Senior Professional, Brand Comms, GC - Tennis, Sport Moments & Athletes at Nike in Shanghai

About Nike

Nike is the world's leading sports brand, empowering athletes and igniting passion for sport through innovative products, storytelling, and cultural influence. In Greater China, Nike drives forward-thinking communications strategies that resonate locally while amplifying global narratives. As a Senior Professional in Brand Communications, you'll play a pivotal role in elevating Nike's presence in tennis, sport moments, and athlete stories, working from our dynamic hub in Shanghai.

Role Overview

This full-time position reports to the Sr. Director of Brand Communications, GC, and sits at the heart of Nike's Greater China Brand Communications team. You'll craft audience-centric media strategies and deliver compelling storytelling that fuels love for Nike through tennis, athletes, and iconic sports moments. Thriving at the intersection of sport, creativity, and media, you'll innovate to elevate Nike's cultural influence in China's vibrant landscape.

Key Focus Areas

Your work will span strategic partnerships, breakthrough narratives, and cross-enterprise collaboration, ensuring Nike's stories spark conversations and shift perceptions across social, digital, print, and broadcast channels.

Key Responsibilities

In this role, you'll partner closely with communications peers at global and geo levels, alongside consumer experience, marketing, and sports marketing teams. Core duties include:

• Developing and executing integrated, audience-first communication strategies with Sport, Brand, and Sports Marketing teams.
• Establishing and strengthening authentic connections with media, thought leaders, and cultural icons to amplify Nike's influence.
• Pushing boundaries with innovative storytelling to humanize the brand, drive impact, and create local resonance through new channels, content, and partnerships.
• Collaborating across Greater China and global teams to energize Nike's narratives centered on sport and athletes.
• Integrating efforts with core comms functions enterprise-wide to seize impactful storytelling opportunities.
• Contributing to geo media events, media training, and supporting Nike spokespeople including executives, designers, athletes, and collaborators.

Qualifications & Requirements

Nike seeks a creative communications expert with a proven track record. Essential qualifications include:

• 6+ years in strategic communications, with deep expertise in China's media landscape (social, digital, print, broadcast).
• Bachelor's degree or higher in journalism, PR, communications, business, advertising & marketing, or related field.
• Demonstrated cultural acuity and ability to collaborate across large, diverse global and geo teams.
• Strong relationships with media, tastemakers, and cultural icons (preferred).
• Deep passion for sport, coupled with a keen pulse on design, trends, art, and youth culture.

Ideal candidates are proactive problem-solvers with communications instincts, collaborative spirit, and agility in a dynamic global matrix.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high-impact professionals:

• Competitive salary estimated at 650,000 - 950,000 CNY yearly, reflecting senior expertise in China's retail/tech sectors.
• Dynamic work environment in Shanghai, collaborating with global Nike leaders.
• Opportunities to shape cultural narratives and partner with elite athletes and influencers.
• Professional development through media training, global projects, and enterprise-wide exposure.
• Health, wellness, and employee support programs synonymous with Nike's athlete mindset.
• Innovative tools and resources for cutting-edge storytelling in digital and traditional media.

Career Growth

At Nike, career progression is fueled by performance and passion. This senior role offers pathways to leadership in brand communications, sports marketing, or global strategy. Gain visibility across Nike's matrix, build a network of influencers, and lead high-stakes campaigns that define Nike's future in Greater China and beyond. Past professionals have advanced to director-level positions, leveraging their expertise in China's evolving media ecosystem.

Why Join Us

Be part of a team that doesn't just communicate— it ignites. In Shanghai, you'll harness China's media power to tell stories that inspire millions, blending local resonance with Nike's global vision. If you live for sport's thrill, crave creative innovation, and excel in high-energy collaboration, this is your platform to make an indelible mark on one of the world's most iconic brands.

Role FAQs

What experience is required?

At least 6 years in strategic communications, focused on China's media landscape.

Is relocation support available?

Nike supports talented candidates eager to join our Shanghai team.

What is the reporting structure?

Reports directly to the Sr. Director of Brand Communications, GC.

How does this role interact globally?

Close collaboration with global and geo communications, marketing, and sports teams.

What salary can I expect?

Estimated 650,000 - 950,000 CNY annually, based on market rates with upside potential.

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