About Nike

Nike, Inc. is the world's leading sports brand, empowering athletes and everyday consumers through innovative products, inspiring stories, and a relentless pursuit of excellence. With a global presence spanning over 190 countries, Nike shapes culture and drives performance in sports, fashion, and lifestyle. In Greater China, Nike's operations are a powerhouse of growth, blending cutting-edge marketplace strategies with iconic brand storytelling. The Employee Communications team plays a pivotal role in connecting employees to this vision, fostering pride, transparency, and dedication to Nike's mission: to bring inspiration and innovation to every athlete in the world.

Role Overview

As Senior Professional, Employee Communications, GC, based in Shanghai, China Mainland, you will report to the Employee Communications Director and collaborate with dynamic teams across Nike's Greater China and global communications functions. This role is at the heart of shaping Nike's internal narrative, driving employee engagement through breakthrough storytelling that integrates brand, marketplace, and product innovations. You'll cultivate authentic relationships with stakeholders, create engaging experiences, and position Nike as the ultimate brand to work for. Ideal for seasoned communicators passionate about events, content, and leadership messaging in a high-energy, entrepreneurial environment.

Key Responsibilities

Your impact will be felt through hands-on leadership in integrated communications programs. A typical week involves:

• Conceptualizing and managing detailed project plans, timelines, and executions for high-profile campaigns (e.g., CIIE, Employee Lens), initiatives (e.g., Nike culture moments like Maxims Awards), and events (e.g., All Employee Meetings, Athlete Homecoming).
• Developing creative content that inspires employees, managing content partners for production, and coordinating internal and external publishing to maximize reach and resonance.
• Building and managing a network of employee influencers to co-create diverse storytelling and amplify authentic voices across platforms.
• Supporting the drafting, coordination, and delivery of leadership messaging to enhance transparency, trust, and business confidence.
• Partnering with peers in Communications and key business stakeholders at Geography and Global levels to establish strong internal connections.

Qualifications & Requirements

Nike seeks creative problem-solvers who thrive in fast-paced settings. Key qualifications include:

• Bachelor's degree (minimum) in journalism, PR, English, communications, business, or a related field.
• 10+ years of professional experience in campaign management, event management, executive communication, copywriting, and content creation.
• Exceptional writing and presenting skills in both English and Chinese; video and social media experience is a plus.
• Proven capabilities in managing events, budgets, and agencies.
• Comfort working with leadership teams and employees to craft compelling narratives via events, content, and messages.
• Track record in developing proactive, compelling communications strategies.
• Strong collaborator with experience navigating complex matrices, articulating ideas clearly, handling diverse viewpoints, and building rapport across corporate, global, and functional lines.

You must embody Nike's spirit: curious, tough, entrepreneurial, solution-oriented, flexible, and self-driven, with the agility to think big, start small, and pivot quickly.

Benefits & Perks

Joining Nike means more than a job—it's a platform for impact. Enjoy competitive compensation estimated at 650,000-950,000 CNY annually, reflecting senior-level roles in China's retail/tech sector with a buffer for upside. Additional perks include:

• Collaboration in a vibrant, inclusive team environment with global exposure.
• Access to Nike's world-class products, employee discounts, and wellness programs.
• Professional development opportunities in a brand synonymous with innovation.
• Dynamic work culture emphasizing work-life balance, creativity, and employee pride.
• Strategic location in Shanghai, a hub for Nike's Greater China growth.

Career Growth

At Nike, career trajectories are athlete-inspired: bold, accelerated, and limitless. This senior role positions you for advancement into directorial communications leadership or broader HR/engagement functions. Gain visibility with global stakeholders, hone multicultural skills, and contribute to Nike's expansion in Asia-Pacific. Nike invests in your growth through mentorship, training, and high-impact projects that build your personal brand alongside Nike's.

Why Join Us

Be part of the team that tells Nike's story from the inside out. In Greater China, you'll drive employee pride, cultural connection, and business momentum for a brand that defines cool. Work on events that celebrate athletes, campaigns that inspire innovation, and strategies that build unbreakable trust. If you're a storyteller who thrives on authenticity, collaboration, and breakthrough impact, Nike Greater China is your arena. Shape the future of employee engagement at the world's most iconic sports company.

Role FAQs

What is the work environment like?

Fast-paced, entrepreneurial, and collaborative, with a focus on creativity and quick adaptation in a matrixed global structure.

Is bilingual proficiency mandatory?

Yes, strong skills in English and Chinese are required for writing, presenting, and stakeholder engagement.

What events will I manage?

Examples include All Employee Meetings, Athlete Homecomings, culture initiatives like Maxims Awards, and campaigns like CIIE.

Is prior Nike or retail experience needed?

No, but 10+ years in communications with campaign/event expertise is essential.

How does this role support business goals?

By enhancing employee dedication, pride, and confidence through storytelling that ties to brand growth and innovations.