Senior Professional, Marketing Capabilities GC at Nike in Shanghai

About Nike

Nike is the global leader in athletic footwear, apparel, equipment, and accessories, inspiring athletes worldwide with its iconic 'Just Do It' ethos. Headquartered in Beaverton, Oregon, Nike operates in over 190 countries, blending cutting-edge innovation with premium branding to dominate the sports industry. In China, Nike's Shanghai hub powers Greater China operations, driving marketing excellence and digital transformation for one of the brand's largest markets. As a Senior Professional, Marketing Capabilities GC, you'll contribute to Nike's mission of elevating consumer experiences through advanced marketing tools and scalable platforms.

Role Overview

This senior role demands a strategic thinker with technical fluency and marketing savvy to lead the evolution of marketing capabilities in Greater China. Based in Shanghai, you'll bridge marketing, tech, and operations teams, translating business needs into innovative digital solutions. Key focus areas include Agile project management, tool configuration (Airtable, Smartsheet), workflow automation via scripting (VBA, JavaScript, Python), and driving adoption through training and change management. Ideal for professionals with 5+ years in digital transformation, this position offers high visibility and impact within Nike's dynamic marketing ecosystem.

Key Responsibilities

Cross-functional Collaboration & Project Management

Partner with global, geo, marketing, tech, and operations teams to define capability roadmaps. Translate marketing requirements into technical specs, manage workstreams using Agile methodologies, and deliver data-driven reports for optimized decision-making.

Marketing Operations Efficiency & Capability Innovation

Conduct end-to-end workflow analysis to pinpoint inefficiencies, design future-proof solutions, and propose innovations that boost productivity, collaboration, and scalability across marketing functions.

Tool Configuration & Delivery

Lead E2E delivery: from needs assessment to solution building, training, and optimization. Configure tools like Excel, Airtable, and Smartsheet; apply low-code scripting for automation; troubleshoot issues; and create playbooks for self-service adoption. Act as a change agent to elevate digital maturity.

Qualifications & Requirements

Candidates need a Bachelor’s degree in Information Systems, Marketing, Business, or a related field, plus 5+ years in project management or digital transformation. Consulting background and marketing operations experience are strong advantages. Critical skills include analytical thinking for complex problem-solving, excellent communication to engage diverse stakeholders, Agile project expertise, technical proficiency in Airtable/Notion/Smartsheet and scripting (JavaScript/Python a plus), and deep marketing acumen. Strong presentation skills with storytelling prowess are essential for influencing big organizations.

Benefits & Perks

Nike offers a premium compensation package estimated at 650,000-950,000 CNY annually, reflecting senior-level expertise in Shanghai's competitive retail/tech market. Enjoy comprehensive health insurance, retirement plans, generous paid time off, and exclusive employee discounts on Nike gear. Additional perks include wellness programs, flexible hybrid work, and access to state-of-the-art facilities in Shanghai.

Career Growth

At Nike, career progression is fueled by internal mobility and leadership development. This role positions you for advancement into global marketing ops leadership or tech strategy positions. Nike University provides world-class training, mentorship from top executives, and exposure to innovative projects like AI-driven personalization and data analytics. High performers often transition to director-level roles within 2-3 years.

Why Join Us

Work at the intersection of marketing innovation and technology in Nike's Shanghai office, shaping the future of brand experiences in China. Collaborate with elite teams, leverage cutting-edge tools, and contribute to Nike's dominance in sportswear. Shanghai's vibrant ecosystem offers unparalleled networking, while Nike's culture emphasizes innovation, diversity, and athlete-inspired excellence. This is your chance to drive real impact in a premium global brand.

Role FAQs

What tools will I work with?

Primarily Airtable, Smartsheet, Excel with VBA; JavaScript/Python for automation; low/no-code platforms.

Is Agile experience required?

Preferred; you'll track workstreams using Agile methodologies.

What level of marketing knowledge is needed?

Solid understanding of end-to-end workflows; operations experience a strong plus.

Is relocation support available?

Nike provides competitive relocation packages for eligible hires.

How does this role fit into Nike's structure?

Reports to marketing capabilities leadership, partnering with global/GEO teams, product/tech/AI/data groups.

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