About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and sport forward, from iconic Nike Sportswear to performance gear. In Singapore, Nike's SEA&I hub fuels retail innovation across Asia Pacific, blending local insights with global brand excellence. Join a team passionate about sport, youth culture, and creating moments that inspire.

Role Overview

As Senior, Retail Brand / Experience (Nike Sportswear / Sport Retail) in Singapore, you'll elevate Nike-only retail experiences. Reporting to the Senior Manager, Retail Brand/Experience, this role sits within the SEA&I Integrated Retail Marketing (IRM) team. You'll craft campaigns that bring Nike Sportswear (NSW) and Sport categories to life in stores, partnering with Visual Merchandising & Styling (VMS), EKINs, Brand Management, Energy Marketing, Digital Marketing, Brand Creative, and external agencies. Ideal for strategic thinkers who blend creativity with execution in a fast-paced retail landscape.

Key Responsibilities

Your impact will span campaign development to flawless delivery:

• Develop and execute retail marketing campaigns tailored for NSW and Sport categories, ensuring brand storytelling resonates in Nike Stores.
• Collaborate closely with VMS, EKINs, and Brand Management to address briefs on core brand priorities.
• Integrate efforts with Energy Marketing, Digital Marketing, and Brand Creative for cohesive, multi-channel campaigns.
• Partner with SEA&I Business Teams, Retail Operations, Merchandising, and APLA teams to align on regional strategies.
• Manage agency partners, vendors, and budgets, delivering projects on time and within scope.
• Present compelling concepts and campaign plans to cross-functional teams and leadership.
• Innovate retail experiences with inclusivity at the forefront, upholding Nike's brand excellence.

Qualifications & Requirements

Nike seeks professionals who embody vision and execution:

• Minimum 3+ years in retail marketing or brand marketing, with proven campaign execution.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong passion for sport, youth culture, fashion, and retail trends.
• Excellent communication and presentation skills; experience managing agencies, vendors, and budgets.
• Based in Singapore, with ability to thrive in collaborative, fast-paced settings.
• Curiosity-driven mindset for innovative storytelling and consumer connections.

Preferred Experience

Background in integrated marketing, visual merchandising, or retail operations in sport/fashion sectors is a plus. Team players who influence across functions excel here.

Benefits & Perks

At Nike, you'll enjoy premium rewards:

• Competitive salary estimated at SGD 90,000 - 130,000 annually, based on Singapore retail/tech benchmarks with upside buffer.
• Global exposure through APLA and SEA&I networks.
• Collaborative culture with top talent in marketing and retail.
• Professional development via Nike's world-class training programs.
• Health, wellness, and employee discounts on iconic Nike products.
• Dynamic Singapore office fostering innovation and work-life balance.

Career Growth

This senior role accelerates your trajectory at Nike. Gain expertise in retail marketing, cross-functional leadership, and brand strategy. Past IRM team members have advanced to regional director roles, global brand positions, and innovative ventures. Nike invests in your growth through mentorship, leadership programs, and high-visibility projects shaping Asia Pacific retail.

Why Join Us

Be part of Nike's mission to bring inspiration and innovation to every athlete. In Singapore, shape retail experiences that connect sport, culture, and consumers. Work on high-impact campaigns for NSW and Sport, influencing millions. Thrive in a premium environment valuing creativity, inclusivity, and excellence. Nike offers unparalleled opportunities to build a legacy in sports marketing.

Role FAQs

What is the work environment like?

Fast-paced, collaborative, with hybrid flexibility in Nike's Singapore office. Expect cross-functional partnerships and agency interactions.

Is relocation support available?

This role requires being based in Singapore; no relocation specified.

What salary can I expect?

Estimated SGD 90,000 - 130,000 yearly, competitive for senior retail marketing in Singapore.

How does this role fit into Nike's broader strategy?

It drives Nike-only retail excellence, aligning with Direct-to-Consumer growth and integrated storytelling.

What makes this role unique?

Focus on innovative, inclusive experiences for NSW/Sport in high-growth SEA&I markets.