Senior Retail Brand Experience Role at Nike in Melbourne, Victoria

About Nike

Nike is the world's leading sportswear and innovation powerhouse, empowering athletes and consumers through groundbreaking products, storytelling, and experiences. With a presence in over 190 countries, Nike Direct drives retail excellence by blending digital innovation with physical store magic. In the Pacific region, Nike's teams craft immersive brand experiences that connect sport, culture, and community. This Senior role in Melbourne positions you at the heart of Nike's retail evolution in Australia, partnering across Asia-Pacific Latin America (APLA) to elevate Nike Stores Partnered (NSP).

Role Overview

As Senior, Retail Brand/Experience in Pacific, you'll report to the Senior Manager, Nike Direct Retail Brand/Experience, and support the Retail Brand/Experience Lead. This full-time position focuses on delivering Nike-only retail experiences, sharpening in-store consumer journeys, and elevating brand elements. Collaborate with Visual Merchandising & Styling (VMS), Retail Marketing, Brand Management, Digital Marketing, Nike Direct Stores, Demand Supply Management, Operations, and external partners like creative agencies and vendors. Ideal for a creative doer passionate about sport, retail trends, sneakers, streetwear, and youth culture.

Key Responsibilities

Your impact will span seasonal campaigns and evergreen storytelling across the Nike Direct fleet, with a focus on NSP stores.

• Lead briefing, planning, and execution of in-store marketing campaigns each season, bringing stories to life.
• Partner on development of seasonal and non-seasonal marketing plans for NSP stores across tiers, working with Nike Direct account teams.
• Program and execute seasonal concept map campaign stories, partnering with brand marketing to boost consumer journeys and traffic.
• Collaborate with VMS to plan and execute seasonal in-store signage and graphics.
• Contribute to always-on signage for products, collections, promotions, and sale events per Nike's brand playbook.
• Work with Nike Direct digital team on cross-channel projects and seasonal storytelling.
• Support retail marketing for new store openings.

Qualifications & Requirements

Nike seeks driven professionals who thrive in fast-paced settings. Key must-haves include:

• Minimum 3-5 years in retail marketing, brand marketing, visual merchandising, or similar.
• Bachelor’s degree in Marketing, Visual Merchandising, or related field.
• Strong passion or background in sport, youth culture, sneakers, fashion, and streetwear.
• Exceptional organizational and project management skills to balance details and big-picture priorities amid multiple projects.
• Deep knowledge of retail trends and innovations.

A sharp eye for detail, storytelling prowess, and ability to foster consumer connections through stores set top candidates apart.

Preferred Experience

Background in dynamic retail environments, cross-functional collaboration, and Pacific/APLA markets is advantageous. Proficiency juggling competing priorities in an ever-evolving landscape is essential.

Benefits & Perks

Joining Nike means accessing premium perks tailored for high-performers:

• Competitive salary estimated at USD 65,000 - 95,000 equivalent, based on Australian retail/tech benchmarks with buffer.
• Comprehensive health, wellness, and family benefits.
• Employee discounts on Nike products worldwide.
• Flexible work options in Melbourne's vibrant hub.
• Professional development through Nike University and global programs.
• Collaborative culture with events, team-building, and sport-focused initiatives.

Career Growth

This role is a launchpad in Nike's Retail Brand Marketing Pacific team. Excel here to advance to leadership in Nike Direct, Brand Management, or global APLA roles. Nike invests in talent with mentorship, training, and exposure to innovations like digital retail integrations and sustainable practices. Past alumni have led major campaigns and store expansions across Asia-Pacific.

Why Join Us

Be part of Nike's mission to bring inspiration and innovation to every athlete. In Melbourne, shape retail experiences that drive culture and commerce for millions. Work on high-impact projects blending creativity, strategy, and execution in a supportive, sport-obsessed team. Nike values diversity, inclusion, and bold ideas—your passion for retail storytelling will amplify Nike's global brand.

Role FAQs

What is the work environment like?

Dynamic and collaborative, with cross-functional Pacific teams and external partners. Expect a mix of planning, execution, and innovation in retail spaces.

Is travel required?

Occasional travel for store visits, new openings, and APLA collaborations.

What salary can I expect?

Estimated USD 65,000 - 95,000 yearly equivalent, aligned with senior retail marketing rates in Australia.

How does this role fit into Nike's structure?

Within Nike Direct Retail Brand Marketing Pacific, reporting to Senior Manager, supporting NSP fleet experiences.

Can I apply if I lack exact experience?

Strong alignment with sport/retail passion and transferable skills is valued—review qualifications closely.

Ready to elevate Nike's retail storytelling? Apply now for this Melbourne opportunity.