Senior Specialist, Digital Brand Marketing, Nike Japan - Tokyo

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, groundbreaking campaigns, and a relentless pursuit of excellence. Headquartered in Beaverton, Oregon, with a global footprint, Nike Japan plays a pivotal role in the Asia Pacific Latin America (APLA) region, driving brand love and business growth in one of the most dynamic markets. As a Senior Specialist, Digital Brand Marketing in Tokyo, you'll shape the future of sport in Japan, leveraging cutting-edge digital platforms to connect with millions of passionate consumers.

Role Overview

This full-time position reports to the Brand Digital Manager in Tokyo and partners with the Japan Marketing team and APLA counterparts. You'll spearhead Nike's digital brand strategy for Japan, crafting end-to-end consumer journeys that boost engagement, retention, and demand. By integrating data-driven insights with creative storytelling, you'll balance brand elevation with measurable business outcomes in a fast-paced, matrixed environment. Ideal for seasoned digital marketers excited by sports, trends, and platform innovation.

Key Responsibilities

Your role demands strategic leadership and hands-on execution across Nike's digital ecosystem.

• Lead Digital Brand Strategy: Integrate Sportswear strategies, focusing on seasonal concepts, 365 product stories, and key sport & athlete moments to captivate Japanese audiences.
• Platform Expertise: Act as the go-to expert for Nike.com and Nike App, maximizing capabilities to deliver superior brand experiences and drive traffic, conversions, and loyalty.
• Cross-Functional Collaboration: Partner with social media, third-party platforms like ZOZOTOWN, Lifecycle Marketing, Brand Creative, Integrated Media, and Sports Marketing teams to amplify brand initiatives.
• Trend Forecasting: Stay ahead of industry, sport, and marketplace shifts to inform agile plans and forge authentic consumer connections.
• Performance Measurement: Track success through KPIs like brand strength, market share growth, platform traffic, and lifecycle engagement metrics, applying a test-and-learn approach.

Qualifications & Requirements

Nike seeks proven performers with a blend of strategy, creativity, and execution prowess.

• Minimum 3–5 years of marketing experience, with significant digital/app marketing exposure and a track record of impactful campaigns.
• Bachelor’s degree or higher (required).
• Demonstrated ability to lead high-impact campaigns; sports-related experience highly valued.
• Expertise in marketing analytics, creative planning, and a test-and-learn mindset.
• Exceptional project leadership to juggle priorities in a dynamic setting.
• Strong bilingual skills in English and Japanese for communication and influence.

Thriving in collaborative, forward-thinking teams is essential. If you're energized by elevating consumer experiences through data and innovation, this is your platform.

Benefits & Perks

Nike offers a premium compensation package tailored for top talent in Tokyo.

• Competitive base salary estimated at $65,000–$95,000 USD annually, reflecting Retail/Tech sector rates with upside potential.
• Performance-based bonuses and incentives tied to brand and business goals.
• Comprehensive health insurance, wellness programs, and family support.
• Generous employee discounts on Nike products, fueling your passion for sport.
• Flexible work options, paid time off, and parental leave.
• Access to state-of-the-art fitness facilities and athlete-inspired events.

Career Growth

At Nike, careers accelerate through impact. This Senior Specialist role positions you for advancement into Brand Digital Manager or regional leadership. Benefit from Nike's world-class training, mentorship from global experts, and exposure to APLA initiatives. With a culture of innovation, you'll gain skills in emerging tech like AI-driven personalization and metaverse experiences, propelling your trajectory in digital marketing.

Professional Development Opportunities

Participate in Nike University courses, leadership programs, and cross-functional rotations. Network with APLA and global teams to build a powerhouse career.

Why Join Us

Tokyo's Nike team is at the heart of Japan's vibrant sports culture, blending tradition with digital disruption. Work on high-stakes campaigns that resonate from Shibuya to Sapporo, influencing market share and consumer loyalty. Enjoy a collaborative culture where ideas scale globally, backed by Nike's iconic brand power. If you're ready to Just Do It in digital brand marketing, Nike Japan offers unparalleled impact and growth.

Role FAQs

What is the work environment like?

Fast-paced and matrixed, with close collaboration across Tokyo, APLA, and Nike Digital teams for seamless consumer experiences.

Is Japanese fluency required?

Yes, strong oral and written skills in both English and Japanese are essential for stakeholder influence.

What metrics define success?

Brand strength, market share, Nike platform traffic, and lifecycle engagement, informed by analytics.

Any sports experience needed?

It's a plus but not mandatory; passion for sport and proven campaign results are key.

How does this role fit into Nike's Japan strategy?

Central to driving digital demand, enhancing Nike.com/App engagement, and amplifying brand moments in Japan.

Apply now to lead Nike's digital transformation in Japan. Keywords: Nike jobs Tokyo, digital marketing careers Japan, brand strategy roles, Nike careers Asia.