About Nike

Nike is the world's leading sports brand, empowering athletes* to turn their dreams into reality through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and performance in sport, fashion, and beyond. In Japan, Nike's Integrated Retail Marketing team crafts unforgettable in-store journeys that connect consumers with the brand's iconic spirit. As a Senior Specialist, Retail Brand/Experience in Tokyo, you'll play a pivotal role in elevating Nike's retail presence across Nike Direct Stores.

Role Overview

The Senior Specialist, Retail Brand/Experience Japan position is a strategic role within Nike's Integrated Retail Marketing Japan team. Reporting to the Senior Manager Retail Brand/Experience, you'll lead the planning and execution of seasonal 'marketing in stores' initiatives. This includes bringing seasonal stories to life in Nike Direct Stores (NSO/NSP/NVS), managing in-store signage production, and collaborating with Visual Merchandising & Styling (VMS) teams. You'll partner with internal teams like Brand Management, Digital Marketing, and Operations, as well as external agencies and vendors, to sharpen the in-store consumer journey and boost brand elements. Success is measured by growth in brand strength, consumer engagement, and Nike Direct Stores performance. This full-time role in Tokyo requires domestic travel seasonally and occasional international trips.

Key Responsibilities

Seasonal Program Direction

Lead 4-5 seasonal directions per year for Nike Direct Stores, including strategic planning and execution for new store openings. Craft plans that align with Nike's brand playbook to deliver immersive retail experiences.

In-Store Signage and Graphics Production

Manage vendors and stores to produce seasonal signage and graphics within budget, working closely with VMS to ensure high-impact visuals that enhance the consumer journey.

Cross-Channel Collaboration

Partner with Nike Direct inline stores and Value stores to execute cross-channel projects and seasonal stories, fostering seamless brand storytelling across retail formats.

Marketing Plan Support

Support the Retail Brand Lead in developing seasonal and non-seasonal marketing plans, providing briefing and input for execution across Japan.

Always-On Content Creation

Contribute to in-store signage for evergreen products, collections, promotions, and sale events, driving consistent brand presence and consumer connection.

Qualifications & Requirements

Nike seeks a visionary doer with 3-5 years of experience in retail marketing or brand marketing. A Bachelor’s degree or equivalent is required. Candidates must demonstrate high interest or background in sport, youth culture, sneakers, fashion, and streetwear. Strong project management and analytical skills are essential for gathering business and consumer insights. Excellent oral and written communication in English and Japanese is mandatory. Domestic travel to agency partners and stores is required seasonally, with potential international travel 1-2 times per year.

Benefits & Perks

Joining Nike means access to a collaborative, innovative culture. Enjoy working with cross-functional teams across Japan and the APLA region. Benefit from dynamic projects that influence Nike's retail strategy. Travel opportunities enhance professional growth. Competitive compensation estimated at $65,000-$95,000 USD yearly equivalent, plus Nike's global perks like employee discounts, wellness programs, and career development resources tailored for high-performers in Tokyo's vibrant market.

Career Growth

This role offers a launchpad for retail marketing leaders at Nike. Gain exposure to global strategies, advance to managerial positions, and shape Nike's future in Japan. With mentorship from Senior Managers and partnerships across APLA, you'll build skills in strategic planning, consumer engagement, and brand innovation. Nike invests in talent through training, conferences, and internal mobility, positioning you for long-term success in a fast-evolving industry.

Why Join Us

Be part of Nike's mission to inspire athletes* worldwide. In Tokyo, you'll thrive in a passionate team blending sport, culture, and retail. Influence in-store experiences that drive business growth and consumer loyalty. Nike values creativity, detail-orientation, and bold ideas—perfect for tastemakers ready to elevate retail brand storytelling in Japan’s competitive market.

Role FAQs

What experience is required?

Minimum 3-5 years in retail or brand marketing, plus passion for sport and streetwear culture.

Is travel involved?

Yes, domestic travel seasonally and possible international trips 1-2 times yearly.

What languages are needed?

Strong English and Japanese communication skills.

How is success measured?

Through brand strength growth, consumer engagement, and Nike Direct Stores performance.

What's the work environment like?

Dynamic, collaborative, with partners across marketing, operations, and external vendors.

*If you have a body, you are an athlete.