About PepsiCo

PepsiCo is a global leader in the food and beverage industry, renowned for iconic brands that bring refreshment and enjoyment to consumers worldwide. With a portfolio including Pepsi, Lay's, Gatorade, and Quaker, PepsiCo operates in over 200 countries, driving innovation and sustainability. At the heart of our mission is PepsiCo Positive (pep+), a strategic transformation placing sustainability at the core of growth. We prioritize operating within planetary boundaries while inspiring positive change for people and the planet. Our culture champions agility, innovation, and embracing failure as a path to success. Joining PepsiCo means entering a playground for big thinkers, where entrepreneurial mindsets thrive alongside global scale.

Role Overview

The Senior Technical Product Manager - RMN role within PepsiCo's International dCommerce team is pivotal in building next-generation products using emerging technologies. Based in Vitoria, Alava, Spain, you'll manage the deployment and integration of Retail Media Automation capabilities across international anchor markets. This position bridges local market needs with global blueprints, partnering with vendors and internal teams to enhance media operations from planning to attribution. With a startup feel in a Fortune 500 powerhouse, you'll own end-to-end capabilities, establish data integrations, develop BI solutions, and pilot automation initiatives. Ideal for those with technical prowess and performance marketing expertise, this role demands strong soft skills to foster stakeholder relationships and drive strategic improvements.

Key Impact Areas

Focus on retail media ecosystems, including publishers, DSPs, SSPs, and attribution models, to empower data-driven decisions that accelerate business growth and market share.

Key Responsibilities

In this dynamic role, your day-to-day involves owning the deployment roadmap and backlog for retail media automation platforms across markets. You'll lead onboarding with third-party partners, drive adoption through trainings and feedback, and translate performance marketing team requirements into actionable product requests. Collaborate with global teams on intelligent investment guidance, media sufficiency, and attribution frameworks. Support integration into broader PepsiCo initiatives, identify efficiency opportunities via automation, mitigate risks, and partner on data integrations and BI solutions. As a product evangelist, you'll serve as the go-to expert for retail media innovations.

Qualifications & Requirements

Success requires 5+ years as a technical product manager, preferably in programmatic, retail media, or performance marketing. A deep understanding of the retail media landscape—publishers, DSPs, SSPs, attribution, and MMM—is essential. Complement product skills with project management experience, the ability to review technical documentation, and assign tasks effectively. Distinguish stakeholder wants from needs, prioritize organizationally while nurturing relationships, and communicate technical concepts bidirectionally. Experience in marketing, media, or consumer packaged goods (CPG) is highly beneficial. Strong soft skills for stakeholder management are non-negotiable.

Benefits & Perks

PepsiCo offers competitive compensation estimated at €65,000-€95,000 annually, reflecting senior-level rates in Spain's food and beverage sector with a buffer for upside. Enjoy a full-time role in a vibrant, diverse environment with flexible work options. Perks include comprehensive health benefits, professional development programs, and wellness initiatives. Thrive in an agile culture that values innovation, with access to cutting-edge technologies and global networks. PepsiCo's commitment to diversity encourages applications from all backgrounds, fostering inclusive teams that drive creativity.

Career Growth

This role positions you for advancement within PepsiCo's dCommerce and broader technology organization. Gain exposure to international markets, vendor partnerships, and cross-functional leadership. Develop expertise in emerging tech like AI-driven media automation, opening doors to senior product leadership or strategic roles. PepsiCo invests in talent through mentorship, training, and pep+ sustainability projects, ensuring long-term growth in a company that promotes from within.

Why Join Us

Be part of a team excited to explore new ways to deliver enjoyment worldwide. PepsiCo's dCommerce group combines startup energy with enterprise resources, offering unparalleled opportunities to innovate in retail media. Located in Vitoria, Alava, contribute to PepsiCo's European expansion while enjoying Spain's vibrant culture. Our agile, failure-embracing ethos ensures every day brings fresh challenges and achievements. Join us to shape the future of digital commerce in food and beverage.

Role FAQs

Q: What experience is required? A: 5+ years in technical product management, ideally with retail media or performance marketing.
Q: Is travel involved? A: Yes, collaboration across international anchor markets may require travel.
Q: What technologies will I work with? A: Retail media platforms, DSPs/SSPs, BI tools, data integrations.
Q: How does this role fit into PepsiCo? A: Core to dCommerce, integrating with marketing, supply chain, and tech teams.
Q: Is the role remote? A: Primarily on-site in Vitoria, Alava, with potential hybrid flexibility.
Q: What makes PepsiCo unique? A: Startup vibe in a global giant, focused on innovation and sustainability.