About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture, performance, and style across sport, fashion, and streetwear. In the Pacific region, Nike Direct operates premium retail environments that bring the brand to life, blending global standards with local relevance. As a Senior Visual Merchandising professional, you'll play a pivotal role in shaping how millions experience Nike in physical spaces.

Role Overview

The Senior, Visual Merchandising Nike Direct Pacific role is based in Melbourne, Victoria, Australia, within the Visual Merchandising & Styling, Retail Marketing team. Reporting to the Nike Direct Visual Merchandising Manager, you'll elevate the Nike brand in Nike Direct stores across the Pacific marketplace. This position focuses on enhancing consumer journeys, strengthening product storytelling, and executing visual merchandising standards with excellence. Collaborate with Retail Marketing, Brand Marketing, Operations, and APLA partners to translate Nike's global playbook into compelling local retail experiences. Ideal for creative visual storytellers passionate about retail innovation.

Key Responsibilities

In this dynamic role, you'll deliver seasonal and always-on visual merchandising for Nike Direct stores, including NVS (Nike Value Stores). Your impact will shape consumer perceptions through strategic in-store executions.

• Develop Seasonal Visual Direction: Partner closely with the VMS Nike Direct Manager to create in-store layouts, product storytelling, and graphic/signage packages that align with Nike's seasonal campaigns.
• Execute Key Brand Moments: Provide documented direction, in-store support, and post-execution recaps for major brand initiatives across Pacific stores.
• Uphold Brand Standards: Train teams and ensure compliance with Nike’s global visual merchandising playbook, tailored for Pacific consumer preferences.
• Support New Store Openings: Drive visual and brand storytelling for launches, ensuring strong impact and consistency from day one.
• Cross-Functional Collaboration: Work with Demand & Supply Management, Operations, creative agencies, and vendors to bring strategies to life.

Qualifications & Requirements

Nike seeks detail-obsessed creatives who excel in fast-paced retail. Bring a strong point of view on visual merchandising, retail design, and brand expression.

Must-Have Qualifications

• 3–5 years of visual merchandising experience, including both execution and planning.
• Bachelor’s degree in Visual Merchandising, Marketing, Design, or related discipline.
• Deep passion for sport, youth culture, sneakers, fashion, and streetwear.

Key Skills

• Strong organizational and project management abilities to balance creativity with operations.
• Understanding of global/local retail trends, consumer behavior, and VM innovation.

Experience in high-volume retail environments and knowledge of Nike's brand ecosystem is highly valued.

Benefits & Perks

Joining Nike means accessing premium benefits tailored for high-performers in Australia:

• Competitive salary estimated at AUD 95,000–125,000, reflecting senior retail expertise with 5-10% upside buffer.
• Comprehensive health, wellness, and family support programs.
• Employee product discounts and exclusive Nike experiences.
• Flexible work options blending office collaboration in Melbourne with regional travel.
• Professional development through Nike University and global mentorship.

Career Growth

This senior role offers a launchpad for visual merchandising leaders. Advance to Visual Merchandising Manager, Regional Retail Director, or creative strategy positions within Nike Direct or APLA. Nike invests in talent through rotations, leadership programs, and exposure to global projects. Past team members have progressed to head VM roles across Asia-Pacific, leveraging Pacific marketplace expertise.

Why Join Us

At Nike Melbourne, you'll work in a vibrant hub driving Pacific retail innovation. Influence how consumers connect with iconic products like Air Max, Dunk, and performance gear. Thrive in a collaborative culture that values bold ideas, diversity, and athletic mindset. Nike's commitment to sustainability and inclusivity aligns with modern retail trends, positioning you at the forefront of industry evolution. Be part of storytelling that inspires movement worldwide.

Role FAQs

What experience level is required?

3-5 years in visual merchandising, with proven execution and planning skills.

Is travel involved?

Yes, regional travel across Pacific Nike Direct stores for executions and support.

What tools or software are used?

Industry-standard VM software, Adobe Creative Suite, and Nike's proprietary planning tools.

How does this role fit into Nike's structure?

Within Nike Direct Retail Marketing, reporting to VMS Manager, with matrixed partnerships across functions.

What's the team culture like?

Fast-paced, creative, and collaborative, fueled by shared passion for sport and culture.

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