About Nike

Nike, Inc. is more than a sportswear giant; it's a global powerhouse that outfits the world's best athletes while pushing the boundaries of innovation, diversity, and creativity. Headquartered in the United States with a presence in over 190 countries, Nike thrives on a culture that rewards imagination and seeks out achievers, leaders, and visionaries. In Thailand, Nike is expanding its retail footprint, blending cutting-edge visual merchandising with consumer-centric strategies to elevate the brand experience. As a leader in athletic footwear, apparel, and equipment, Nike invests heavily in retail excellence, making roles like Senior Visual Merchandising Thailand pivotal to its success in Southeast Asia.

Role Overview

The Senior Visual Merchandising Thailand position at Nike in Bangkok is a leadership role within the Thailand Marketing Team. Reporting to the Country Integrated Retail Marketing Manager, you'll spearhead the seasonal planning and execution of visual merchandising (VM) for Nike Direct stores and multibrand partners. Your work will bring Nike's seasonal and evergreen brand stories to life, measured by brand strength, consumer engagement, and business growth. This full-time role demands a passion for retail artistry, strategic thinking, and cross-functional collaboration in a fast-paced environment. Ideal for seasoned VM professionals eager to amplify Nike's iconic voice in Thailand's dynamic retail landscape.

Key Responsibilities

In this role, you'll drive VM excellence across Nike's retail ecosystem. Key duties include:

• Translating Nike's global Seasonal and Always On Visual Merchandising strategies into localized executions for Nike Direct and multibrand stores, ensuring brand consistency and innovation.
• Partnering with Store and Partner VM Teams to maintain standards, deliver hands-on training to in-store leaders, and perform rigorous VM audits for performance optimization.
• Collaborating with SEA&I Visual Merchandising Specialists (VMS) to craft monthly planograms for priority locations, then scaling implementation through partner networks.
• Leveraging deep insights into store layouts, consumer shopping patterns, and local competition to tailor VM solutions that boost sales and engagement.
• Managing VM assets including props, signage, mannequins, and communications, while supporting Integrated Retail Marketing and Country Brand Team activations like Nike Events at retail.
• Leading project ownership during major store marketing activities and mentoring VM agency teams to elevate overall execution.

Qualifications & Requirements

To succeed as Nike's Senior Visual Merchandising Thailand, bring these credentials:

• A Bachelor’s degree in Business, Marketing, Visual Merchandising, Design, or a related field (or equivalent education and experience).
• Minimum 5+ years in retail marketing, visual merchandising, product merchandising, or allied fields, with a track record of crafting compelling in-store displays—experience in footwear and apparel is highly valued.
• Proficiency in developing consumer-exciting presentations that drive sales and embody Nike's brand ethos.
• Current knowledge of retail trends, innovations, and tools like Adobe Creative Suite, SketchUp, Outlook, Excel, PowerPoint, and Keynote (Mac/Windows proficient).
• Outstanding communication, influencing, negotiation, and presentation skills to collaborate across functions.

A genuine passion for VM's art and science, plus thriving in competitive, team-oriented settings, sets top candidates apart.

Benefits & Perks

Joining Nike means accessing premium benefits tailored for high-performers:

• Competitive salary estimated at $65,000–$95,000 USD annually, reflecting Thailand's retail sector rates with Nike's premium positioning.
• Comprehensive health, wellness, and family support programs.
• Generous paid time off, parental leave, and flexible work options.
• Employee discounts on Nike products and exclusive access to events.
• Professional development through Nike University training and global mobility opportunities.

Career Growth

Nike invests in your potential. As Senior Visual Merchandising Thailand, you'll gain exposure to regional SEA&I strategies, mentor agency teams, and influence country-level decisions. High performers advance to roles like Regional VM Lead or Integrated Marketing Director, with pathways to Nike's global headquarters. Nike's culture of growth—through mentorship, leadership programs, and performance-driven promotions—ensures your career evolves as dynamically as the brand.

Why Join Us

Why Nike Thailand? Be part of a collaborative team of innovators delivering elevated retail experiences that foster brand loyalty. Influence Nike's presence in Bangkok's vibrant market, work on high-impact projects, and contribute to sales-driving storytelling. In a positive, ever-evolving environment, you'll obliterate boundaries, embrace diversity, and push retail creativity. Nike isn't just a job—it's a platform to dream big and create lasting impact.

Role FAQs

What is the reporting structure?

You report directly to the Country Integrated Retail Marketing Manager and lead VM agency teams.

Is travel required?

Yes, expect travel to key stores for audits, training, and activations across Thailand.

What software skills are essential?

Proficiency in Adobe Creative Suite, SketchUp, Microsoft Office, and Keynote is required.

Can fresh graduates apply?

No, 5+ years of relevant experience is mandatory.

How does Nike measure success here?

Through brand strength, consumer engagement metrics, sales growth, and VM audit scores.