About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In India, PepsiCo has a strong presence with manufacturing facilities, innovation centers, and a commitment to sustainable growth. The company invests heavily in data-driven decision-making, making roles like Shopper Insights Manager pivotal to commercial success.

Role Overview

The Shopper Insights Manager at PepsiCo in Hyderabad plays a critical role in supporting the UK business unit's commercial execution. This full-time position owns UK-specific Channel Passport reporting, delivering monthly insights on channel YoY value trends, penetration, frequency, basket decomposition, shopper switching flows, and mission-based read-outs for commercial leadership. Based in Hyderabad, Telangana, this role combines advanced analytics, data manipulation, and storytelling to uncover actionable shopper insights in the competitive food and beverage sector.

Why This Role Matters

In a fast-paced environment, you'll transform raw data from sources like Kantar, Nielsen, and GlobalData into compelling narratives that inform strategic decisions. With a focus on automation and innovation, you'll elevate reporting processes, ensuring PepsiCo stays ahead in understanding shopper behavior across UK channels.

Key Responsibilities

As Shopper Insights Manager, your core duties include:

• Supporting the UK team by generating insights from current and historical trends in sales, shelf prices, and other metrics.
• Extracting relevant data from third-party sources such as Kantar, Nielsen, and GlobalData.
• Cleansing and transforming data using PowerPoint, Excel, or Power BI, including SKU mapping, error correction, and format standardization.
• Providing expert guidance to automate and innovate current reporting workflows.
• Collaborating with local market teams to ensure data accuracy aligns with business objectives.
• Monitoring data integrity with quality control checks and resolving discrepancies in extraction, transformation, or upload stages.
• Developing and maintaining documentation for processes, transformations, and mappings.

Qualifications & Requirements

To succeed in this role, candidates should demonstrate:

• Strong proficiency in PowerPoint and Excel, including advanced formulas, pivot tables, and data manipulation techniques.
• Proven ability to generate business insights by analyzing data trends, identifying patterns, and building compelling stories.
• Experience with Power BI or Power Query for data handling and visualization is highly preferred.
• Excellent analytical and problem-solving skills with meticulous attention to detail.
• Capacity to work independently, manage multiple tasks in a dynamic, fast-paced setting.
• Bias for action and skill in influencing change without formal authority.

A bachelor's degree in business, statistics, economics, or a related field is typically required, along with 3-5 years of experience in shopper insights, market research, or data analytics within the FMCG sector.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent:

• Estimated annual salary range of INR 16.5L - 29.7L, based on Food & Beverage sector benchmarks in India with a competitive buffer.
• Performance-based bonuses and stock options.
• Comprehensive health insurance, including family coverage, mental health support, and wellness programs.
• Generous paid time off, flexible hybrid work arrangements, and modern facilities in Hyderabad.
• Employee discounts on PepsiCo products and partnerships with leading brands.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. As Shopper Insights Manager, you'll gain exposure to global teams, advanced analytics tools, and high-impact projects. High performers advance to senior insights roles, commercial strategy positions, or leadership in PepsiCo's international markets. The company invests in certifications like Power BI, Google Analytics, and leadership training through PepsiCo University.

Development Opportunities

Expect mentorship from commercial leaders, cross-functional projects, and opportunities to present insights to executive teams. PepsiCo's commitment to diversity and inclusion fosters an environment where innovative thinkers thrive.

Why Join Us

Joining PepsiCo means being part of a purpose-led company focused on sustainable joy—delivering healthier products, reducing environmental impact, and empowering communities. In Hyderabad, you'll work in a vibrant hub with state-of-the-art tech infrastructure, collaborating with diverse teams on global challenges. This role offers intellectual stimulation, real business impact, and the chance to shape shopper strategies for beloved brands.

Role FAQs

Q: Is this role remote or hybrid?
A: Hybrid model in Hyderabad, with flexibility for high performers.

Q: What tools will I use daily?
A: Primarily Excel, PowerPoint, Power BI, and third-party data platforms like Kantar and Nielsen.

Q: Do I need UK market experience?
A: Experience with syndicated data and channel insights is key; UK-specific knowledge is a plus but trainable.

Q: What's the team structure?
A: Report to the Insights Lead, collaborating with commercial, sales, and global analytics teams.

Q: How does PepsiCo support work-life balance?
A: Through flexible hours, wellness initiatives, and a culture that values results over face-time.

Ready to drive shopper insights at PepsiCo? Apply now and elevate your career in Hyderabad.