Marketing Manager at Skechers - Vimercate, Italy

Role Overview

As the Marketing Manager for Skechers in Vimercate, Italy, you will be the driving force behind our brand's presence and success in the Italian market. This role requires a strategic thinker with a passion for brand building, a deep understanding of the Italian consumer landscape, and the ability to execute impactful marketing campaigns across various channels. You will be responsible for developing and implementing marketing strategies that drive brand awareness, increase market share, and ultimately, boost sales. Your leadership will be crucial in ensuring that Skechers maintains a consistent and compelling brand message across all marketing efforts, aligning with the company's global standards while catering to local nuances.

A Day in the Life

Your day will be dynamic and varied, encompassing a wide range of responsibilities. Here's a glimpse of what you can expect:

• Strategic Planning: You'll start by reviewing marketing performance metrics and identifying areas for improvement. This involves analyzing campaign results, tracking market trends, and adjusting strategies accordingly.
• Budget Management: A significant portion of your day will be dedicated to managing the marketing budget. This includes allocating resources effectively, negotiating with vendors, and ensuring that all marketing activities stay within budget.
• Team Leadership: You will lead and mentor a team of marketing professionals, providing guidance, setting goals, and fostering a collaborative environment. This includes conducting regular team meetings, providing feedback, and supporting their professional development.
• Campaign Execution: You'll oversee the execution of marketing campaigns across various channels, including advertising, PR, social media, and events. This involves collaborating with internal teams and external agencies to ensure that campaigns are delivered on time and within budget.
• Stakeholder Management: You'll interact with various stakeholders, including the Country Manager, Skechers Corporate, sales teams, and key accounts. This involves building strong relationships, communicating marketing plans, and aligning efforts to achieve business objectives.
• Market Analysis: You'll conduct market research to understand consumer behavior, identify market opportunities, and stay ahead of the competition. This involves analyzing market data, tracking competitor activities, and identifying emerging trends.
• Creative Development: You'll work with creative teams to develop compelling marketing materials, including advertisements, in-store displays, and social media content. This involves providing creative direction, reviewing designs, and ensuring that all materials align with the Skechers brand guidelines.

Why Vimercate, Italy?

Vimercate is a vibrant town located in the Monza and Brianza province of Italy, offering a unique blend of business opportunities and cultural experiences. Situated near Milan, one of the fashion capitals of the world, Vimercate provides access to a dynamic market and a wealth of creative talent. The town's strategic location and strong economic base make it an ideal hub for Skechers' marketing operations in Italy. Living and working in Vimercate offers a high quality of life, with excellent amenities, beautiful landscapes, and a rich cultural heritage.

Career Path

This Marketing Manager role offers a clear path for career advancement within Skechers. With proven success in this position, you can progress to roles with broader responsibilities, such as Senior Marketing Manager, Marketing Director, or even executive leadership positions within the marketing department. Skechers is committed to providing opportunities for professional growth and development, offering training programs, mentorship opportunities, and exposure to global marketing initiatives.

Salary & Benefits

The estimated salary range for this Marketing Manager position in Vimercate, Italy, is between $55,000 and $85,000 USD per year. This range is based on industry standards and the candidate's experience and qualifications. In addition to a competitive salary, Skechers offers a comprehensive benefits package, including:

• Health insurance
• Paid time off and holidays
• Employee discounts on Skechers products
• Professional development opportunities
• Retirement plan with company match
• Life insurance
• Disability insurance
• Bonus potential

Skechers Culture

Skechers is a dynamic and innovative company with a strong emphasis on teamwork, creativity, and customer satisfaction. We foster a collaborative and supportive work environment where employees are encouraged to share ideas, take initiative, and contribute to the company's success. Our culture is characterized by a passion for our products, a commitment to excellence, and a dedication to making a positive impact on the communities where we operate.

How to Apply

Interested in joining the Skechers team as a Marketing Manager in Vimercate, Italy? We encourage you to apply online through our careers page. Please submit your resume and a cover letter highlighting your relevant experience and qualifications. We look forward to hearing from you!

FAQ

1. What are the key responsibilities of a Marketing Manager at Skechers?
   The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, increase market share, and boost sales.
2. What qualifications are required for this role?
   Candidates should have proven experience as a Marketing Manager, strong negotiation skills, budget management expertise, and excellent communication skills.
3. What is the salary range for this position?
   The estimated salary range is between $55,000 and $85,000 USD per year.
4. What benefits does Skechers offer?
   Skechers offers a comprehensive benefits package, including health insurance, paid time off, employee discounts, and retirement plan options.
5. What is the work environment like at Skechers?
   Skechers fosters a collaborative and supportive work environment with a focus on teamwork, creativity, and customer satisfaction.
6. What are the opportunities for career advancement at Skechers?
   Skechers provides opportunities for professional growth and development, with clear paths for career advancement within the marketing department.
7. How can I apply for this position?
   You can apply online through the Skechers careers page by submitting your resume and a cover letter.
8. What is the location of the role?
   The role is located in Vimercate, Italy.
9. Does this role require travel?
   Travel requirements may vary depending on the needs of the business, but some travel may be required for events and meetings.
10. What is the company culture like at Skechers?
    Skechers promotes a dynamic and innovative culture that values teamwork, creativity, and customer satisfaction.