Retail Marketing Manager Careers at Skechers - Manhattan Beach, California | Apply Now!
Skechers
Retail Marketing Manager Careers at Skechers - Manhattan Beach, California | Apply Now!
Job Description
Retail Marketing Manager at Skechers: Job Overview
Are you a dynamic marketing professional with a passion for retail and a knack for driving traffic and sales? Skechers, The Comfort Technology Company®, is seeking a Retail Marketing Manager to join our team in Manhattan Beach, California. In this role, you will be responsible for planning and executing marketing strategies for new, relocated, and anniversary stores, utilizing promotions, advertising, and localized grassroots marketing techniques. If you're a creative thinker with strong organizational skills and a proven track record of success, we encourage you to apply.
A Day in the Life of a Retail Marketing Manager
As a Retail Marketing Manager at Skechers, your day will be filled with diverse responsibilities aimed at maximizing the impact of our retail locations. Here’s a glimpse of what you can expect:
- Morning: Start your day by reviewing performance reports from recent marketing campaigns. Analyze data to identify trends and opportunities for improvement. Collaborate with the Digital team to optimize online marketing efforts, including email campaigns and social media promotions.
- Mid-day: Meet with Regional and District managers to discuss upcoming store openings and develop localized marketing plans that resonate with the customer base in each market. Conduct market research and store visits to gather insights and tailor strategies accordingly.
- Afternoon: Work with the Graphics department to develop creative assets for advertising campaigns, ensuring that deadlines are met and brand guidelines are followed. Manage a team of marketing professionals, providing guidance and support to ensure their success.
- Evening: Evaluate the effectiveness of ongoing marketing campaigns and prepare written analysis reports. Monitor competitor advertising and stay abreast of industry innovations to inform future strategies.
Why Manhattan Beach, California?
Manhattan Beach is a vibrant coastal city in Los Angeles County, known for its beautiful beaches, upscale boutiques, and thriving business community. Working in Manhattan Beach offers a unique blend of professional opportunities and a relaxed, Southern California lifestyle.
- Ideal Location: Proximity to Skechers' corporate headquarters fosters collaboration and provides access to resources.
- Quality of Life: Enjoy a high quality of life with access to beaches, parks, and outdoor activities.
- Career Growth: Opportunities for professional development and advancement within Skechers.
- Community: A supportive and welcoming community with a strong sense of local pride.
Career Path for a Retail Marketing Manager
The Retail Marketing Manager role at Skechers offers a clear path for career advancement. Here’s a potential progression:
- Retail Marketing Manager: Develop and execute marketing strategies for new, relocated, and anniversary stores.
- Senior Retail Marketing Manager: Lead larger and more complex marketing initiatives, managing a team of marketing professionals.
- Director of Retail Marketing: Oversee all retail marketing activities, developing and implementing strategic plans to drive growth and brand awareness.
- Vice President of Marketing: Lead the overall marketing strategy for Skechers, working closely with senior leadership to achieve company goals.
Salary & Benefits
The salary range for a Retail Marketing Manager at Skechers in Manhattan Beach, California, typically falls between $85,000 and $130,000 per year. Skechers also offers a comprehensive benefits package, including:
- Comprehensive health insurance plan (medical, dental, vision)
- Paid time off (vacation, sick leave, holidays)
- 401(k) retirement plan with company match
- Employee stock purchase plan
- Life insurance and disability coverage
- Employee discounts on Skechers products
- Professional development opportunities
- Wellness programs
- Employee assistance program (EAP)
- Flexible spending accounts (FSA)
- Commuter benefits
Skechers Culture
Skechers is more than just a footwear company; it's a culture of innovation, collaboration, and comfort. We are committed to creating a workplace where employees feel valued, supported, and empowered to reach their full potential.
- Innovation: We encourage creativity and innovation in all aspects of our business.
- Collaboration: We foster a collaborative environment where teamwork and communication are essential.
- Comfort: We prioritize comfort in our products and in our workplace, creating a supportive and welcoming environment.
- Growth: We provide opportunities for professional development and advancement within the company.
- Community: We are committed to giving back to the communities where we live and work.
How to Apply
If you're ready to join the Skechers team as a Retail Marketing Manager, we encourage you to apply online through our careers website. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you!
Frequently Asked Questions (FAQ)
- What are the key responsibilities of a Retail Marketing Manager at Skechers? The Retail Marketing Manager is responsible for planning and executing marketing strategies to increase traffic, sales, and conversion at new, relocated, and anniversary stores.
- What qualifications are required for this role? Candidates should have experience in retail marketing, a strong understanding of marketing principles, and excellent communication and organizational skills.
- What is the salary range for this position? The salary range for a Retail Marketing Manager at Skechers in Manhattan Beach, California, typically falls between $85,000 and $130,000 per year.
- What benefits does Skechers offer to its employees? Skechers offers a comprehensive benefits package, including health insurance, paid time off, a 401(k) plan, and employee discounts.
- What is the company culture like at Skechers? Skechers is a culture of innovation, collaboration, and comfort, committed to creating a workplace where employees feel valued and supported.
- What opportunities for career advancement are available at Skechers? The Retail Marketing Manager role offers a clear path for career advancement, with opportunities to progress to Senior Retail Marketing Manager, Director of Retail Marketing, and Vice President of Marketing.
- How can I apply for the Retail Marketing Manager position at Skechers? You can apply online through our careers website by submitting your resume and a cover letter.
- What is the work environment like in Manhattan Beach, California? Manhattan Beach offers a unique blend of professional opportunities and a relaxed, Southern California lifestyle, with access to beaches, parks, and outdoor activities.
- Does Skechers offer any professional development opportunities? Yes, Skechers provides opportunities for professional development and advancement within the company.
- Is this position remote? No, this position is located in Manhattan Beach, California and requires in-person work and collaboration.
Locations
- Manhattan Beach, California, United States
Salary
Estimated Salary Rangemedium confidence
93,500 - 143,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Retail Marketingintermediate
- Advertising Campaignsintermediate
- Budget Managementintermediate
- Localized Marketingintermediate
- Event Planningintermediate
- Signage Coordinationintermediate
- Digital Marketingintermediate
- Social Media Marketingintermediate
- Email Marketingintermediate
- Web Analyticsintermediate
- Grassroots Marketingintermediate
- Vendor Managementintermediate
- Negotiationintermediate
- Team Leadershipintermediate
- Training & Developmentintermediate
- Data Analysisintermediate
- Microsoft Office Suiteintermediate
- Communication Skillsintermediate
- Project Managementintermediate
- Problem-Solvingintermediate
Required Qualifications
- Experience in retail marketing, preferably in the footwear or apparel industry. (experience)
- Strong understanding of marketing principles and strategies. (experience)
- Proficiency in developing and executing marketing campaigns. (experience)
- Experience managing budgets and controlling expenses. (experience)
- Ability to analyze data and make data-driven recommendations. (experience)
- Excellent communication and interpersonal skills. (experience)
- Strong organizational and time management skills. (experience)
- Ability to work independently and as part of a team. (experience)
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). (experience)
- Experience managing and developing a team. (experience)
- Knowledge of digital marketing channels (email, web, social media). (experience)
- Ability to thrive in a fast-paced retail environment. (experience)
- Experience with event planning and execution. (experience)
- Ability to prioritize multiple projects and priorities with minimal supervision. (experience)
- Strong command of retail calculations. (experience)
Responsibilities
- Develop and execute marketing strategies to increase traffic, sales, and conversion at new, relocated, and anniversary stores.
- Plan and manage new store opening advertising campaigns.
- Research costs and create event budgets, ensuring campaigns stay within approved budget.
- Partner with Regional and District managers to develop localized marketing plans.
- Execute localized store/market-specific advertising, including billboards, digital, radio, direct mail, and grassroots campaigns.
- Manage lease-required advertising programs for specific retail properties.
- Manage a team to support promotional and advertising efforts, including training and development.
- Evaluate campaigns with written analysis and provide recommendations based on results.
- Maintain a library of grassroots marketing collateral, updated bi-annually.
- Work with the Digital team to support new store openings utilizing email, web, social, and mobile channels.
- Collaborate with malls and landlords to promote Grand Openings.
- Work with the Operations team to implement strategies to enhance customer experience in Big Box stores.
- Maintain an inventory of giveaway items for events and campaigns, including vendor sourcing and order fulfillment.
- Monitor competitor advertising and stay abreast of industry innovations.
- Work with the Operations department to communicate updates to office and field teams.
- Work closely with the Graphics department to develop creative and manage the process from inception to execution.
- Oversee a Marketing Coordinator and/or Specialist, ensuring they meet deadlines and perform at a high level.
Benefits
- general: Competitive salary commensurate with experience.
- general: Comprehensive health insurance plan (medical, dental, vision).
- general: Paid time off (vacation, sick leave, holidays).
- general: 401(k) retirement plan with company match.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Employee discounts on Skechers products.
- general: Professional development opportunities.
- general: Wellness programs.
- general: Employee assistance program (EAP).
- general: Flexible spending accounts (FSA).
- general: Commuter benefits.
- general: Opportunities for advancement within the company.
- general: A dynamic and collaborative work environment.
- general: The chance to work for a leading global footwear brand.
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Retail Marketing Manager Careers at Skechers - Manhattan Beach, California | Apply Now!
Skechers
Retail Marketing Manager Careers at Skechers - Manhattan Beach, California | Apply Now!
Job Description
Retail Marketing Manager at Skechers: Job Overview
Are you a dynamic marketing professional with a passion for retail and a knack for driving traffic and sales? Skechers, The Comfort Technology Company®, is seeking a Retail Marketing Manager to join our team in Manhattan Beach, California. In this role, you will be responsible for planning and executing marketing strategies for new, relocated, and anniversary stores, utilizing promotions, advertising, and localized grassroots marketing techniques. If you're a creative thinker with strong organizational skills and a proven track record of success, we encourage you to apply.
A Day in the Life of a Retail Marketing Manager
As a Retail Marketing Manager at Skechers, your day will be filled with diverse responsibilities aimed at maximizing the impact of our retail locations. Here’s a glimpse of what you can expect:
- Morning: Start your day by reviewing performance reports from recent marketing campaigns. Analyze data to identify trends and opportunities for improvement. Collaborate with the Digital team to optimize online marketing efforts, including email campaigns and social media promotions.
- Mid-day: Meet with Regional and District managers to discuss upcoming store openings and develop localized marketing plans that resonate with the customer base in each market. Conduct market research and store visits to gather insights and tailor strategies accordingly.
- Afternoon: Work with the Graphics department to develop creative assets for advertising campaigns, ensuring that deadlines are met and brand guidelines are followed. Manage a team of marketing professionals, providing guidance and support to ensure their success.
- Evening: Evaluate the effectiveness of ongoing marketing campaigns and prepare written analysis reports. Monitor competitor advertising and stay abreast of industry innovations to inform future strategies.
Why Manhattan Beach, California?
Manhattan Beach is a vibrant coastal city in Los Angeles County, known for its beautiful beaches, upscale boutiques, and thriving business community. Working in Manhattan Beach offers a unique blend of professional opportunities and a relaxed, Southern California lifestyle.
- Ideal Location: Proximity to Skechers' corporate headquarters fosters collaboration and provides access to resources.
- Quality of Life: Enjoy a high quality of life with access to beaches, parks, and outdoor activities.
- Career Growth: Opportunities for professional development and advancement within Skechers.
- Community: A supportive and welcoming community with a strong sense of local pride.
Career Path for a Retail Marketing Manager
The Retail Marketing Manager role at Skechers offers a clear path for career advancement. Here’s a potential progression:
- Retail Marketing Manager: Develop and execute marketing strategies for new, relocated, and anniversary stores.
- Senior Retail Marketing Manager: Lead larger and more complex marketing initiatives, managing a team of marketing professionals.
- Director of Retail Marketing: Oversee all retail marketing activities, developing and implementing strategic plans to drive growth and brand awareness.
- Vice President of Marketing: Lead the overall marketing strategy for Skechers, working closely with senior leadership to achieve company goals.
Salary & Benefits
The salary range for a Retail Marketing Manager at Skechers in Manhattan Beach, California, typically falls between $85,000 and $130,000 per year. Skechers also offers a comprehensive benefits package, including:
- Comprehensive health insurance plan (medical, dental, vision)
- Paid time off (vacation, sick leave, holidays)
- 401(k) retirement plan with company match
- Employee stock purchase plan
- Life insurance and disability coverage
- Employee discounts on Skechers products
- Professional development opportunities
- Wellness programs
- Employee assistance program (EAP)
- Flexible spending accounts (FSA)
- Commuter benefits
Skechers Culture
Skechers is more than just a footwear company; it's a culture of innovation, collaboration, and comfort. We are committed to creating a workplace where employees feel valued, supported, and empowered to reach their full potential.
- Innovation: We encourage creativity and innovation in all aspects of our business.
- Collaboration: We foster a collaborative environment where teamwork and communication are essential.
- Comfort: We prioritize comfort in our products and in our workplace, creating a supportive and welcoming environment.
- Growth: We provide opportunities for professional development and advancement within the company.
- Community: We are committed to giving back to the communities where we live and work.
How to Apply
If you're ready to join the Skechers team as a Retail Marketing Manager, we encourage you to apply online through our careers website. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you!
Frequently Asked Questions (FAQ)
- What are the key responsibilities of a Retail Marketing Manager at Skechers? The Retail Marketing Manager is responsible for planning and executing marketing strategies to increase traffic, sales, and conversion at new, relocated, and anniversary stores.
- What qualifications are required for this role? Candidates should have experience in retail marketing, a strong understanding of marketing principles, and excellent communication and organizational skills.
- What is the salary range for this position? The salary range for a Retail Marketing Manager at Skechers in Manhattan Beach, California, typically falls between $85,000 and $130,000 per year.
- What benefits does Skechers offer to its employees? Skechers offers a comprehensive benefits package, including health insurance, paid time off, a 401(k) plan, and employee discounts.
- What is the company culture like at Skechers? Skechers is a culture of innovation, collaboration, and comfort, committed to creating a workplace where employees feel valued and supported.
- What opportunities for career advancement are available at Skechers? The Retail Marketing Manager role offers a clear path for career advancement, with opportunities to progress to Senior Retail Marketing Manager, Director of Retail Marketing, and Vice President of Marketing.
- How can I apply for the Retail Marketing Manager position at Skechers? You can apply online through our careers website by submitting your resume and a cover letter.
- What is the work environment like in Manhattan Beach, California? Manhattan Beach offers a unique blend of professional opportunities and a relaxed, Southern California lifestyle, with access to beaches, parks, and outdoor activities.
- Does Skechers offer any professional development opportunities? Yes, Skechers provides opportunities for professional development and advancement within the company.
- Is this position remote? No, this position is located in Manhattan Beach, California and requires in-person work and collaboration.
Locations
- Manhattan Beach, California, United States
Salary
Estimated Salary Rangemedium confidence
93,500 - 143,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Retail Marketingintermediate
- Advertising Campaignsintermediate
- Budget Managementintermediate
- Localized Marketingintermediate
- Event Planningintermediate
- Signage Coordinationintermediate
- Digital Marketingintermediate
- Social Media Marketingintermediate
- Email Marketingintermediate
- Web Analyticsintermediate
- Grassroots Marketingintermediate
- Vendor Managementintermediate
- Negotiationintermediate
- Team Leadershipintermediate
- Training & Developmentintermediate
- Data Analysisintermediate
- Microsoft Office Suiteintermediate
- Communication Skillsintermediate
- Project Managementintermediate
- Problem-Solvingintermediate
Required Qualifications
- Experience in retail marketing, preferably in the footwear or apparel industry. (experience)
- Strong understanding of marketing principles and strategies. (experience)
- Proficiency in developing and executing marketing campaigns. (experience)
- Experience managing budgets and controlling expenses. (experience)
- Ability to analyze data and make data-driven recommendations. (experience)
- Excellent communication and interpersonal skills. (experience)
- Strong organizational and time management skills. (experience)
- Ability to work independently and as part of a team. (experience)
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). (experience)
- Experience managing and developing a team. (experience)
- Knowledge of digital marketing channels (email, web, social media). (experience)
- Ability to thrive in a fast-paced retail environment. (experience)
- Experience with event planning and execution. (experience)
- Ability to prioritize multiple projects and priorities with minimal supervision. (experience)
- Strong command of retail calculations. (experience)
Responsibilities
- Develop and execute marketing strategies to increase traffic, sales, and conversion at new, relocated, and anniversary stores.
- Plan and manage new store opening advertising campaigns.
- Research costs and create event budgets, ensuring campaigns stay within approved budget.
- Partner with Regional and District managers to develop localized marketing plans.
- Execute localized store/market-specific advertising, including billboards, digital, radio, direct mail, and grassroots campaigns.
- Manage lease-required advertising programs for specific retail properties.
- Manage a team to support promotional and advertising efforts, including training and development.
- Evaluate campaigns with written analysis and provide recommendations based on results.
- Maintain a library of grassroots marketing collateral, updated bi-annually.
- Work with the Digital team to support new store openings utilizing email, web, social, and mobile channels.
- Collaborate with malls and landlords to promote Grand Openings.
- Work with the Operations team to implement strategies to enhance customer experience in Big Box stores.
- Maintain an inventory of giveaway items for events and campaigns, including vendor sourcing and order fulfillment.
- Monitor competitor advertising and stay abreast of industry innovations.
- Work with the Operations department to communicate updates to office and field teams.
- Work closely with the Graphics department to develop creative and manage the process from inception to execution.
- Oversee a Marketing Coordinator and/or Specialist, ensuring they meet deadlines and perform at a high level.
Benefits
- general: Competitive salary commensurate with experience.
- general: Comprehensive health insurance plan (medical, dental, vision).
- general: Paid time off (vacation, sick leave, holidays).
- general: 401(k) retirement plan with company match.
- general: Employee stock purchase plan.
- general: Life insurance and disability coverage.
- general: Employee discounts on Skechers products.
- general: Professional development opportunities.
- general: Wellness programs.
- general: Employee assistance program (EAP).
- general: Flexible spending accounts (FSA).
- general: Commuter benefits.
- general: Opportunities for advancement within the company.
- general: A dynamic and collaborative work environment.
- general: The chance to work for a leading global footwear brand.
Tags & Categories
Answer 10 quick questions to check your fit for Retail Marketing Manager Careers at Skechers - Manhattan Beach, California | Apply Now! @ Skechers.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs