Account Manager

Location: Stockholm, Germany

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes the camera and AR represent the greatest opportunity to improve the way people live and communicate. Our products—Snapchat, Lens Studio, and Spectacles—empower people to express themselves, live in the moment, learn about the world, and have fun together through innovative AR experiences. The global Small and Medium Customers (SMC) organization drives advertiser partnerships, introducing exciting brands to the next generation of consumers via Snapchat’s immersive, camera-first platform. Join our London team as an Account Manager, where you’ll harness Snap’s AR innovations to craft performance-driven strategies that deliver measurable results in a creative, fast-paced culture. In this role, you’ll partner with leading performance-focused advertisers to drive lower-funnel outcomes like purchases, subscriptions, and ROAS. You’ll develop full-funnel strategies optimized for Snap’s advanced tools—including tCPA, Max Bid, CAPI, and Dynamic Ads—while leveraging the power of Snapchat’s AR lenses and camera technology to create engaging campaigns that scale across web and app ecosystems. Analyze data trends, collaborate with Sales, Creative Strategy, Marketing Science, and Product teams, and educate clients on best practices for signal quality and attribution to maximize ROI. We’re seeking a strategic thinker with analytical prowess and client management expertise who thrives in Snap’s innovative environment. Deliver quarterly business reviews, stay ahead of digital trends, and help advertisers unlock the full potential of Snap’s visual storytelling. With our “Default Together” policy (4+ days/week in office), you’ll collaborate dynamically to build culture and push AR boundaries. Snap is an equal opportunity employer committed to diversity, offering comprehensive benefits like paid parental leave, medical coverage, mental health support, and equity in our success.

What You'll Do

• Manage and grow relationships with performance-focused advertisers, focusing on lower-funnel objectives such as purchases, subscriptions, and ROAS
• Build and execute data-driven performance strategies to improve efficiency and scale across campaigns
• Partner with clients to optimise campaigns using Snap’s performance tools, including tCPA, Max Bid, Conversions API (CAPI), and Dynamic Ads
• Analyse campaign data to identify trends, diagnose challenges, and provide actionable optimisation recommendations
• Collaborate with internal teams (Sales, Creative Strategy, Marketing Science, and Product) to develop full-funnel solutions that align with client goals
• Educate advertisers on signal quality, event setup, and lower-funnel measurement best practices, ensuring proper tracking and attribution
• Deliver quarterly business reviews and strategic insights to showcase performance impact and growth opportunities
• Stay informed on industry trends, platform updates, and emerging technologies in digital performance marketing, with a focus on Snap’s AR innovations
• Leverage Snap’s camera-first technology and AR lenses to create immersive, engaging ad experiences that drive conversions
• Guide advertisers in integrating Snapchat’s creative tools to enhance lower-funnel performance in web and app ecosystems

Minimum Qualifications

• 3–4 years of experience in digital advertising, performance marketing, or account management, focusing on lower-funnel campaigns
• Proven success optimising for key performance outcomes such as CPA, ROAS, LTV, and retention
• Hands-on experience managing campaigns across social or programmatic platforms (e.g., Snap Ads, Meta, Google App Campaigns)
• Strong analytical and quantitative skills with proficiency in Excel, Google Sheets, and visualization tools such as Looker or Tableau
• Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent practical experience
• Fluency in Swedish (both written and spoken) to support regional advertisers and cross-market collaboration

Preferred Qualifications

• Experience managing lower-funnel or direct-response campaigns across multiple verticals (e.g., e-commerce, gaming, fintech)
• Deep understanding of signal-based optimisation and cross-platform attribution models
• Experience leveraging CAPI, SKAN, or server-to-server integrations for advanced performance measurement
• Demonstrated success scaling accounts and managing multi-market growth strategies
• Proven ability to communicate technical performance insights clearly to both technical and non-technical audiences

Knowledge, Skills & Abilities

• Strong understanding of performance marketing and the conversion funnel, particularly lower-funnel strategies
• Experience managing data-driven optimisation for web and app advertisers
• Proficiency in bidding strategies (tCPA, Max Bid, Auto Bid) and pacing management
• Knowledge of MMPs (AppsFlyer, Adjust, Branch, Kochava) and attribution frameworks (SKAdNetwork, CAPI)
• Highly analytical, with ability to interpret complex data sets
• Excellent client relationship management and communication skills
• Strong presentation skills for delivering business reviews
• Project management and organisational abilities for multiple clients
• Collaborative team player in fast-paced environments
• Passion for digital innovation, mobile marketing, and AR technology
• Familiarity with Snap’s camera-centric ecosystem and creative ad formats
• Ability to translate data insights into strategic recommendations
• Expertise in full-funnel strategies leveraging Snapchat’s visual messaging

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Dynamic collaboration in a creative, camera-first culture
• "Default Together" policy with 4+ days per week in office to build culture and innovate faster
• Opportunities to work with cutting-edge AR technologies like Lens Studio and Spectacles
• Inclusive environment fostering diverse backgrounds and voices

Compensation

3–4

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.