Creative Director, Specs & Lens Studio

Location: Los Angeles, Canada | New York, United States

Department: Marketing

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing the camera transforms how people live and communicate. Our core products—Snapchat, Lens Studio, and Spectacles—empower expression, real-time connection, global learning, and shared fun. The Specs and Lens Studio Marketing team unites consumer and developer efforts under one creative system, blending storytelling, design, and AR innovation to deliver world-class work. We build the Specs brand from launch to scale, expand the Lens Studio developer ecosystem, and spearhead partnerships and campaigns that redefine cultural experiences through Snap’s AR and camera tech. As Creative Director, you’ll lead the Innovation Studio, Snap’s in-house creative hub fueling Specs and Lens Studio marketing. A hands-on leader who’s conceptual, copy-fluent, and design-savvy, you’ll strategize while diving into craft, shaping ideas from insight to execution and selling breakthrough creative that fuses culture, creativity, and immersive tech like AR, AI, and wearables. You’ll guide a multidisciplinary team of designers, writers, and conceptual creatives to produce bold storytelling for campaigns, partnerships, and launches. Technically fluent in camera-first innovation, you’ll ensure work connects Snapchat’s visual messaging, Lens Studio’s AR platform, and Spectacles’ wearable future. Responsibilities include leading Specs and Lens Studio campaign concepts, driving flagship partnerships, hands-on copy and design direction, pitching to stakeholders, mentoring talent, and aligning with Global Brand, Comms, and Product teams—all while upholding Snap’s creative excellence across audiences. Snap’s ‘Default Together’ policy emphasizes in-office collaboration 4+ days/week to accelerate culture and innovation. We champion diversity, equity, and inclusion, offering equal opportunities regardless of protected characteristics. Benefits include comprehensive health coverage, parental leave, mental health support, equity grants, and more. Compensation varies by zone: Zone A (CA, WA, NYC) $229,000-$343,000; Zone B $218,000-$326,000; Zone C $195,000-$292,000, plus RSUs based on experience and location.

What You'll Do

• Lead concept development and creative execution for Specs and Lens Studio campaigns
• Drive creative strategy for flagship partnerships from brief to launch
• Provide hands-on direction in conception, copywriting, and design
• Present and pitch breakthrough creative ideas to senior stakeholders and partners
• Mentor and inspire the Innovation Studio team to uphold storytelling and craft excellence
• Partner with Global Brand Experience, Comms, and Product teams to align creative with strategic goals
• Uphold Snap’s creative standards across all consumer and developer-facing work
• Shape ideas from cultural insights to execution, integrating AR, AI, and camera technology
• Build bold, high-impact storytelling for product launches and developer ecosystem growth
• Foster innovation in the in-house creative hub powering Specs and Lens Studio marketing

Minimum Qualifications

• 12+ years of creative experience, including 4+ years in senior or creative leadership roles
• 2+ years managing multidisciplinary creative teams
• Portfolio demonstrating world-class conceptual thinking, storytelling, and design direction
• Proven record leading campaigns from strategy through launch across digital, experiential, and innovation work
• Experience creating consumer and developer-facing creative content
• Familiarity with AR, AI, immersive technologies, or interactive innovation campaigns

Preferred Qualifications

• Recognition from top-tier creative or innovation awards
• Hands-on experience with AR development tools like Lens Studio
• Background in wearables or camera-first technology marketing
• Proven success mentoring and developing creative talent
• Experience pitching creative to C-level executives and external partners

Knowledge, Skills & Abilities

• Exceptional conceptual thinking
• Strong copywriting and fluency
• Design direction and visual storytelling
• AR and AI technology fluency
• Immersive tech and wearables knowledge
• Team leadership and mentoring
• Strategic pitching and presentation skills
• Cultural trend analysis
• Multidisciplinary team management
• Hands-on creative production
• Collaboration across marketing, product, and comms
• Fast-paced environment adaptability
• Innovation in camera-first experiences
• Deck building and creative deck mastery
• Developer ecosystem marketing savvy

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• 401(k) matching and financial wellness resources
• Flexible paid time off and wellness stipends
• Onsite perks including meals, fitness facilities, and social events
• Professional development opportunities and learning stipends

Compensation

$229,000-$343,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.