Group Product Marketing Manager, Core/API Ads

Location: Los Angeles, Canada | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, our AR platform; and Spectacles, our AR glasses. Our Product Marketing team thrives in a highly collaborative, creative environment, using market research and insights to shape go-to-market strategies that highlight Snapchat's role in advertisers' success. Join our Revenue Product team as a Group Product Marketing Manager, Core/API Ads, and lead the charge in showcasing how our innovative AR ad solutions enable brands to connect authentically with Snap's vibrant community. In this leadership role, you'll own Product Marketing for the Core/API Ads vertical, gathering advertiser feedback to directly shape product strategy and roadmaps that power scalable, camera-first advertising. You'll partner closely with Sales, Solution Engineers, Marketing Science, and Customer Support to share best practices, uncover challenges, and drive global adoption of features that leverage Snap's AR innovations. By developing compelling go-to-market strategies, you'll activate sales teams and fuel marketing campaigns that demonstrate the magic of real-time, expressive ads on Snapchat, helping businesses grow through creative, immersive experiences. We're seeking a strategic thinker with a passion for AR and advertising technology, who excels at cross-functional influence and turning data into actionable insights. In Snap's dynamic, 'default together' culture—expecting 4+ days in office weekly—you'll collaborate in person to build innovative products that redefine communication. Snap is proud to be an equal opportunity employer, committed to diverse backgrounds and voices that fuel our creative edge. Compensation varies by zone: Zone A (CA, WA, NYC) $190,000-$284,000; Zone B $181,000-$270,000; Zone C $162,000-$241,000, plus equity.

What You'll Do

• Lead Product Marketing for the entire Core/API Ads vertical, driving innovation in Snap's camera-powered advertising solutions
• Collect, synthesize, and share advertiser feedback on new feature requests and existing features to directly influence Core product strategy and roadmap
• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share best practices, product insights, and identify opportunities
• Develop and lead global go-to-market strategies to activate sales teams and drive marketing efforts for new AR-enhanced ad features
• Grow awareness, understanding, and adoption of Core/API Ads features among developers and advertisers leveraging Snapchat's creative AR ecosystem
• Collaborate with Product and Engineering to optimize ad products that empower brands to connect through immersive camera experiences
• Analyze performance data from Snap's AR advertising tools to identify market opportunities and refine roadmaps
• Create compelling narratives that highlight how Core/API Ads enable businesses to engage Snapchat's community through fun, expressive visuals
• Partner with creative teams to showcase AR innovations in ad formats, inspiring advertisers to harness Snap's camera technology
• Monitor competitive landscape in API-driven ads and position Snap as the leader in real-time, AR-powered advertising

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
• Experience leading product marketing for advertising products at scale
• Proven track record of influencing product roadmaps through advertiser feedback
• Strong experience in cross-functional collaboration with Sales, Product, Engineering, and partner teams
• Demonstrated ability to develop and execute global go-to-market strategies
• Expertise in analyzing market opportunities in the digital advertising space

Preferred Qualifications

• Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company
• Advanced Degree (e.g. MBA) in Business or related field
• Experience with AR, camera-based technologies, or Snapchat's advertising ecosystem
• Background in Core/API Ads or performance marketing solutions
• Proven success driving adoption of developer tools or APIs in advertising platforms

Knowledge, Skills & Abilities

• Exceptional analytical and problem-solving skills
• Excellent verbal and written communication skills
• High attention to detail
• Ability to communicate complex technical advertising concepts
• Expertise in cross-functional collaboration
• Self-directed with strong ownership mentality
• Proficiency in market research and advertiser insights
• Experience with product roadmaps and go-to-market strategies
• Knowledge of digital advertising ecosystems
• Familiarity with AR and camera-based technologies
• Strong presentation and storytelling abilities
• Data-driven decision making
• Influence without authority across teams
• Global marketing strategy development
• Customer empathy and feedback synthesis
• Technical aptitude for API and Core ad products

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• 401(k) matching and financial wellness programs
• Flexible paid time off and wellness stipends
• Onsite perks including meals, fitness facilities, and creative workspaces
• Professional development opportunities in AR and camera technology
• Community events fostering Snap's fun, innovative culture

Compensation

$190,000-$284,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.