Group Product Marketing Manager, SMC & Ads Interfaces

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes the camera represents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an AR platform; and Spectacles, our AR glasses. Our Product Marketing team thrives in a creative, collaborative culture, leveraging market research and insights to optimize marketing efforts and roadmaps. Join our Revenue Product team as a Group Product Marketing Manager, SMC & Ads Interfaces, to drive innovative strategies that harness Snap's AR and camera technologies to fuel advertiser growth and user engagement. In this role, you'll be the go-to expert for Small & Medium Customers (SMC), spearheading product marketing for Snapchat’s Interfaces-focused advertising solutions. Collaborate closely with Product Managers, fellow Product Marketers, and SMC sales teams to craft global go-to-market strategies, including compelling product positioning, narratives, internal communications, and activation plans. You'll collect and synthesize advertiser feedback to directly shape the Interfaces product roadmap, while regularly engaging with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share insights, best practices, and uncover opportunities that enhance our AR-driven ad experiences. Leverage your expertise in direct response digital marketing to lead global launches that boost awareness, understanding, and adoption of new features. In Snap's vibrant, innovation-focused culture, you'll influence roadmaps that maximize business impact, drawing on our camera-first ethos to create fun, expressive advertising solutions. With 8+ years in product marketing or digital sales, exceptional analytical skills, and a passion for cross-functional collaboration, you'll thrive in our 'Default Together' environment, working 4+ days a week in-office to build culture and deliver dynamic results. Snap is an equal opportunity employer committed to diversity, with competitive pay (Zone A: $190,000-$284,000 base; equity eligible) and comprehensive benefits.

What You'll Do

• Drive Product Marketing for Snapchat’s Interfaces & SMC focused advertising solutions
• Serve as a recognized Small & Medium Customers expert, collaborating with Product Managers, Product Marketers, and SMC sales teams
• Develop global go-to-market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
• Collect, synthesize, and share advertiser feedback on new feature requests and performance of existing features to influence Interfaces product strategy and roadmap
• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share best practices, product insights, and identify challenges and opportunities
• Develop and lead global go-to-market strategies to activate sales and drive marketing efforts for new Interface features
• Optimize marketing efforts using creativity, market research, and insights tied to Snap's camera technology and AR innovations
• Inspire roadmaps that demonstrate Snapchat's role in users' lives and help businesses grow through creative AR experiences
• Collaborate in a highly dynamic environment to deliver strategies that empower expression, real-time communication, and fun via Snapchat, Lens Studio, and Spectacles
• Influence product roadmaps to maximize impact in the evolving AR and camera-driven advertising landscape

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
• Strong understanding of direct response digital marketing industry dynamics
• Exceptional analytical and problem-solving skills with a track record of identifying market opportunities
• Excellent verbal and written communication skills with high attention to detail
• Expertise in cross-functional collaboration across Product, Engineering, and Sales teams
• Self-directed with ownership mentality and ability to act with minimal guidance

Preferred Qualifications

• Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company
• Direct experience supporting Small & Medium Customers
• Direct experience supporting Interfaces/Platforms
• Advanced Degree (e.g., MBA) in Business or related field

Knowledge, Skills & Abilities

• Deep knowledge of Snapchat's camera-first ecosystem and AR technologies
• Expertise in advertising interfaces and platforms
• Strong analytical skills for market research and insights
• Problem-solving to identify opportunities in digital marketing
• Exceptional storytelling and narrative development
• Cross-functional collaboration with Product, Engineering, Sales, and partners
• High attention to detail in complex technical communications
• Self-directed ownership in fast-paced creative environments
• Understanding of Small & Medium Customers (SMC) needs
• Global go-to-market strategy execution
• Feedback synthesis to influence product roadmaps
• Sales activation and marketing campaign leadership
• AR innovation awareness via Lens Studio and Spectacles
• Direct response digital marketing dynamics
• Influencing skills across multidisciplinary teams

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Opportunities to share in Snap’s long-term success
• Support for disabilities or special needs requiring accommodation
• Dynamic collaboration in a 'Default Together' office environment (4+ days per week)
• Inclusive culture fostering diverse backgrounds and innovative products

Compensation

$190,000-$284,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.