Head of GTM Operations, Spectacles

Location: Los Angeles, Canada

Department: Spectacles

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes AR represents the next evolution in how people capture, share, and experience the world. Our Spectacles AR glasses fuse cutting-edge optics, mechanical engineering, and software to enable immersive visual storytelling and real-time augmented experiences. As Head of GTM Operations for Spectacles, you’ll spearhead the global launch of these innovative devices, driving end-to-end strategy from planning to post-launch execution. You’ll be the orchestration hub, uniting Marketing, Product, Operations, Sales, Comms, Legal, and Leadership to deliver flawless product introductions that amplify Snap’s creative culture and push AR boundaries. In this high-impact role, you’ll craft comprehensive GTM strategies tailored to Spectacles’ unique position in camera-first AR innovation, ensuring alignment with business goals like fostering real friendships through visual communication. Own launch readiness by setting milestones, managing risks, and optimizing SKU strategies, inventory splits, and channel partnerships for maximum market penetration. Collaborate cross-functionally to define pricing, narratives, and demand generation tactics that drive sell-through across retail, e-commerce, and telco ecosystems, all while navigating the fast-paced dynamics of hardware launches. Post-launch, you’ll monitor key metrics—demand, sales, inventory, market share—to fuel data-driven iterations, sustaining momentum for future Spectacles releases. With up to 30% travel to key markets, you’ll build partner alignment and provide crisp executive updates. Thriving in Snap’s inventive environment demands strategic vision, operational rigor, and a passion for AR’s transformative potential in everyday creativity.

What You'll Do

• Lead the development and execution of end-to-end global GTM strategy and launch plans for new Spectacles AR products, aligning with Snap's camera and AR innovation goals
• Own cross-functional launch readiness, defining and tracking milestones across Product, Marketing, Comms, Ops, Legal, and Finance
• Collaborate with Marketing, Communications, Operations, Product, Finance, and Legal to shape launch narrative, channel strategy, pricing, and inventory allocation
• Drive demand generation and sell-through as liaison between Product, Operations, and partners like Retail, E-commerce, and Telco
• Define and manage global SKU strategy, market segmentation, and initial inventory splits to optimize Spectacles market penetration
• Execute launch plans, identify risks, resolve issues, and provide timely updates to leadership
• Oversee post-launch operations including marketing campaigns, inventory replenishment, and performance monitoring
• Track key metrics like demand, sales, inventory, and market share to inform continuous GTM improvements
• Provide written and verbal updates on GTM progress, risks, and performance to executives
• Travel to regional markets and partner locations to align teams and oversee activities
• Foster alignment across internal teams to support Snap's creative culture and AR storytelling mission

Minimum Qualifications

• 7+ years of post-Bachelor’s experience in Business, Marketing, Operations, or Product Go-to-Market for global consumer electronics or hardware products
• Master’s degree +6 years of post-grad experience, or PhD in a relevant technical field +3 years of post-grad experience
• Proven experience leading successful, large-scale global product launches
• Deep understanding of the full product lifecycle for consumer electronics
• Ability to travel domestically and internationally up to 30% as required
• Experience in program management or operations for hardware launches
• Strong track record in cross-functional leadership for product introductions
• Bachelor’s degree in Business, Marketing, Operations, or related field

Preferred Qualifications

• MBA or advanced degree
• Experience in Augmented Reality, Wearables, or emerging technology spaces
• Familiarity with sales channels, demand planning, and supply chain logistics in global hardware
• Proficiency in project management and sales/demand forecasting tools
• Background in camera technology or AR hardware innovation

Knowledge, Skills & Abilities

• Strategic GTM planning for consumer hardware
• Cross-functional leadership and stakeholder alignment
• Analytical skills for market planning and SKU management
• Data-driven performance analysis and forecasting
• Expertise in managing retail, e-commerce, and telco partnerships
• Risk identification and issue resolution in fast-paced environments
• Global product launch execution
• Demand generation and inventory optimization
• Excellent verbal and written communication
• Influence at executive levels
• Project management proficiency
• Understanding of AR and wearables technology
• Supply chain and logistics knowledge
• Sales channel strategy development
• Creative problem-solving in innovative tech
• Adaptability to competing priorities and deadlines

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity to share in Snap’s long-term success
• Flexible paid time off and wellness stipends
• 401(k) matching and financial planning resources
• Onsite fitness centers and catered meals at Snap offices
• Professional development opportunities and learning stipends
• Employee stock purchase plan

Compensation

$190,000-$284,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.