Lead, Advertiser Growth Strategy

Location: London, United Kingdom

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, our visual messaging app; Lens Studio, our augmented reality platform; and Spectacles, our AR glasses. Join our Sales team as a Lead, Advertiser Growth Strategy, where you’ll design, launch, and scale high-impact business development programs to acquire and grow medium-sized advertisers globally. You’ll build scalable, repeatable initiatives that expand Snap’s customer base, leveraging our AR innovations and camera-first experiences to ensure new advertisers ramp successfully and thrive on our creative platform. In this role, you’ll identify growth opportunities using insights from Snapchat user data, AR trends, and market dynamics, translating them into global GTM plays like partnerships, events, and in-product experiences powered by Lens Studio. Partnering with BD, Marketing, Product, and external collaborators, you’ll own program roadmaps, KPIs, and experimentation to drive acquisition, retention, and revenue. Lead cross-functional efforts with Data Science, Operations, and Insights to optimize performance, fostering advertiser success in Snap’s dynamic, visual ecosystem. The ideal candidate thrives in Snap’s innovative culture, bringing proven experience in growth strategies, analytical rigor, and cross-team influence. Comfortable with ambiguity, you’ll experiment at pace to scale programs that fuel our mission. We practice a 'Default Together' policy, expecting 4+ days per week in office for dynamic collaboration. Snap is an equal opportunity employer committed to diversity, offering comprehensive benefits like paid parental leave, medical coverage, mental health support, and equity in our success.

What You'll Do

• Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers globally, while supporting retention and revenue growth for new accounts
• Identify new growth opportunities using customer insights, product data from Snapchat and Lens Studio, and market trends in AR and camera technology
• Translate insights into scalable acquisition and retention programs that expand Snap’s advertiser base
• Partner with BD, Marketing, Product, and external partners to design and roll out global GTM plays including campaigns, partnerships, events, and in-product AR experiences
• Develop and own program roadmaps and KPIs for new advertiser acquisition and retentive growth, ensuring accountability and performance tracking
• Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach
• Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance and maximize advertiser success on Snapchat
• Communicate strategies, results, and recommendations clearly to executives and key stakeholders
• Align teams to accelerate growth in Snap’s creative, AR-powered advertising ecosystem
• Leverage Snap’s camera-first innovations to create high-impact advertiser onboarding experiences

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing
• Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs
• Experience designing and scaling programs across multiple geographies
• Strong analytical and data-driven decision-making skills
• Excellent communication and presentation abilities
• Strong cross-functional leadership with the ability to influence across teams

Preferred Qualifications

• Master’s degree, MBA, or degree in engineering, mathematics, or economics
• Experience launching and scaling customer acquisition and retention programs with measurable impact
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers
• Passion for structured problem solving, hypothesis testing, and growth strategy
• Enthusiasm for Snap’s mission, creativity, and innovation in camera technology and AR

Knowledge, Skills & Abilities

• Customer acquisition and retention strategy
• Business development and partnerships
• Data analysis and KPI tracking
• Cross-functional leadership
• Global program scaling
• Analytical decision-making
• Executive communication and presentations
• GTM campaign design
• Experimentation and A/B testing
• Digital advertising knowledge
• AR and camera technology familiarity
• Structured problem-solving
• Hypothesis-driven growth
• Market trend analysis
• Influencing without authority
• Adaptability in ambiguous environments

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Office collaboration under our 'Default Together' policy (4+ days per week)
• Opportunities to work on innovative camera technology and AR products
• Support for diverse backgrounds in a creative culture
• Equal opportunity employment with accommodations for disabilities

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.