Lead, Global Brand Experience

Location: Dubai, Spain

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing the lens presents the greatest opportunity to improve how people live and communicate. Our core products—Snapchat, Lens Studio, and Spectacles—empower authentic expression, AR creativity, and real-time connections. The Global Brand Experience (GBX) team brings these innovations to life globally through immersive in-person and virtual events, reinforcing Snap's playful, human-centered culture. We're seeking a Lead, Global Brand Experience in Sales to spearhead B2B event programming for Small and Medium Businesses (SMBs), crafting AR-powered experiences that drive Snapchat ad adoption and foster emotional connections with our community. In this role, you'll partner with the SMC team to roadmap client events, ideate brand-immersive activations leveraging camera tech and AR, and execute flawlessly across logistics, design, and production. You'll collaborate cross-functionally with Sales, Product, Partnerships, Marketing, and Executives to align on revenue goals, manage budgets and vendors, and ensure every event delights while advancing Snap's mission of fun, friendship, and innovation. From venue scouting in MENA to gifting Spectacles at culture-forward activations, you'll own the full lifecycle, blending creativity with data-driven impact. The ideal candidate thrives in Snap's fast-paced, entrepreneurial environment, with 5+ years producing global events, a passion for ad tech and Snapchat's AR ecosystem, and the agility to travel 30%. Join our diverse team to surprise and delight SMB clients, turning events into gateways for brand love and business growth. Snap practices a 'default together' policy (4+ days/week in office) to fuel our innovative culture. We are an equal opportunity employer committed to diversity, with comprehensive benefits including medical coverage, parental leave, and mental health support.

What You'll Do

• Partner with the SMC team to identify and roadmap events for client engagement
• Create imaginative, AR-infused experiences that bring Snapchat's brand to life and drive ad adoption
• Work cross-functionally with Sales, Product, Partnerships, Marketing, and Executive teams to align on strategic goals
• Develop and execute comprehensive project timelines, trackers, and budgets for global events
• Manage relationships with venues, vendors, and partners to ensure seamless execution
• Oversee event production and design, including venue selection, invitations, registration, collateral, and gifting
• Ensure all experiences reinforce Snap's values of real friendship, authentic expression, and playful irreverence
• Leverage camera technology and AR innovations to educate communities on Snapchat's ecosystem
• Analyze event outcomes to optimize future programming and generate revenue
• Handle on-site execution for targeted B2B events focused on SMBs
• Collaborate on virtual and in-person formats to connect emotionally with Snap's global audience

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of proven experience successfully managing and producing global events
• Ability to travel at least 30% of the time
• Strong experience in event logistics, budgeting, and vendor management
• Proficiency with Google applications, Apple applications, and Microsoft Office Suite
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience in B2B client event programming for small and medium businesses

Preferred Qualifications

• Understanding of or experience in the ad tech space
• Understanding of or experience in the art, museum, and culture space
• Fluency in industry trends, particularly in AR and camera technology
• Arabic fluency preferred due to MENA remit
• Experience driving brand adoption through immersive experiences

Knowledge, Skills & Abilities

• Strong communication skills
• Proactive project ownership
• Excellent negotiation and contract management
• Strong analytical skills for event ROI
• Quick adaptability in fast-moving environments
• Entrepreneurial spirit and risk-taking
• Can-do attitude with no task too big or small
• Meticulous attention to creative and design details
• Strong work ethic and multitasking
• Passion for Snapchat brand and AR innovation
• Experience with event production tools
• Cross-functional stakeholder management
• Budgeting and financial tracking
• Vendor and relationship management
• Immersive storytelling through technology

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with long-term success sharing
• Dynamic collaboration in a 'default together' office environment (4+ days/week)
• Opportunities to work with cutting-edge AR and camera technologies
• Support for diverse backgrounds and inclusive culture
• Focus on work-life balance and community well-being

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.