Lead, Global Brand Experience

Location: London, United Kingdom

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing the lens presents the greatest opportunity to improve how people live and communicate. Our core products—Snapchat's visual messaging, Lens Studio's AR platform, and Spectacles AR glasses—empower authentic expression, real-time fun, and human connection. The Global Brand Experience (GBX) team brings these innovations to life globally through immersive in-person and virtual events, reinforcing Snap's playful irreverence, human-centered design, and commitment to surprising our community. We're seeking a Lead, Global Brand Experience in our Sales department to spearhead B2B event programming for Small and Medium Businesses (SMBs), crafting AR-powered experiences that drive Snapchat ad adoption and deepen client emotional ties to our brand. In this role, you'll partner with the SMC team to roadmap targeted events, ideating creative activations that leverage camera tech and AR—like interactive Lens Studio demos or Spectacles try-ons—to showcase Snapchat's ad potential. You'll orchestrate end-to-end production, from venue scouting and vendor negotiations to budget management, gifting logistics, and on-site execution, all while collaborating cross-functionally with Sales, Product, Partnerships, Marketing, and Executives to hit revenue targets. With 30%+ travel, you'll thrive in our fast-moving culture, adapting quickly to deliver flawless, brand-aligned spectacles that educate and excite SMB clients on Snap's ecosystem. The ideal candidate embodies Snap's creative spirit: quick learners who take risks, own projects proactively, and blend analytical rigor with meticulous design flair. You'll need proven global event experience, negotiation prowess, and a passion for Snapchat, plus familiarity with ad tech trends and cultural spaces. Join us to shape experiences that not only sell ads but advance human progress through AR innovation. Snap practices a 'default together' policy, expecting 4+ days/week in office to fuel our dynamic collaboration. We are an equal opportunity employer committed to diversity, with comprehensive benefits including parental leave, health support, and equity in our success.

What You'll Do

• Partner with the SMC team to identify and roadmap events for SMB client engagement
• Create imaginative, AR-infused experiences that bring Snapchat's camera-first brand to life and drive ad adoption
• Collaborate cross-functionally with Sales, Product, Partnerships, Marketing, and Executive teams to align events with revenue goals
• Develop and execute comprehensive project timelines, trackers, and budgets for global events
• Manage relationships with venues, vendors, and partners to ensure seamless execution
• Oversee event production including venue selection, invitations, registration, collateral, gifting, and on-site logistics
• Incorporate Snap's AR innovations like Lens Studio and Spectacles into experiences to delight clients
• Analyze event outcomes to optimize future programming and reinforce Snap's playful, authentic culture
• Ensure all experiences embody Snap's values of real friendship, free expression, and human-centered design
• Travel domestically and internationally to produce high-impact B2B events

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• Experience successfully managing and producing global events
• Ability to travel at least 30% of the time
• Strong project management skills with proven ability to handle timelines, budgets, and logistics
• Experience in B2B client event programming, preferably for SMBs
• Proficiency in Google applications, Apple applications, and Microsoft Office Suite
• Demonstrated ability to work cross-functionally across Sales, Product, Marketing, and Executive teams

Preferred Qualifications

• Understanding of or experience in the ad tech space
• Understanding of or experience in the art, museum, and culture space
• Fluency in industry trends related to AR, camera technology, and immersive experiences
• Experience driving brand adoption through creative events in tech or advertising
• Background in leveraging Snapchat's AR tools like Lens Studio for event innovation

Knowledge, Skills & Abilities

• Strong communication and stakeholder management
• Proactive project ownership and entrepreneurial spirit
• Excellent negotiation and contract management with vendors
• Analytical skills for event ROI and performance tracking
• Adaptability in fast-paced, innovative environments
• Meticulous attention to creative, design, and branding details
• Strong work ethic with multitasking and deadline management
• Can-do attitude; no task too big or small
• Passion for Snapchat's camera technology and AR ecosystem
• Proficiency in Google Workspace, Apple apps, and Microsoft Office
• Experience with event tech tools for registration and virtual/hybrid formats
• Creative storytelling through immersive, tech-driven experiences
• Cross-functional collaboration in tech/advertising sectors

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity to share in Snap’s long-term success
• Flexible paid time off and wellness stipends
• Onsite perks including meals, fitness facilities, and creative collaboration spaces
• Professional development opportunities in AR and camera technology
• Inclusive culture with employee resource groups and diversity initiatives

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.