Lead, Global Brand Experience

Location: Los Angeles, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—represent the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering authentic expression, living in the moment, and fostering fun connections through Snapchat, Lens Studio, and Spectacles. The Global Brand Experience (GBX) team brings Snap's innovative brands to life globally via in-person and virtual events, emphasizing real friendship, free expression, human-centered design, and playful irreverence. We're seeking a Lead, Global Brand Experience in Sales to spearhead B2B client event programming for Small and Medium Businesses (SMBs), crafting AR-powered experiences that drive Snapchat ad adoption and deepen emotional connections with our community. In this role, you'll partner with the SMB team to roadmap engaging events, design imaginative activations leveraging camera technology and Lens Studio AR, and execute flawlessly across logistics, budgets, and production. Collaborating with Sales, Product, Partnerships, Marketing, and Executives, you'll align experiences with revenue goals while managing venues, vendors, and creative elements like gifting and collateral. Your entrepreneurial spirit and can-do attitude will thrive in Snap's fast-paced, creative culture, where no task is too small and big risks yield delightful surprises for clients. The ideal candidate brings 5+ years managing global events, strong analytical and negotiation skills, and a passion for Snapchat's AR innovation. With 30%+ travel and proficiency in Google, Apple, and Microsoft tools, you'll adapt quickly to deliver brand-aligned results. Join Snap's diverse team in our 'Default Together' offices (4+ days/week) to innovate in ad tech and culture spaces, backed by comprehensive benefits including equity, medical coverage, parental leave, and mental health support. Snap is an equal opportunity employer committed to inclusive hiring.

What You'll Do

• Partner with the SMB team to identify and roadmap events for client engagement
• Create imaginative, AR-infused experiences that bring Snapchat's brand to life and drive ad adoption
• Work cross-functionally with Sales, Product, Partnerships, Marketing, and Executive teams to align on strategic goals
• Develop and execute comprehensive project timelines, trackers, and budgets for events
• Manage relationships with venues, vendors, and partners to ensure seamless execution
• Oversee event production including venue selection, invitations, registration, collateral, gifting, and on-site management
• Ensure all experiences reinforce Snap's values of real friendship, authentic expression, and playful irreverence
• Leverage camera technology and AR innovations like Lens Studio to surprise and delight SMB clients
• Analyze event outcomes to optimize future programming and generate revenue
• Adapt quickly to fast-moving priorities in a creative, innovative culture

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of proven experience successfully managing and producing global events
• Ability to travel at least 30% of the time
• Strong experience in event logistics, budgeting, and vendor management
• Proficiency with Google applications, Apple applications, and Microsoft Office Suite
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience in B2B client event programming for SMBs

Preferred Qualifications

• Understanding of or experience in the ad tech space
• Understanding of or experience in the art, museum, and culture space
• Fluency in industry trends related to AR and immersive experiences
• Prior work with camera technology or AR platforms like Snapchat Lenses
• Experience collaborating with sales and marketing teams in tech companies

Knowledge, Skills & Abilities

• Strong communication skills
• Proactive project ownership
• Excellent negotiation and contract management
• Strong analytical skills
• Ability to adapt quickly in fast-moving environments
• Entrepreneurial spirit
• Can-do attitude with no task too big or small
• Meticulous attention to creative and design details
• Strong work ethic and multitasking under deadlines
• Passion for Snapchat brand and AR innovation
• Experience with event production tools and software
• Cross-functional collaboration
• Budgeting and financial tracking
• Vendor and relationship management
• Immersive experience design with camera tech

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• "Default Together" policy fostering dynamic in-office collaboration 4+ days per week
• Opportunities to share in Snap’s long-term success
• Support for disabilities or special needs with accommodations
• Inclusive culture celebrating diverse backgrounds and voices

Compensation

$118,000-$176,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.