Lead, SMC Growth Strategy

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—represent the most exciting ways to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. We're seeking a Lead, SMC Growth Strategy in our Sales department to design, launch, and scale high-impact business development programs that acquire and grow medium-sized advertisers globally. You'll build scalable, repeatable initiatives to expand Snap’s customer base, ensuring new advertisers ramp successfully and thrive on our innovative, creative platform fueled by AR lenses and ephemeral storytelling. In this role, you'll identify growth opportunities from customer insights, Snapchat product data, and AR market trends, translating them into global GTM plays like partnerships, events, campaigns, and in-product experiences. Partnering with BD, Marketing, Product, and external collaborators, you'll own program roadmaps, KPIs, and experimentation to drive new advertiser activations, early revenue growth, and retention. Lead cross-functional efforts with Data Science, Operations, and Insights to optimize performance, while communicating strategies and results to executives in Snap's fast-paced, creative culture. The ideal candidate thrives in ambiguity, excels at structured problem-solving, and brings passion for Snap’s mission of camera-driven innovation. With a proven track record in growth and BD across channels, you'll help medium-sized advertisers unlock Snapchat's AR potential to create engaging, authentic campaigns. Join us to shape the future of advertising in a diverse, collaborative environment where 'Default Together' means 4+ days in office to build culture and innovate faster. Snap is an equal opportunity employer committed to diversity, with comprehensive benefits including equity, medical coverage, parental leave, and mental health support.

What You'll Do

• Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers globally, while supporting retention and revenue growth for new accounts
• Identify new growth opportunities using customer insights, product data, and market trends in Snapchat's AR and camera ecosystem
• Translate insights into scalable acquisition and retention programs that leverage Snap's creative, visual storytelling platform
• Partner with BD, Marketing, Product, and external partners to design and roll out global GTM plays including campaigns, partnerships, events, and in-product AR experiences
• Develop and own program roadmaps and KPIs for new advertiser acquisition and retentive growth, ensuring accountability and performance tracking
• Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach
• Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance and maximize advertiser success on Snapchat
• Communicate strategies, results, and recommendations clearly to executives and key stakeholders
• Align teams to accelerate growth of medium-sized advertisers engaging with Snap's Lens Studio and Spectacles innovations
• Foster advertiser adoption of Snapchat's camera-first features to enhance creative campaigns and user engagement

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing
• Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs
• Experience designing and scaling programs across multiple geographies
• Strong analytical and data-driven decision-making skills
• Excellent communication and presentation abilities
• Strong cross-functional leadership with the ability to influence across teams
• Comfort with ambiguity, ability to experiment, iterate, and adapt at pace

Preferred Qualifications

• Master’s degree, MBA, or degree in engineering, mathematics, or economics
• Experience launching and scaling customer acquisition and retention programs with measurable impact
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers
• Passion for structured problem solving, hypothesis testing, and growth strategy
• Enthusiasm for Snap’s mission, creativity, and innovation in camera technology and AR

Knowledge, Skills & Abilities

• Customer acquisition and retention strategy
• Business development and partnerships
• Data analysis and insights
• Program design and scaling
• Cross-geography GTM execution
• Analytical decision-making
• Executive communication and presentation
• Cross-functional leadership
• Experimentation and A/B testing
• Hypothesis-driven problem solving
• Digital advertising knowledge
• SMB/medium advertiser experience
• AR and camera technology familiarity
• Creative storytelling for visual platforms
• Agile adaptation in ambiguous environments
• KPI development and tracking
• Stakeholder influence without authority
• Market trend analysis

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $173,000-$259,000; Zone B: $164,000-$246,000; Zone C: $147,000-$220,000)
• "Default Together" policy with 4+ days in office for dynamic collaboration
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds to drive innovation in AR and camera technology

Compensation

$173,000-$259,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.