Lead, SMC Marketing

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together. Snapchat, our flagship visual messaging app, enhances relationships with friends, family, and the world; Lens Studio powers augmented reality across Snapchat and beyond; and Spectacles bring AR innovation to life. Join our global Small and Medium Customers (SMC) organization as a Lead, SMC Marketing in the Sales department, where you'll craft compelling marketing content to fuel advertiser growth amid Snap's creative, AR-driven culture. In this pivotal role, you'll develop and execute global messaging and creative strategies for sales enablement materials, on-platform notifications, emails, and Snap's web properties. Drawing on business KPIs, industry trends, and customer insights, you'll own customer-centric content strategies that supercharge SMC's revenue programs. Collaborate closely with Ads Growth, Product Marketing, Data Science, and internal teams of designers, web developers, and copywriters to ideate, test, and optimize campaigns that boost engagement and conversions. Leverage Snap's camera and AR innovations to create educational content that resonates with small and medium businesses, positioning Snapchat as the ultimate platform for visual storytelling and immersive advertising. The ideal candidate is a data-driven marketer with hands-on experience in sales enablement, thriving in Snap's fast-paced, creative environment. You'll lead cross-functional experiments to refine content for audience segments, stay ahead of digital trends, and continuously elevate materials that drive measurable results. Comfortable with ambiguity, you'll multitask across priorities while fostering collaboration in our 'Default Together' culture, working 4+ days per week in-office to spark innovation. Base salary ranges from $121,000-$214,000 annually (depending on zone), plus equity. Snap is an equal opportunity employer committed to diversity.

What You'll Do

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights
• Own and develop customer-centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material
• Optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development, and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal- and external-facing sales enablement content
• Build compelling marketing content to drive advertiser growth, including sales enablement materials, on-platform notifications, email, and Snap’s web properties
• Build global marketing and creative strategy while aligning with cross-functional teams like Ads Growth, Product Marketing, and Data Science

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in building and creating marketing content
• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Experience leading internal creative design and web development teams
• High comfort with data-driven decision making and ability to translate data into actionable content recommendations
• Self-starter with strong collaboration skills and ability to multitask
• Ability to adapt to changing priorities and comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry

Preferred Qualifications

• Direct experience with hands-on sales enablement content creation
• Experience with tools like Google Analytics and Figma
• Passion for change, Snapchat, and creativity

Knowledge, Skills & Abilities

• Data-driven marketing
• Sales enablement content creation
• Global audience targeting
• Creative strategy development
• Customer insights analysis
• Team leadership (design, web dev, copywriting)
• Content ideation and innovation
• A/B testing and optimization
• Industry trend forecasting
• Cross-functional collaboration
• Multitasking and prioritization
• Ambiguity navigation
• Digital advertising knowledge
• Google Analytics proficiency
• Figma experience
• Results-oriented mindset
• Business KPI alignment
• Educational content creation for SMBs

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Equity in the form of RSUs
• Dynamic collaboration in a 'Default Together' office environment (4+ days per week)
• Opportunities to work on innovative camera technology and AR products
• Support for diverse backgrounds and inclusive culture

Compensation

$142,000-$214,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.