Lead, SMC Marketing

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an AR platform; and Spectacles, our AR glasses. Join our global Small and Medium Customers (SMC) organization as Lead, SMC Marketing in the Sales department. In this role, you'll build compelling marketing content to drive advertiser growth, including sales enablement materials, on-platform notifications, emails, and Snap’s web properties, all infused with Snap's innovative AR and camera-first creative culture. You'll develop global marketing and creative strategies aligned with cross-functional teams like Ads Growth, Product Marketing, and Data Science, while leading an internal team of designers, web developers, and copywriters to craft impactful, measurable campaigns. As a data-driven marketer, you'll own customer-centric content strategies supporting SMC’s revenue programs, ideate initiatives to boost engagement and conversions, and leverage insights from Revenue and Data Science teams to test and optimize content for key audience segments and journeys. Stay ahead of trends to innovate educational content that highlights Snap's AR capabilities for small and medium businesses. The ideal candidate brings proven experience strategizing and creating sales enablement materials, with a passion for Snapchat's creative ecosystem. We're seeking a self-starter who thrives in ambiguity, uplevels content while hitting business goals, and collaborates seamlessly in our "Default Together" culture, working in-office 4+ days per week. Snap is proud to be an equal opportunity employer committed to diversity, innovation, and building products that redefine communication through camera technology and AR.

What You'll Do

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights
• Own and develop customer-centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material
• Optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising, leveraging Snap's AR and camera technologies
• Lead content creation with design, web development, and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal- and external-facing sales enablement content
• Collaborate closely with cross-functional teams including Ads Growth, Product Marketing, and Data Science
• Build compelling marketing content including sales enablement materials, on-platform notifications, email, and Snap’s web properties
• Align global marketing and creative strategy with Snap's mission to empower expression through camera and AR innovation

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content
• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Experience leading internal creative design and web development teams
• High comfort with data-driven decision making
• Self-starter with strong collaboration skills and ability to multitask
• Ability to adapt to changing priorities and comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry

Preferred Qualifications

• Direct experience with hands-on sales enablement content creation
• Experience with tools like Google Analytics and Figma
• Passion for Snapchat, AR innovation, camera technology, and creativity

Knowledge, Skills & Abilities

• Data-driven decision making
• Translating data into actionable content recommendations
• Developing global marketing strategies
• Creating sales enablement materials
• Customer insights analysis
• Content ideation and optimization
• Leading cross-functional teams
• Collaboration with designers, web developers, and copywriters
• Understanding of SMB advertising needs
• Industry trend forecasting
• A/B testing and experimentation
• Google Analytics proficiency
• Figma or similar design tool experience
• Multitasking in ambiguous environments
• Self-starter mindset
• Strong communication and collaboration skills
• Adaptability to changing priorities
• Passion for media and digital advertising

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Equity in the form of RSUs
• "Default Together" policy fostering dynamic in-person collaboration 4+ days per week
• Opportunities to work on innovative AR and camera technologies
• Support for diverse backgrounds to drive creative culture

Compensation

$142,000-$214,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.