Lead, SMC Marketing

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes AR and visual storytelling are revolutionizing how people live, connect, and express themselves in the moment. Our products—Snapchat, Lens Studio, and Spectacles—empower creators and advertisers to harness cutting-edge AR innovations for immersive experiences. Join our global Small and Medium Customers (SMC) organization as Lead, SMC Marketing in the Sales department, where you'll spearhead multi-channel event strategies to acquire new advertisers excited about Snap's creative ecosystem. This role demands a data-driven visionary who transforms high-impact virtual and in-person events into powerful levers for awareness, engagement, and conversion, all while embodying Snap's playful, innovative culture. You'll craft end-to-end marketing strategies tailored to SMC audiences, spotlighting Snap's AR capabilities at industry conferences and owned events. Collaborating with Business Development, Sales, Communications, and Global Brand Experience, you'll bring these activations to life—driving leads, fostering partnerships, and measuring success through attendance, sales pipeline, and revenue impact. From briefing content teams on narratives that capture Snapchat's fun essence to negotiating contracts and traveling globally to oversee executions, you'll thrive in ambiguity, aligning every detail with Snap's mission to advance human progress through camera technology. The ideal candidate is a self-starting collaborator with 8+ years in event-focused marketing, a knack for digital advertising trends, and passion for AR's potential in advertiser growth. Comfortable with budgets, metrics, and cross-functional hustle, you'll innovate relentlessly in our 'Default Together' environment (4+ days/week in office). Snap Inc is an equal opportunity employer committed to diversity, offering competitive pay (Zone A: $142,000-$214,000 base + RSUs), comprehensive benefits, and a culture where bold ideas snap into reality.

What You'll Do

• Develop end-to-end marketing strategy for SMC audiences, driving new advertiser acquisition through high-impact events tied to Snap's camera and AR innovations
• Identify and execute plans for SMC’s presence at key industry conferences and events aligned with business development and growth goals
• Lead cross-functional partners such as sales and internal communications to execute owned and operated in-person and virtual events and webinars
• Collaborate closely with Global Brand Experience to produce events focused on business results, emphasizing Snapchat's creative expression and AR experiences
• Partner with internal communications to determine event amplification strategies that highlight Snap's mission to empower real-time communication
• Brief and guide content marketing to produce compelling event narratives aligned with business goals, audience segments, and Snap's fun, innovative culture
• Monitor and report on key event metrics, including attendance, sales activity, revenue, and AR engagement, to optimize overall event strategy
• Own project management and contract negotiations related to industry events
• Travel often domestically and internationally to oversee events and foster advertiser relationships
• Stay ahead of industry trends in AR, camera tech, and digital advertising to innovate on events marketing

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years experience in marketing with a focus on events
• Proven track record in developing marketing strategy for multichannel event programming to meet well-defined business goals
• Experience working within defined marketing budgets and resources
• Experience or familiarity in working with the media or digital advertising industry
• This role will require domestic and international travel

Preferred Qualifications

• Experience leading internal content, creative design, and web development teams
• Strong understanding of AR and camera technology trends in advertising
• Background in tech companies driving advertiser acquisition through innovative events
• Proven success in virtual and in-person events for Snapchat or similar platforms
• Familiarity with Snap's creative culture and AR innovations like Lens Studio

Knowledge, Skills & Abilities

• Data-driven marketing strategy development
• Multichannel event programming expertise
• Alignment of events with business objectives and audience segments
• Exceptional project management in fast-paced environments
• Stakeholder collaboration across sales, communications, and brand teams
• Lead generation and conversion from event engagement to revenue
• Content marketing and narrative creation guidance
• Budget management and resource optimization
• Metrics analysis and reporting (attendance, sales, revenue)
• Contract negotiation and vendor management
• Adaptability to ambiguity and changing priorities
• Self-starter with multitasking abilities
• Industry trend foresight in media and digital advertising
• Familiarity with AR, camera tech, and Snapchat ecosystem
• Strong communication for cross-functional alignment
• Travel readiness (domestic and international)

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Office collaboration under 'Default Together' policy (4+ days/week in office)
• Opportunities to share in Snap’s long-term success
• Support for disabilities or special needs with accommodations
• Inclusive environment celebrating diverse backgrounds and voices

Compensation

$142,000-$214,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.