Lead, SMC Revenue Growth

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, our AR glasses. We are seeking a Lead, SMC Revenue Growth to join our global Small and Medium Customers (SMC) organization in the Sales department. This role will lead and launch high-growth full-funnel initiatives for brand and direct-response advertisers, driving retentive growth for Snap’s global SMC audience in priority business and product segments. As the single-threaded owner, you will quarterback the SMC organization’s strategy, own product and revenue goals, and ensure SMCs succeed by leveraging Snap’s innovative camera technology and AR capabilities to power their business growth. In this role, you will evolve segment-specific visions and solutions, iterate and scale ad product adoption across Snapchat’s ecosystem, and influence cross-functional strategies from ideation to attainment. Drawing on your experience in revenue targets and go-to-market launches, you will develop scalable playbooks via a test-and-iterate framework, supported by Marketing, Operations, Product, Engineering, Advertiser Support, and Data Analytics teams. You will define KPIs, analyze market insights, present to leadership, and build roadmaps with product teams to enhance SMC retention and revenue, all while fostering Snap’s creative culture of innovation in visual storytelling and AR experiences. The ideal candidate thrives in Snap’s dynamic environment, with a passion for data-driven growth, problem-solving at scale, and influencing global teams. You bring proven expertise in advertising or consumer tech, excelling at simplifying complexity, resolving trade-offs, and shifting team behaviors to deliver results. Join us to shape the future of how SMCs connect with audiences through Snap’s camera-first, AR-powered platform, in a diverse, collaborative culture that values bold ideas and real-time impact.

What You'll Do

• Serve as the single-threaded owner for retentive revenue growth from key product and business segments globally
• Evolve segment-specific vision, solutions, and service-levels to drive relevant outcomes for Small and Medium Customers (SMCs)
• Iterate and scale solutions to drive adoption across Snap’s portfolio of ad products, including Snapchat, Lens Studio, and Spectacles
• Influence strategy from ideation to goal attainment to power business growth for SMCs leveraging Snap’s camera and AR innovations
• Own performance measurement criteria and KPIs to track business growth goals
• Present results, recommendations, and influence decisions and priorities with senior leadership
• Build relationships, strategy, and roadmaps with product and engineering teams to support SMC revenue and retention
• Drive communication and influence global cross-functional teams including sales, marketing, operations, data science, and product
• Develop, deploy, and scale high-growth full-funnel initiatives for brand and direct-response advertisers
• Quarterback SMC organization’s overall strategy in priority business and product segments
• Analyze customer and market insights to ensure SMCs succeed in powering their business growth on Snap

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product, sales, corporate strategy, services, data analytics, marketing, or product/growth areas
• Proven track record owning revenue targets and leading go-to-market initiatives
• Experience driving product-led growth, preferably in the advertising industry
• Experience running multi-geography, complex projects
• Proficiency in data-driven decision making and performance measurement
• Ability to influence cross-functional teams and senior leadership

Preferred Qualifications

• Experience launching new products into SMC or high-growth consumer areas
• Familiarity with the media or digital advertising industry
• Expertise in AR, camera technology, or visual messaging platforms
• Proven success in scaling retentive revenue growth initiatives globally
• Experience simplifying complex problems and resolving trade-offs

Knowledge, Skills & Abilities

• Data-driven decision making
• Revenue growth strategy development
• Cross-functional team leadership
• Go-to-market roadmap ownership
• Product-led growth expertise
• KPI definition and tracking
• Stakeholder influence and communication
• Analytical problem-solving
• Presentation to senior executives
• AR and digital advertising knowledge
• Multi-geography project management
• Scalable playbook creation
• Trade-off resolution
• Customer segment strategy
• Iterative testing frameworks

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $173,000-$259,000; Zone B: $164,000-$246,000; Zone C: $147,000-$220,000)
• "Default Together" policy with dynamic in-office collaboration 4+ days per week
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds fostering innovative products

Compensation

$173,000-$259,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.