Manager, Global Brand Experience

Location: Los Angeles, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the lens presents the greatest opportunity to improve how people live and communicate. We empower authentic expression, real-time moments, global learning, and fun through Snapchat, Lens Studio, and Spectacles. The Global Brand Experience (GBX) team brings Snap’s innovative AR and camera-first brands to life, embodying our values of real friendship, free expression, human-centered design, and playful irreverence. Globally, we craft in-person and virtual experiences for employees, partners, and communities, educating them on Snap’s ecosystem while sparking emotional connections. Join us as Manager, Global Brand Experience in Sales, where you’ll autonomously own large-scale projects that surprise and delight, driving strategic impact through creative, AR-powered activations. In this role, you’ll lead the conception, planning, and execution of Snap’s signature events, industry presence, and global campaigns, leveraging deep knowledge of Snapchat’s products and AR innovations like Lens Studio to create immersive, camera-centric experiences. You’ll navigate complexity by coordinating cross-functional teams—spanning Product, Marketing, Comms, and Executives—across time zones, while managing budgets, vendors, and direct reports. Thinking outside the box, you’ll operationalize bold ideas that reinforce Snap’s creative culture, generate revenue, and align with launches like new Spectacles features or AR campaigns. We seek extraordinary talent who learn fast, embrace risks, and thrive in our dynamic environment. With 10+ years in event planning and experiential marketing, you’ll bring AR expertise, negotiation prowess, and a passion for Snap to influence stakeholders and deliver flawless results. Snap’s “Default Together” policy fosters in-person collaboration 4+ days weekly, accelerating our culture. We’re committed to diversity, equity, and inclusion, offering competitive pay (Zone A: $157,000-$235,000 base + RSUs), comprehensive benefits, and a community that has your back.

What You'll Do

• Lead ideation, conceptualization, and end-to-end execution of Snap’s signature brand experiences, industry events, and global activations that embody Snap’s camera technology and AR innovation
• Develop deep expertise in Snapchat products, Lens Studio, Spectacles, and the broader AR ecosystem to create emotionally resonant experiences
• Coordinate and operationalize complex, large-scale projects across global regions, ensuring alignment with Snap’s creative culture
• Manage comprehensive project timelines, budgets, and resources for all GBX initiatives
• Collaborate cross-functionally with Product, Marketing, Comms, Talent Partnerships, Labs, and Executive teams to drive strategic goals and revenue
• Lead meetings, set priorities, and ensure deadlines are met for new product launches, campaigns, and events
• Partner with external vendors and agencies, handling negotiations, contracts, and performance to deliver high-impact experiences
• Contribute to GBX team strategy by identifying opportunities that surprise and delight communities with Snap’s playful, irreverent brand
• Think creatively to bring Snapchat’s real friendship, authentic expression, and human-centered design to life through immersive AR and camera-centric activations
• Oversee direct reports, fostering a team environment that takes big risks and learns quickly

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 10+ years of high-performance work experience, including experience with event planning
• Proven track record in managing large-scale experiential marketing activations
• Experience leading cross-functional teams across global time zones
• Demonstrated ability to manage budgets and timelines for complex projects
• Strong understanding of AR technologies and experiential trends
• Experience in vendor management, negotiation, and contract oversight

Preferred Qualifications

• Experience in the creative, tech, or media industries
• Experience managing company-wide global initiatives
• A passion for Snapchat, AR innovation, and camera-first storytelling
• Background in tech events or brand activations for innovative products
• Familiarity with Lens Studio and Snapchat ecosystem

Knowledge, Skills & Abilities

• Strong work ethic and multitasking under tight deadlines
• Excellent written and verbal communication skills
• Superior interpersonal skills for internal and external stakeholders
• Ability to thrive in ambiguous, complex project environments
• Deep knowledge of AR landscape, including Lens Studio, WebAR, and trends
• Proficiency in Google Workspace, Apple apps, and Microsoft Office Suite
• Analytical and creative mindset for innovative activations
• Exceptional organizational and detail-oriented skills
• Advanced negotiation and contract management expertise
• Autonomous project leadership with minimal guidance
• Collaborative team player across functions and time zones
• Passion for experiential marketing in tech and camera innovation
• Strategic thinking to align experiences with business goals
• Budget management and financial acumen
• Influence and stakeholder management at all organizational levels

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• 401(k) matching and financial wellness resources
• Flexible paid time off and wellness stipends
• Onsite perks including meals, fitness facilities, and social events
• Professional development opportunities and learning stipends
• “Default Together” policy with 4+ days in office for dynamic collaboration

Compensation

$157,000-$235,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.