Manager, Marketing Science - Entertainment, FinServ, & Telco

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We empower people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. The Ads Product team drives creativity, research, insights, and operational excellence to innovate Snap's advertising platform, delivering value to customers via AR-powered experiences. We're seeking a Manager, Marketing Science - Entertainment, FinServ, & Telco to lead our measurement team, shaping strategies that harness Snap's camera-first innovation for advertiser success in these dynamic verticals. In this role, you'll set measurement strategies aligned with Snap's creative culture and business goals, leading a team of 5+ professionals while consulting top advertisers on brand and performance outcomes. You'll drive thought leadership through white papers and conferences, partner cross-functionally to advance MMM and MTA in AR contexts, and oversee benchmarks that scale insights globally. Your work will directly influence Snap's product roadmap, ensuring measurement excellence powers advertising on Snapchat's visual messaging and Lens Studio creations. You'll thrive at Snap with strong people leadership, advanced analytics skills, and the ability to translate complex data into actionable strategies for C-level stakeholders. Join our collaborative, innovative environment where diverse voices build the future of AR advertising. Snap practices a 'default together' policy, expecting 4+ days per week in office to accelerate our culture and serve partners better. We are an equal opportunity employer committed to diversity, with comprehensive benefits including medical coverage, parental leave, mental health support, and equity in our success.

What You'll Do

• Set and influence the measurement strategy for Entertainment, FinServ, and Telco verticals, ensuring alignment with Snap's business priorities, industry best practices, and evolving advertiser needs in AR-driven advertising
• Lead a team of 5+ Marketing Science professionals, providing coaching, mentorship, and direction while cultivating measurement fluency across Sales and cross-functional partners
• Act as the primary consultant and strategic partner for senior executives at top advertisers, focusing on improving performance across brand and direct response outcomes on Snapchat's camera-first platform
• Drive industry thought leadership by developing white papers, presenting at conferences, and shaping external narratives on measurement, ads efficacy, and app-specific analytics for AR experiences
• Partner with Product, Product Marketing, and Sales leadership to influence the roadmap and adoption of measurement solutions, especially in app-based measurement including MMM and MTA frameworks
• Oversee meta-analyses, performance benchmarking, and playbook development that scale learnings across markets and advertisers in Snap's creative ecosystem
• Ensure operational excellence in measurement practices, including the adoption of both first- and third-party solutions, and identification of baseline practices across different measurement outcomes
• Contribute to quarterly business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics tied to Snapchat's Lens Studio and Spectacles
• Balance strategic leadership with hands-on problem solving, allocating time across people management, client strategy, and individual contributor-level initiatives
• Influence Snap's advertising platform evolution by leveraging insights from camera technology and AR innovations to drive advertiser success

Minimum Qualifications

• Bachelor’s degree in a quantitative or business field (e.g., Economics, Math, Engineering, Operations Research, or related)
• 10+ years of advanced analytics and measurement experience within technology companies, media agencies, consulting firms, advertisers, or research organizations
• Direct experience in ads measurement, whether on the client, platform, or partner side
• Prior experience managing teams of analysts or data scientists
• Deep expertise in the digital advertising and measurement ecosystem, particularly in web and offline measurement, including MTA, MMM, and incrementality
• Strong understanding of applied statistics, causal inference, time series modeling, and data-mining techniques
• Advanced skills in SQL, dashboarding, and data visualization tools

Preferred Qualifications

• Advanced degree (e.g., MBA, Economics, Engineering, or related field)
• Prior management experience at companies such as Meta, or demonstrated track record of progression in analytics/measurement leadership roles
• Proven record of industry influence (conference presentations, published white papers, or committee participation)
• Extensive experience with top advertisers in Entertainment, FinServ, and Telco verticals across both Brand and DR measurement
• Strong client relationship skills, with the ability to influence C-level executives and cross-functional stakeholders

Knowledge, Skills & Abilities

• Deep expertise in digital advertising measurement (MTA, MMM, incrementality)
• SQL proficiency
• Dashboarding and data visualization (e.g., Tableau, Looker)
• Applied statistics and causal inference
• Time series modeling
• Data-mining techniques
• People leadership and team management
• Strategic consulting for executives
• Thought leadership (white papers, conferences)
• Cross-functional partnership (Product, Sales, Marketing)
• Excellent communication for complex concepts
• Client relationship management
• Hands-on problem solving
• Industry knowledge in Entertainment, FinServ, Telco
• AR and app-based analytics
• Operational excellence in measurement

Our Benefits

• Paid maternity & paternity leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Dynamic collaboration in a 'default together' office environment (4+ days per week)
• Opportunities to innovate in AR and camera technology within a creative culture
• Team of diverse backgrounds fostering innovative products
• Accommodations for disabilities or special needs

Compensation

$209,000-$313,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.