Marketing Scientist (DR/Performance)

Location: London, United Kingdom

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes AR and visual storytelling are the future of human connection. Our products—Snapchat, Lens Studio, and Spectacles—empower people to live in the moment, express themselves creatively, and engage with the world through innovative augmented reality. The Revenue Product team drives advertiser success on our platform by blending product management, marketing science, and solutions engineering to deliver measurable growth. We're seeking a Marketing Scientist (DR/Performance focus) to join our Measurement Team and fuel performance marketing innovation in this dynamic, creative environment. In this role, you'll lead performance improvements for key advertisers using advanced causal analytics, experimental design, and prototyping tailored to Snap's AR-powered ads. You'll craft learning agendas and measurement roadmaps for DR-focused clients, partnering with Product and R&D to scale insights that highlight Snapchat's unique camera technology advantages. By developing custom meta-analyses and advocating for measurement best practices, you'll help advertisers unlock the full potential of our platform to drive conversions and business growth. You'll thrive at Snap if you bring expertise in econometric modeling, lift testing, and stats, combined with a passion for creative tech. Collaborate cross-functionally to prototype solutions that integrate Lens Studio AR into performance campaigns, presenting actionable insights to stakeholders. Join our diverse, innovative culture where 'Default Together' collaboration 4+ days a week accelerates our mission to redefine advertising through camera-first experiences. Snap is an equal opportunity employer committed to diversity, with comprehensive benefits including medical coverage, parental leave, and equity in our success.

What You'll Do

• Be the primary driver of performance improvement across advertisers through learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key DR/Performance-focused clients in support of their media objectives and long-term partnership growth
• Develop a strategy, prioritization, and roadmap for ads measurement and insights products for your industry or verticals
• Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team
• Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand marketing strategy impacts across digital platforms
• Build measurement capability and advocacy across your verticals and with cross-functional partners
• Access, analyze, interpret, and communicate ads performance insights using standard data science tooling
• Structure and conduct analyses to generate insights and recommendations for advertiser performance on Snap's AR-powered advertising platform
• Collaborate with teams to enhance ad efficacy leveraging Snapchat's camera technology and Lens Studio innovations
• Present insights and recommendations to senior stakeholders to drive measurable growth in Snap's creative advertising ecosystem

Minimum Qualifications

• Bachelor’s degree in a quantitative or business field or equivalent years of experience
• 3+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with ads measurement
• Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals in the ads efficacy and measurement ecosystem
• Subject matter expertise in at least one of: causal inference modeling, econometric modeling, conversion lift testing, geo-lift testing, or sales lift analysis
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques

Preferred Qualifications

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top performance advertisers
• Experience with ads measurement for one or more of the following verticals: ecommerce, retail, technology, telecoms
• Experience building and influencing client or partner relationships

Knowledge, Skills & Abilities

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication with senior stakeholders
• Understanding of Snapchat and the digital advertising ecosystem
• Proficiency in SQL, R, SAS or similar analytical tools
• Expertise in causal inference modeling, econometric modeling, or lift testing
• Knowledge of applied statistics: sampling, causal modeling, time series, data-mining
• Ability to interpret and communicate ads performance insights
• Creative application of measurement solutions to improve advertiser performance
• Strong understanding of vertical-specific needs (e.g., ecommerce, retail)
• Collaboration with Product, R&D, and Data Science teams
• Experimental design and prototyping for ads efficacy
• Building advocacy and capability across partners
• Strategic roadmap development for measurement products
• Meta-analysis and multi-study research leadership
• Comfort presenting to executives on performance improvements

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Support for disabilities or special needs requiring accommodation
• "Default Together" policy fostering dynamic in-person collaboration 4+ days per week
• Opportunities to contribute to a diverse team building innovative camera and AR products
• Focus on work-life balance with benefits tailored to employee needs

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.