Marketing Scientist (MMM/Brand Measurement)

Location: London, United Kingdom

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes the camera and AR present the greatest opportunity to improve the way people live and communicate. We empower people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. The Revenue Product team drives innovation in our advertising platform, combining Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering to deliver measurable growth for advertisers. We're seeking a Marketing Scientist (MMM/Brand Measurement) to join our Measurement Team and shape the future of AR-powered advertising efficacy. In this role, you'll drive performance improvements for advertisers using advanced learning-agenda strategies, experimental design, causal analytics, and prototyping tailored to Snapchat's creative ecosystem. You'll lead measurement and research plans for key Brand and Full Funnel clients, develop roadmaps for ads insights products in your verticals, and partner with Data Science on multi-study meta-analyses to benchmark marketing strategies across platforms. By building measurement advocacy across teams, you'll unlock the full potential of Snap's camera-first innovations, helping brands connect authentically with our global community through AR Lenses and immersive experiences. You'll thrive at Snap if you bring expertise in econometric modeling, brand lift, or sales lift studies, paired with proficiency in SQL, R, and causal techniques. Our creative culture values bold ideas, diverse perspectives, and in-person collaboration (4+ days/week under our 'Default Together' policy). Join us to analyze AR ad performance, influence advertiser success, and contribute to human progress through technology that sparks joy and connection. Snap is an equal opportunity employer committed to diversity, inclusion, and accommodations for disabilities.

What You'll Do

• Be the primary driver of performance improvement across advertisers through learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key Brand and Full Funnel clients to support their media objectives and long-term partnership growth
• Develop a strategy, prioritization, and roadmap for ads measurement and insights products for your industry or verticals
• Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to evaluate marketing strategies across digital platforms
• Build measurement capability and advocacy across your verticals and with cross-functional partners
• Structure and conduct analyses to generate actionable insights and recommendations
• Present insights and recommendations clearly and concisely to senior stakeholders
• Apply creative measurement solutions tailored to vertical needs to enhance advertiser performance on Snap
• Collaborate with the Revenue Product team to innovate ad solutions leveraging Snapchat's camera and AR technologies
• Contribute to Snap's creative culture by fostering data-driven storytelling around AR-powered advertising efficacy

Minimum Qualifications

• Bachelor’s degree in a quantitative or business field or equivalent years of experience
• 3+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with ads measurement
• Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals in the ads efficacy and measurement ecosystem
• Strong understanding of Snapchat and the digital advertising and measurement ecosystem
• Ability to access, analyze, interpret, and communicate ads performance insights using standard data science tooling

Preferred Qualifications

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top brand and full funnel advertisers
• Experience with ads measurement for one or more of the following verticals: CPG, technology, entertainment, travel, government and services
• Experience building and influencing client or partner relationships
• Subject matter expertise in econometric modeling, offline sales lift, or brand lift

Knowledge, Skills & Abilities

• Ability to structure and conduct analyses for insights and recommendations
• Clear and concise communication with senior stakeholders
• Understanding of measurement concepts and statistical fundamentals in ads efficacy
• Subject matter expertise in econometric modeling, offline sales lift, or brand lift
• Knowledge of applied statistics: sampling, causal modeling, time series analysis, data-mining
• Proficiency with SQL, R, SAS or similar analytical tools
• Access, analyze, interpret, and communicate ads performance insights
• Understanding of vertical-specific needs in advertising
• Creative application of measurement solutions for advertiser performance
• Strong grasp of Snapchat's ecosystem and digital advertising
• Experience with experimental design and causal analytics
• Cross-functional collaboration and advocacy building
• Data-driven storytelling in a creative, AR-focused environment
• Partner relationship management
• Roadmap development and prioritization

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that share in Snap’s long-term success
• Dynamic collaboration in a 'default together' office environment (4+ days per week)
• Opportunities to work with cutting-edge camera and AR technologies
• Inclusive culture celebrating diverse backgrounds and voices
• Support for disabilities or special needs with accommodations

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.