Principal Copywriter

Location: Los Angeles, Canada | New York, United States

Department: Marketing

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—represent the greatest opportunity to improve how people live and communicate. We empower expression, living in the moment, global learning, and fun through Snapchat, Lens Studio, and Spectacles AR glasses. Join the Brand Maker Studio team, a vibrant collective of artists, makers, writers, and designers prioritizing craft, drive, and bold ideas. As Principal Copywriter in Marketing, you'll craft best-in-class materials celebrating Snap's cutting-edge products, features, and developments for global audiences, inspiring our engaged community with every project. In this leadership role, you'll generate conceptual ideas across mediums—from epic brand campaigns and immersive experiences to launches of revolutionary AR features and Spectacles innovations. Drawing on strategic insights and consumer behaviors, you'll craft copy that vividly captures Snap's vision, own project execution from concept to delivery, and elevate creative quality. Lead high-priority initiatives, collaborating with diverse internal teams and external partners to produce innovative campaigns that resonate across markets and disciplines. Thrive in Snap's fast-paced, matrixed environment by navigating complexities, staying ahead of cultural trends, competitive landscapes, and emerging tech like Generative AI. Help define our creative culture within Brand Maker Studio, fostering a 'create, publish, learn' ethos that keeps Snap at the forefront of AR and camera innovation. With 12+ years of copywriting experience and 5+ in leadership, your portfolio of high-impact tech campaigns will drive our mission forward.

What You'll Do

• Generate and develop conceptual ideas across all mediums for brand campaigns, branded experiences, new product launches, features, and company developments
• Identify opportunities based on strategic insights and deep understanding of consumer behaviors in camera technology and AR innovation
• Craft compelling copy solutions that efficiently represent Snap's latest Snapchat features, Lens Studio creations, Spectacles AR glasses, and company milestones
• Own the craft, execution, and quality elevation of a wide range of copywriting projects
• Lead high-priority projects from concept through production and delivery
• Collaborate with and guide diverse internal and external partners to create best-in-class advertising and marketing campaigns
• Proactively navigate Snap's complex cross-functional marketing organization
• Stay ahead of competitive landscapes, new technologies, and cultural trends to keep Snap's work innovative
• Help grow, develop, and define the Brand Maker Studio team's creative culture
• Experiment with best practices to enhance audience discovery and engagement on Snapchat's global platform

Minimum Qualifications

• 12+ years of hands-on experience as a creative with demonstrable work as a copywriter (in-house, freelance, or agency)
• 5+ years in a creative leadership role
• Strong portfolio showcasing diverse successful campaigns and innovative, high-impact projects
• Experience in B2B and growth marketing within tech and social media
• Experience thriving in matrixed organizations
• Deep understanding of popular culture, internet trends, and consumer behaviors
• Exceptional written and verbal communication skills

Preferred Qualifications

• Proficiency in Generative AI and industry-standard creative tools
• Creative agency or brand marketing experience
• Personal history as a Snapchat user
• Familiarity with Adobe Creative Suite
• Experience with AR or camera technology marketing

Knowledge, Skills & Abilities

• Deep knowledge of popular and internet culture, behaviors, and trends
• Expertise in culture impacting marketing across key channels
• Strong ability to influence and collaborate cross-functionally
• Skill in building honest, direct relationships with colleagues and partners
• Constructive debate and challenging questioning abilities
• Solid initiative, attention to detail, and follow-through
• Exceptional written and verbal communication at all levels
• Willingness to experiment with audience discovery and engagement tools
• Multitasking across multiple projects with diligent detail orientation
• Managing ambiguity in fast-paced environments with quick, high-quality decisions
• "Create, publish, learn" mindset
• Understanding of AR, camera tech, and Snapchat ecosystem
• Navigating matrixed organizations effectively

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• "Default Together" policy fostering dynamic in-office collaboration 4+ days per week
• Opportunities to share in Snap’s long-term success
• Support for disabilities or special needs with accommodations
• Diverse, inclusive culture driving innovation in camera and AR technologies

Compensation

$229,000-$343,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.