Product Manager, Ads, 4+ years of experience

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—represent the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success via creative, AR-powered ads that connect with Snap's vibrant global community. Combining Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering, we build customer-centric solutions that are effective, efficient, and infused with Snap's creative culture. Join us as a Product Manager, Ads (4+ years experience) to shape the future of advertising on a platform where creativity meets cutting-edge camera and AR technology. In this role, you'll prioritize features, build roadmaps, and collaborate with cross-functional teams to deliver key goals for Snap's advertising platform. Develop expertise in high-impact areas like Brand & Sponsored AR, Retail Advertising, App Ads, Web Direct Response, Ads Quality, Signals and Measurement, or SMB Growth. Own end-to-end complex projects, from gathering requirements and writing specs to running A/B tests and launching with robust plans. Partner with designers, engineers, and data scientists to create tools that enhance advertiser success and user experiences, all while deeply understanding market trends and advertiser needs in our innovative AR ecosystem. You'll thrive by building trust through strategic leadership and measurable results in our fast-paced, kind, and collaborative environment. Leverage system-level thinking to innovate ad products that harness Snapchat's camera-first approach, fostering meaningful connections. With 4+ years in consumer or ad tech, you'll execute across the product lifecycle, analyze metrics, and drive clarity in ambiguity. Snap's 'Default Together' policy emphasizes 4+ days in office to accelerate our creative culture. We're proud to be an equal opportunity employer, committed to diverse voices building products that redefine communication.

What You'll Do

• Prioritize features, build roadmaps, and partner with cross-functional teams to achieve key goals for Snap's advertising platform
• Develop deep expertise in revenue-focused areas like Brand & Sponsored AR, Retail Advertising (DxA/DPA), App Ads, Web Direct Response, Ads Quality, Signals and Measurement, or SMB Growth
• Build organizational trust through strategic leadership, exceptional decision-making, and delivering measurable results
• Collaborate with Product Marketing, Solutions Engineering, and Marketing Science to create cohesive, impactful solutions
• Own end-to-end delivery of complex, high-impact projects in ambiguous, fast-paced environments
• Lead your product area by understanding advertiser needs, market trends, and crafting compelling visions leveraging Snap's camera and AR innovations
• Partner with designers, engineers, and data scientists to develop systems, products, and tools enhancing Snap’s advertising ecosystem
• Execute across the product lifecycle: gather requirements, write specs, create wireframes, run user research and A/B tests, and launch with marketing plans
• Drive innovation in AR-powered ads that empower creative expression and meaningful connections on Snapchat
• Analyze performance metrics to optimize ad products for Snap's global community of users and advertisers

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 4+ years of experience building and shipping products at a consumer or advertising technology company
• Experience in revenue-focused areas such as Brand & Sponsored AR, Retail Advertising, App Ads, Web Direct Response, Ads Quality, Signals and Measurement, or SMB Growth
• Demonstrated ability to deliver outstanding results in a fast-paced, collaborative environment
• Strong knowledge of product-oriented quantitative analysis, including statistical analysis
• Proven track record of owning end-to-end delivery of complex, high-impact projects
• Experience defining and analyzing success metrics and input metrics

Preferred Qualifications

• Hands-on experience across the entire product lifecycle, including defining product needs, prioritization, and pre/post-launch execution
• Deep understanding of advertiser needs and market trends in AR and camera-based advertising
• Experience partnering with designers, engineers, and data scientists in innovative tech environments
• Background in consumer tech companies leveraging camera and AR technologies
• Proven strategic leadership in building roadmaps for advertising platforms

Knowledge, Skills & Abilities

• Product management and roadmap building
• Cross-functional collaboration with engineering, design, and data science
• Strategic leadership and decision-making
• Quantitative analysis and statistical methods
• Defining and analyzing success/input metrics
• End-to-end product lifecycle execution
• User research and A/B testing
• Interpersonal communication and relationship management
• Creative problem-solving with system-level thinking
• Understanding of advertiser needs and market trends
• Knowledge of AR and camera-based technologies
• Ads platform expertise (ranking, targeting, marketplace)
• Organizational skills in fast-paced environments
• Building trust in collaborative teams
• Wireframing, specs writing, and launch planning

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $173,000-$259,000; Zone B: $164,000-$246,000; Zone C: $147,000-$220,000)
• "Default Together" policy with 4+ days in office for dynamic collaboration
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds to foster innovative products

Compensation

$173,000-$259,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.