Product Manager, Ads 5+ years of experience

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing the camera presents the greatest opportunity to improve the way people live and communicate. We empower people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. The Revenue Product team drives innovation across our advertising platform, blending Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering to deliver customer-centric solutions that fuel measurable growth for advertisers. Join us as a Product Manager on the Revenue Product team to shape the future of AR-powered advertising in a creative, fast-paced culture that celebrates bold ideas and visual innovation. In this senior role, you’ll drive end-to-end product development for high-impact areas like Brand & Sponsored AR, Retail Advertising, App Ads, or Ads Quality, leveraging Snap’s camera and AR technologies to create immersive ad experiences. You’ll lead cross-functional teams with autonomy, collaborating with senior leaders to identify opportunities, craft roadmaps, and launch products that connect brands meaningfully with Snapchat’s vibrant global community. Your strategic influence and data-driven decisions will optimize targeting, measurement, and marketplace dynamics, ensuring our ads are as fun, expressive, and effective as the platform itself. We’re seeking a seasoned Product Manager with 5+ years in consumer or ad tech, passionate about camera-driven innovation and AR creativity. You’ll thrive in ambiguity, deliver measurable revenue impact, and embody Snap’s values of living in the moment and building together. With our "Default Together" policy (4+ days in office), diverse team, and comprehensive benefits, you’ll contribute to human progress while growing in a supportive, inclusive environment. Snap is an equal opportunity employer committed to diversity and innovation.

What You'll Do

• Drive the end-to-end development and launch of high-quality products that enhance Snap’s advertising platform success
• Lead and own complex product areas with high-impact opportunities, such as Brand & Sponsored AR, Retail Advertising (DxA/DPA), App Ads, Web Direct Response, Ads Quality, Signals and Measurement, or SMB Customer Growth
• Build trust and credibility through strategic influence, sound decision-making, and delivering measurable results
• Collaborate with senior leaders, Product Marketing, Solutions Engineering, and Marketing Science to align on priorities and execute shared goals
• Proactively identify opportunities and challenges within your domain, developing innovative AR-driven solutions and clear roadmaps
• Operate with autonomy, managing complexity and ambiguity to deliver advertiser-centric products aligned with Snap’s camera and AR vision
• Integrate camera technology and AR innovations to create engaging ad experiences that empower brands to connect with Snapchat's global community
• Leverage quantitative analysis to optimize ad performance, targeting, and marketplace dynamics
• Foster a creative culture by championing products that enable fun, expressive advertising in the moment
• Work cross-functionally to ensure ad solutions are effective, efficient, and seamlessly integrated with Snapchat, Lens Studio, and Spectacles

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of experience building and shipping products at a consumer or advertising technology company
• Knowledge of product-oriented quantitative analysis, including statistical analysis
• Experience executing against defined objectives both tactically and strategically
• Proven ability to initiate and drive projects from strategy to completion
• Hands-on experience collaborating with cross-functional teams including engineers, designers, data scientists, and product managers
• Demonstrated ability to communicate results of analyses clearly and effectively

Preferred Qualifications

• Hands-on experience across the entire product lifecycle including defining product needs, prioritization, and pre/post-launch execution
• Experience in high-impact advertising areas such as Brand & Sponsored AR, Retail Advertising, App Ads, or Ads Quality
• Background in consumer tech with exposure to AR, camera-based innovations, or visual messaging platforms
• Proven track record of leading complex product areas with measurable revenue impact
• Familiarity with advertising signals, measurement, and SMB customer growth strategies

Knowledge, Skills & Abilities

• Product management expertise in advertising platforms
• Quantitative analysis and statistical modeling
• Strategic roadmap development
• Cross-functional collaboration and influence
• Autonomous execution in ambiguous environments
• Clear and concise communication in matrix organizations
• Knowledge of AR and camera-based technologies
• Ad product innovation (e.g., targeting, ranking, measurement)
• Data-driven decision making
• Project initiation and leadership
• Understanding of consumer tech ecosystems
• Creative problem-solving for advertiser needs
• Experience with SMB growth strategies
• Technical aptitude for product lifecycle management
• Passion for visual storytelling and real-time engagement

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $209,000-$313,000; Zone B: $199,000-$297,000; Zone C: $178,000-$266,000)
• "Default Together" policy with dynamic in-office collaboration 4+ days per week
• Opportunities to contribute to innovative camera and AR products
• Inclusive culture celebrating diverse backgrounds and creative expression

Compensation

$209,000-$313,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.