Product Manager, Conversion Lift

Location: Bellevue, India | Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an AR platform; and Spectacles, our AR glasses. The Revenue Product team drives innovation across our advertising platform, combining Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering to deliver impactful results for advertisers. We're seeking a Product Manager, Conversion Lift, to join our Revenue Product team and shape the future of advanced ads measurement in this creative, AR-driven ecosystem. In this role, you'll define the vision, strategy, and roadmap for Snap’s Advanced Ads Measurement suite, focusing on Conversion Lift to reveal the true causal impact of ad spend on Snapchat's immersive camera experiences. You'll collaborate with senior leaders across Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, while proactively spotting opportunities by engaging customers and tracking industry trends. Drive high-quality products that quantify advertising value, boost adoption, and integrate seamlessly with AR innovations like Lenses and Spectacles, ensuring advertisers connect meaningfully with our global community. You'll thrive at Snap if you bring deep knowledge of causal inference, experimental design, and the measurement ecosystem, plus the ability to communicate complex stats to diverse teams. Our 'Default Together' policy fosters dynamic collaboration in-office 4+ days a week, accelerating our creative culture. Snap is an equal opportunity employer committed to diversity, offering competitive pay (Zone A: $209,000-$313,000 base; equity eligible), comprehensive benefits, and a chance to innovate at the intersection of camera tech, AR, and advertising.

What You'll Do

• Define the vision, strategy, and roadmap for Snap’s Advanced Ads Measurement suite, with a focus on Conversion Lift, to help advertisers understand the true causal impact of their spend on Snapchat's camera-driven experiences
• Collaborate with senior leaders and adjacent teams, including Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, to align on priorities and execute shared goals
• Proactively identify opportunities and potential headwinds within the advanced measurement space by meeting customers, attending industry events, and staying current with industry forums
• Drive the development and execution of high-quality products that allow advertisers to fully understand the value of advertising with Snap's AR-powered Lens Studio and Spectacles
• Manage the product’s growth and adoption to empower businesses to achieve measurable growth through Snap's visual messaging platform
• Integrate advanced measurement solutions with Snapchat's core camera technology to enhance real-time ad performance insights
• Ship co-owned projects and features across key cross-functional teams, including Ads Delivery, Signals, Attribution, Targeting, and Ranking
• Champion Snap's creative culture by fostering innovative approaches to measurement that support AR creativity and community engagement
• Ensure ad products are effective, efficient, and customer-centric, enabling meaningful connections with Snap's global community through fun, expressive experiences
• Monitor and adapt to privacy regulations to maintain trust in Snap's measurement tools for advertisers

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of experience building and shipping products at a consumer or advertising technology company
• Knowledge of causal inference and experimental design (Intent-to-treat, Ghost Ads, PSA, etc.)
• Knowledge of the broad measurement ecosystem (MTA, MMM, Geo lift, etc.)
• Knowledge of the ever-changing privacy and signals landscape and how privacy-enhancing technologies will shape the future of measurement
• Ability to formulate a strategy around Advanced Ads Measurement, plan a roadmap, and deliver customer-impacting projects on a regular cadence
• Ability to easily collaborate with engineering, product, marketing science, sales, partnerships, and other cross-functional teams

Preferred Qualifications

• Advanced degree in Statistics or related quantitative field
• Equivalent expertise gained through direct experience in Advanced Ads Measurement
• Experience in advertising technology platforms focused on AR or visual messaging
• Proven track record in driving product adoption in competitive measurement spaces
• Familiarity with camera-based AR innovations and their impact on ad performance

Knowledge, Skills & Abilities

• Causal inference expertise
• Experimental design (Intent-to-treat, Ghost Ads, PSA)
• Measurement ecosystem knowledge (MTA, MMM, Geo lift)
• Privacy and signals landscape awareness
• Privacy-enhancing technologies
• Communicating technical/statistical concepts to non-experts
• Strategy formulation and roadmap planning
• Cross-functional collaboration
• Driving and shipping projects across teams
• Customer empathy and industry trend analysis
• Product growth and adoption strategies
• AR and camera technology integration
• Data-driven decision making
• Proactive opportunity identification
• Alignment with engineering and sales teams
• Creative problem-solving in ad tech

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Equity in the form of RSUs
• Dynamic collaboration in a 'Default Together' office environment (4+ days per week)
• Opportunities to innovate in camera technology, AR, and visual communication
• Support for diverse backgrounds to create products that improve how people live and communicate

Compensation

$209,000-$313,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.