Product Marketing Manager, App Ads

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—represent the most exciting ways to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves authentically, live in the moment, learn about the world, and have fun together through our core products: Snapchat, the visual messaging app enhancing relationships; Lens Studio, our AR platform powering immersive experiences; and Spectacles, our AR glasses. Our Product Marketing team thrives in a creative, collaborative culture, using market research and insights to shape go-to-market strategies that showcase Snapchat's role in advertisers' success. Join our Revenue Product team as a Product Marketing Manager for App Ads, driving marketing for a high-growth vertical that leverages Snap's camera-first innovations to help businesses promote apps through engaging, AR-powered ads. In this role, you'll be at the heart of Snap's advertising evolution, collecting advertiser feedback to shape the App Ads roadmap and collaborating across Sales, Product, Engineering, and Customer Support to unlock new opportunities. You'll craft global go-to-market strategies that highlight how App Ads integrate Snapchat's creative AR Lenses and camera features, driving adoption and revenue growth. By synthesizing performance data and market insights, you'll influence product decisions that maximize impact in the competitive direct response landscape, all while fostering Snap's vibrant, innovative culture. We're seeking a self-directed leader passionate about digital marketing and AR technology, with proven experience optimizing ad products at scale. If you excel at cross-functional partnership and turning complex insights into compelling narratives, you'll thrive in our 'Default Together' environment, working 4+ days a week in office to build culture and deliver results. Snap is an equal opportunity employer committed to diversity, offering comprehensive benefits, equity, and competitive pay zoned by location.

What You'll Do

• Drive Product Marketing for the App Ads vertical, a key revenue driver representing significant portion of Snap’s revenue with major headroom for future growth
• Collect, synthesize, and share advertiser feedback on new feature requests and performance of existing features to directly influence App Ads product strategy and roadmap
• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share best practices, product insights, and identify challenges and opportunities
• Develop and lead global go-to-market strategies to activate sales and drive marketing efforts for new App Ads features
• Grow awareness, understanding, and adoption of App Ads innovations among advertisers leveraging Snapchat's camera-first experiences
• Collaborate with creative teams to showcase how App Ads integrate AR Lenses and camera technology for immersive advertising
• Analyze market trends in mobile app promotion and AR-driven ads to optimize Snap's competitive positioning
• Influence product roadmaps by translating advertiser needs into actionable insights for Engineering and Product teams
• Create compelling narratives that highlight how App Ads empower businesses to connect with Snapchat's vibrant community through visual storytelling
• Monitor performance metrics and iterate on marketing strategies to maximize advertiser ROI and Snap's revenue growth
• Partner with Lens Studio teams to integrate AR capabilities into App Ads offerings

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
• Understanding of direct response digital marketing industry dynamics
• Exceptional analytical and problem-solving skills with a track record of identifying market opportunities
• Excellent verbal and written communication skills with high attention to detail
• Expertise in cross-functional collaboration across Product, Engineering, and Sales teams
• Self-directed with ownership mentality and ability to act with minimal guidance

Preferred Qualifications

• Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company
• Direct experience in the App Ads industry
• Advanced Degree (e.g., MBA) in Business or related field

Knowledge, Skills & Abilities

• Deep knowledge of direct response digital marketing and App Ads ecosystems
• Analytical prowess for synthesizing advertiser feedback and market data
• Problem-solving to identify growth opportunities in advertising products
• Exceptional storytelling and communication for complex technical concepts
• Cross-functional collaboration with Product, Engineering, Sales, and partners
• Go-to-market strategy development and execution at global scale
• Self-directed ownership with minimal guidance
• Understanding of Snapchat's camera technology and AR innovations
• Experience influencing product roadmaps based on customer insights
• High attention to detail in marketing materials and processes
• Familiarity with AR Lenses and Spectacles in advertising contexts
• Data-driven decision making for revenue optimization
• Creative mindset aligned with Snap's fun, expressive culture
• Ability to thrive in fast-paced, collaborative tech environment

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs to share in Snap’s long-term success
• "Default Together" policy fostering dynamic collaboration in office 4+ days per week
• Diverse and inclusive culture building innovative camera and AR products
• Support for disabilities or special needs with accommodations
• Competitive base salary ranges by pay zone: Zone A (CA, WA, NYC) $173,000-$259,000; Zone B $164,000-$246,000; Zone C $147,000-$220,000

Compensation

$173,000-$259,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.