Product Marketing Manager, Brand

Location: Bellevue, India | Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, our AR glasses. Our Product Marketing team thrives in a highly collaborative, creative culture, using market research and insights to optimize product roadmaps and deliver go-to-market strategies that showcase Snapchat's unique role in communities and business growth. Join our Revenue Product team as a Product Marketing Manager, Brand, and help brands leverage Snap's innovative AR and camera technologies to create authentic, engaging experiences. In this role, you'll support go-to-market planning and execution for Revenue Product verticals like Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions. You'll gather advertiser feedback and market insights to shape product development, contribute to compelling positioning and messaging that highlights Snap's AR innovations, and collaborate with cross-functional teams on launches. Expect to develop sales enablement materials, monitor performance, and drive post-launch optimizations—all while infusing Snap's creative spirit into strategies that demonstrate how Snapchat powers real-time, camera-first brand interactions. We're seeking a collaborative team player with a foundational understanding of digital advertising, strong communication skills, and the ability to simplify complex ideas. With 4+ years in product marketing or related roles, you'll manage competing priorities in our dynamic environment. Preferred experience includes GTM for ad tech, data tools like Looker, and AR familiarity. Snap's 'Default Together' policy emphasizes in-person collaboration 4+ days a week to build our innovative culture faster. As an equal opportunity employer, we celebrate diverse backgrounds and provide comprehensive benefits including equity, medical coverage, parental leave, and mental health support.

What You'll Do

• Support go-to-market planning and execution for products within Snap’s Revenue Product verticals, including Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
• Gather advertiser feedback and market insights to inform product development and roadmap optimization
• Contribute to product positioning, messaging, and activation strategies that highlight Snapchat's camera and AR innovations
• Collaborate with cross-functional teams including product, sales, and engineering to support product launches
• Assist with the development of internal enablement materials, sales communications, and creative assets
• Monitor go-to-market performance metrics and assist with post-launch optimization using data-driven insights
• Leverage Snap's creative culture to craft compelling narratives around AR experiences and real-time communication
• Conduct market research on advertiser needs in camera-first, ephemeral content ecosystems
• Partner with AR teams to showcase how Snapchat's Lens Studio and Spectacles integrate with brand advertising
• Support strategies that demonstrate Snapchat's role in helping brands engage communities through fun, authentic interactions
• Analyze performance data to refine messaging that drives advertiser adoption and growth

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 4+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
• Foundational understanding of digital advertising products and advertiser needs
• Experience in a fast-paced, collaborative tech environment
• Proven ability to manage multiple projects with minimal oversight
• Strong organizational skills with attention to detail
• Clear and concise communication skills
• Ability to simplify complex ideas for diverse audiences

Preferred Qualifications

• Experience supporting go-to-market efforts for advertising or technology products
• Familiarity with advertising measurement tools and ad platforms
• Ability to analyze feedback and data to inform marketing strategy
• Comfortable with data analysis and visualization using tools like Looker or similar platforms
• Knowledge of AR technologies or camera-based innovations
• Background in creative industries or brand marketing

Knowledge, Skills & Abilities

• Digital advertising product knowledge
• Advertiser needs analysis
• Clear and concise communication
• Complex idea simplification
• Cross-functional collaboration
• Project execution and organization
• Priority management
• Market research and insights gathering
• Product positioning and messaging
• GTM performance monitoring
• Data analysis and visualization (e.g., Looker)
• AR and camera technology familiarity
• Creative storytelling
• Feedback synthesis
• Sales enablement
• Launch coordination
• Detail-oriented execution
• Independent decision-making

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $142,000-$214,000; Zone B: $135,000-$203,000; Zone C: $121,000-$182,000)
• "Default Together" policy fostering in-person collaboration 4+ days per week
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds and inclusive culture
• Accommodations for disabilities or special needs

Compensation

$142,000-$214,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.