Product Marketing Manager, Brand/AR

Location: Bellevue, India | Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company believing that the camera—and AR—presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. Our Product Marketing team thrives in a highly collaborative, creative culture, using market research and insights to optimize roadmaps and deliver go-to-market strategies that highlight Snapchat's transformative role in users' lives and business growth. Join our Revenue Product team as a Product Marketing Manager, Brand/AR, to shape the future of immersive advertising experiences. In this role, you'll own go-to-market planning and execution for Brand/AR products, conducting market research to craft positioning and strategies that leverage Snapchat's AR innovations. You'll define messaging and value propositions that excite advertisers, showcasing how Lenses and Spectacles enable creative, real-time brand interactions. Leading cross-functional efforts, you'll drive product launches, create enablement materials, and measure performance to iterate on strategies that drive adoption and revenue. We're seeking a proactive leader with a strong grasp of advertiser needs in the digital landscape, skilled at building narratives that bridge technical AR capabilities with creative brand storytelling. This position requires working 4+ days per week in office under our "Default Together" policy to foster Snap's vibrant culture. Snap is an equal opportunity employer committed to diversity, innovation, and accessibility—apply if you're passionate about AR's potential to redefine brand engagement!

What You'll Do

• Own go-to-market planning and execution for Brand/AR products within Snap’s Revenue Product verticals
• Conduct market research to inform product positioning and strategy for AR-driven brand experiences
• Define compelling messaging and value propositions that resonate with advertisers leveraging Snapchat's camera and AR innovations
• Lead cross-functional coordination for product launches and scaled activations in the Brand/AR space
• Drive creation of internal enablement materials and client-facing resources highlighting AR creativity
• Measure adoption and performance of Brand/AR solutions, iterating on GTM strategy accordingly
• Collaborate with product, engineering, and sales teams to align on AR brand narratives
• Optimize roadmaps using creativity, market insights, and data to inspire advertiser growth on Snapchat
• Develop strategies that demonstrate Snapchat's role in enhancing brand expression through AR Lenses and Spectacles
• Support advertiser engagement by showcasing how AR powers immersive, real-time creative campaigns

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
• Strong understanding of advertiser needs and the digital advertising landscape
• Experience in go-to-market planning and execution for revenue products
• Ability to conduct market research to inform product positioning and strategy
• Proficiency in crafting messaging and value propositions for advertisers
• Strong written and verbal communication skills
• Ability to measure adoption, performance, and iterate on GTM strategies

Preferred Qualifications

• Experience launching and scaling advertising or monetization products
• Familiarity with sales enablement and advertiser engagement strategies
• Ability to manage messaging across internal and external stakeholders
• Comfortable with data analysis and visualization using tools like Looker or similar platforms
• Knowledge of AR technologies and brand advertising in immersive experiences

Knowledge, Skills & Abilities

• Deep knowledge of digital advertising landscape
• Advertiser needs analysis
• Product narrative crafting for technical and non-technical audiences
• Cross-functional leadership and alignment
• Market research and insights synthesis
• GTM strategy development and execution
• Messaging and value proposition definition
• Performance measurement and iteration
• Proactive self-direction in multiple initiatives
• Data analysis and visualization (e.g., Looker)
• AR and camera technology understanding
• Sales enablement expertise
• Creative storytelling for brand experiences
• Strong written and verbal communication
• Collaboration in fast-paced, innovative environments
• Strategic thinking for revenue products

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $173,000-$259,000; Zone B: $164,000-$246,000; Zone C: $147,000-$220,000)
• "Default Together" policy with 4+ days in office for dynamic collaboration
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds to foster innovative AR and camera technologies

Compensation

$173,000-$259,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.