Product Researcher - Ads

Location: Los Angeles, Canada | Palo Alto, Canada | San Francisco, Canada

Department: Growth

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera unlocks the greatest potential to enhance how people live, express themselves, and connect in the moment. Our iconic products—Snapchat's visual messaging app, Lens Studio for AR creation, and Spectacles AR glasses—power a creative ecosystem where fun, authenticity, and innovation thrive. The Growth team's Data Science & Insights group turns massive datasets into unbiased, actionable truths that accelerate decision-making. We're seeking a Product Researcher - Ads to dive deep into user and advertiser behaviors, shaping ad experiences that seamlessly blend with Snapchat's ephemeral, AR-infused world. In this role, you'll partner with PMs, Designers, Engineers, Data Scientists, and Growth experts to identify research gaps in our ad products. You'll design and execute end-to-end studies—using behavioral methods, stats, and creative approaches—to reveal how users interact with camera-driven ads, AR Lenses in advertising, and growth features. Owning everything from recruitment to high-impact presentations, you'll deliver insights that refine ad personalization, boost engagement, and fuel Snap's mission to make advertising feel native and delightful on our platform. As a user champion in our vibrant, creative culture, you'll evangelize research to embed usability and human insights into every ad innovation. Comfortable with ambiguity and rapid iteration, you'll thrive in collaborating across teams to test emerging tech like Spectacles integrations. If you're passionate about psychology, HCI, and leveraging data for product magic in a camera-first company, join us to help Snap's ads evolve with our community's playful spirit.

What You'll Do

• Identify research needs by partnering closely with PM, Design, Engineering, Data Science, and Growth teams to optimize Snapchat's ad products
• Craft comprehensive research plans using mixed methods tailored to camera technology, AR innovations, and user engagement in ads
• Own the full research lifecycle: defining objectives, recruiting diverse participants, moderating sessions, synthesizing findings, and delivering impactful reports
• Collaborate with Design, Growth, Product Management, and Data Science to conduct studies informing ad product development and emerging AR technologies
• Clearly articulate actionable insights on user behavior in Snapchat's visual messaging and ad ecosystems to stakeholders
• Advocate fiercely for the user, promoting user-centered design and usability in ad features that leverage Snapchat's camera and AR capabilities
• Evangelize research-driven decisions within development teams and across Snap's creative culture
• Analyze advertiser and user interactions with AR Lenses and Spectacles to enhance ad performance and growth
• Present research findings to executive stakeholders, influencing product roadmaps for Snapchat's ad platform
• Leverage massive datasets to uncover insights on how ads integrate with Snapchat's fun, ephemeral communication style

Minimum Qualifications

• BS/BA degree in applied behavioral science, human-computer interaction, psychology, design, or a similar discipline, or equivalent practical experience
• 2+ years of experience conducting UX Product Research, particularly in consumer tech or social platforms
• Experience designing research studies, analyzing results, and creating reports with actionable product and design insights
• Solid understanding of UX Research methods with the ability to articulate study design to cross-functional stakeholders
• Experience collaborating with Product Managers, Designers, Engineers, and Data Science teams
• Strong communication skills with meticulous attention to detail
• Ability to manage multiple projects with competing deadlines

Preferred Qualifications

• Advanced degree in applied behavioral science, human-computer interaction, psychology, design, or a related field
• Deep product understanding of Snapchat, including its camera-first features and AR experiences
• Experience in natural language processing or AR-related user research
• Background in experimental design, statistical analysis, and behavioral research
• Familiarity with growth marketing in social media or ad tech environments

Knowledge, Skills & Abilities

• UX Research methodology expertise
• Study design and execution
• Qualitative and quantitative data analysis
• Statistical methods and experimental design
• Behavioral research techniques
• Stakeholder presentation and communication
• Cross-functional collaboration
• Project management with tight deadlines
• User advocacy and evangelization
• Report synthesis and storytelling
• Programming skills (e.g., R, Python) for research automation
• Familiarity with AR and camera-based interactions
• Growth marketing and ad tech knowledge
• Attention to detail in fast-paced settings
• Natural language processing basics

Our Benefits

• Paid parental leave to support work-life balance
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• Flexible paid time off and wellness stipends
• Onsite perks including meals, fitness facilities, and creative spaces
• Professional development opportunities in a fast-paced tech environment
• 401(k) matching and financial planning resources

Compensation

$130,000-$196,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.