Senior Account Manager, Gaming and Apps

Location: Beijing, India | Shenzhen, India

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera—and AR innovation—presents the greatest opportunity to improve the way people live and communicate. Our core products—Snapchat, a visual messaging app that enhances relationships through ephemeral, expressive sharing; Lens Studio, our augmented reality platform powering immersive experiences across Snapchat and beyond; and Spectacles, our AR glasses—empower people to express themselves, live in the moment, learn about the world, and have fun together. We're seeking a Senior Account Manager, Gaming and Apps, to join our Sales team in China, driving advertising revenue growth by collaborating with cross-functional teams and global sales partners to showcase how Snap’s camera-first, AR-driven products deliver unparalleled engagement for Gaming and Apps advertisers. In this role, you'll provide expert account optimization guidance to strategic clients, acting as a passionate advocate for Snap’s cutting-edge products like AR Lenses and camera-centric ad formats. Dive into performance data to uncover trends, optimize campaigns for maximum ROI, and identify upsell opportunities that leverage Snapchat’s unique visual storytelling. You'll handle day-to-day operations, from ad trafficking and audience building to resolving escalations, while contributing to partner newsletters and programs that streamline operations and boost expertise in our creative ecosystem. Partnering closely with the Global Partnerships Lead and cross-functional teams, you'll develop initiatives to accelerate partner success, manage internal processes like Creative Service Agreements, and ensure seamless campaign execution. Thriving in Snap’s dynamic, rapidly evolving culture, you'll tailor strategies to the China export market, helping Gaming and Apps brands harness AR innovation for captivating user experiences. If you're passionate about creative technology and ready to shape the future of advertising on Snapchat, join our vibrant team where diverse voices fuel groundbreaking progress. Snap practices a 'Default Together' policy, expecting team members to work in the office 4+ days per week to foster our collaborative culture. We are proud to be an equal opportunity employer, committed to diversity and inclusion regardless of race, creed, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, age, sexual orientation, military status, or other protected classifications.

What You'll Do

• Provide account optimization guidance to strategic advertising clients in the Gaming and Apps category
• Serve as a product advocate for Snap’s innovative camera-based products, AR features, and advertising solutions, advising on best practices, bespoke campaign optimizations, and beta participation
• Dive deep into campaign performance data to guide KPI-driven measurement strategies, identify trends, seasonality, and optimizations for superior results
• Identify upsell opportunities and provide recommendations to maximize client ROI on Snapchat's AR-powered platform
• Offer day-to-day operational support for partners, including managing ad rejection escalations, building audience engagement segments, trafficking ads using Snap’s internal tools, and generating post-campaign reports
• Contribute to monthly partner newsletters, synthesizing updates from across Snap to communicate product innovations and best practices
• Partner with the Global Partnerships Lead to develop programs that streamline sales partner operations, accelerate activities, increase advertiser awareness, and elevate expertise on Snap’s advertising platform
• Identify, escalate, and resolve client or partner issues by collaborating with cross-functional teams
• Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, and Coupon Generations, while clearly communicating policies to Sales Partners
• Leverage Snap’s camera technology and AR innovations to tailor campaigns that enhance user expression and engagement on Snapchat

Minimum Qualifications

• BA/BS degree or equivalent practical experience
• 5+ years of experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
• Excellent communication and interpersonal skills with strong attention to detail
• Strong proficiency in Google Sheets/Slides, including experience analyzing datasets and delivering actionable insights
• Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership
• Fluency in English and Mandarin
• Experience maintaining accurate CRM data in Salesforce.com

Preferred Qualifications

• Knowledge of the digital marketing landscape in China's export online market
• Experience in export gaming, apps, or short drama industry
• Understanding of advertising performance metrics and ecosystem
• Experience in managing and enabling advertising sales partners
• Background working with both internal and external partners in dynamic environments

Knowledge, Skills & Abilities

• Digital advertising optimization
• Campaign performance analysis
• Data-driven insights and KPI measurement
• Google Sheets and Slides proficiency
• Salesforce CRM management
• Ad trafficking and audience segmentation
• Strategic account management
• Cross-functional collaboration
• Issue resolution and escalation
• Product advocacy for AR and camera tech
• Excellent verbal and written communication
• Interpersonal relationship building
• Attention to detail and project prioritization
• Multilingual fluency (English and Mandarin)
• Adaptability in fast-paced environments
• Trend identification and seasonality analysis

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity to share in Snap’s long-term success
• Flexible paid time off and wellness programs
• Professional development opportunities in a creative, innovative culture
• On-site perks including meals, fitness facilities, and collaborative spaces
• 401(k) matching and financial planning resources

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.