Senior Manager, Customer Insights, SMC

Location: New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Through Snapchat, Lens Studio, and Spectacles, we empower people to express themselves, live in the moment, learn about the world, and have fun together with cutting-edge AR innovations. We’re seeking a strategic and impact-driven Senior Manager, Customer Insights, SMC in our Sales department to build and scale insights for Snap’s Small & Mid-sized Clients (SMC) business. This leader will uncover what drives advertisers—their motivations, challenges, and growth opportunities in leveraging Snap’s camera-first platform—and transform those insights into smarter go-to-market (GTM) and Sales strategies that fuel AR-powered campaigns and visual storytelling. In this role, you’ll lead the Customer Insights strategy for SMC, overseeing a portfolio of research from segmentation and vertical deep-dives to competitive analysis and product-sales studies. You’ll monitor market trends in AR and digital advertising, build actionable dashboards and narratives, and leverage AI to accelerate insight delivery across Sales and Growth teams. Guiding a multidisciplinary team, you’ll foster a culture of curiosity and experimentation, ensuring Snap anticipates shifts in advertiser needs and stays ahead with innovative, camera-centric solutions. The ideal candidate thrives in Snap’s fast-paced, creative culture, blending analytical rigor with storytelling flair to connect data to business impact. You’ll champion cross-functional collaboration, partner with external experts, and inspire teams to harness Snap’s AR ecosystem for advertiser success. Join us to drive human progress through insights that power the next wave of visual communication.

What You'll Do

• Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform Growth & GTM and Sales initiatives
• Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses
• Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response
• Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams
• Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs
• Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making
• Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement
• Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs
• Connect insights to Snap’s camera technology and AR innovations to empower advertisers in creating engaging, real-time experiences
• Anticipate market shifts in AR and visual storytelling to keep Snap ahead in serving SMC advertisers

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 12+ years of experience in customer insights, marketing strategy, or research roles, ideally within a B2B or digital advertising environment
• 2+ years of relevant manager experience leading insights teams
• Deep understanding of B2B audiences, their motivations, and growth drivers
• Proven ability to connect customer and competitive insights to business outcomes and sales impact
• Strong grasp of market research, segmentation, competitive analysis, and go-to-market frameworks
• Experience working cross-functionally in fast-paced, high-growth environments

Preferred Qualifications

• Master’s degree or MBA; degrees in engineering, mathematics, or economics a plus
• Experience in the media, technology, or digital advertising industry
• Proven ability to translate insights into go-to-market or sales enablement strategies
• Familiarity with AI and machine learning tools that enhance research, data synthesis, and competitive analysis
• Strong collaboration and influence skills across cross-functional teams

Knowledge, Skills & Abilities

• Analytical mindset to connect data to storytelling
• Creative leadership in turning insights into actionable strategies
• Expertise in B2B audience motivations and growth drivers
• Market research and segmentation proficiency
• Competitive analysis and go-to-market frameworks
• Cross-functional collaboration in high-growth environments
• AI and automation tools for data synthesis and trend detection
• Dashboard building and intuitive narrative creation
• Excellent communication and storytelling for commercial audiences
• Hands-on strategic work from frameworks to presentations
• Influence and inspiration of multidisciplinary teams
• Curiosity and experimentation mindset
• Understanding of digital advertising and AR platforms
• Relationship management with external partners
• Passion for Snap’s mission in camera tech and visual communication

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Equity in the form of RSUs
• Dynamic collaboration in a 'Default Together' office environment (4+ days per week)
• Opportunities to innovate in camera technology, AR, and Snapchat’s creative culture
• Support for diverse backgrounds to build innovative products that improve how people live and communicate

Compensation

$229,000-$343,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.