Senior Manager, eCommerce & Digital Marketing

Location: Los Angeles, Canada | New York, United States | Palo Alto, Canada | San Francisco, Canada

Department: Marketing

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes AR presents the greatest opportunity to improve the way people live and communicate. Our core products—Snapchat, Lens Studio, and Spectacles AR glasses—empower people to express themselves, live in the moment, and have fun together through innovative visual experiences. The Marketing team builds a best-in-class global organization spanning creative, growth, media, strategy, consumer insights, and operations, activating initiatives across the Snap ecosystem. We’re seeking a Senior Manager, eCommerce & Digital Marketing to lead digital sales, performance marketing, conversion strategy, and lifecycle for our consumer hardware and wearable products like Spectacles. Reporting to the Senior Director, Media and Channel Marketing, this high-impact role drives end-to-end digital commerce performance—from traffic generation to conversion optimization—partnering with Product, Brand, and Analytics teams to create seamless customer journeys that boost revenue and elevate our creative AR brand. In this role, you’ll develop and execute a digital commerce strategy tailored to Snap’s hardware portfolio, optimizing the full customer journey with SEO/SEM, paid media, affiliates, and social channels. You’ll lead mid- and lower-funnel strategies across social, retail media, and emerging platforms to maximize ROI, while building integrated SEO/SEM programs that enhance visibility for our camera and AR innovations. Collaborating closely with Creative, Product, Insights, and Regional teams, you’ll ensure cohesive storytelling, define KPIs, run A/B tests, and iterate on UX enhancements to drive purchases and retention. Overseeing budgets and tracking trends in AR/VR/XR wearables, you’ll harness data to fuel growth in our dynamic, creative culture. The ideal candidate brings 12+ years in eCommerce or digital marketing, with proven DTC revenue growth in tech or consumer electronics, deep SEO/SEM expertise, and experience leading teams. Familiarity with platforms like Shopify and a passion for Snapchat’s AR future are key. Snap practices a 'default together' policy (4+ days in office) to foster collaboration, and we’re committed to diversity as an equal opportunity employer. Compensation varies by zone: Zone A (CA, WA, NYC) $209,000-$313,000; Zone B $199,000-$297,000; Zone C $178,000-$266,000, plus RSUs and comprehensive benefits.

What You'll Do

• Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio including Spectacles AR glasses
• Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion
• Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI
• Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance for AR innovations
• Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences
• Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency
• Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention for camera-centric products
• Oversee media budgets and ensure spend is aligned to performance and growth objectives
• Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems
• Partner cross-functionally with Product, Brand, and Analytics teams to deliver seamless, high-performing customer journeys that grow revenue and enhance the digital brand experience

Minimum Qualifications

• 12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands
• 2+ years leading teams or managing cross-functional workstreams
• Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution
• Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels
• Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making
• Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.)
• Experience optimizing customer journeys for hardware and wearable products

Preferred Qualifications

• Experience in luxury, tech, or lifestyle consumer goods marketing
• Strong leadership and stakeholder management skills across global teams
• Data-driven, strategic thinker comfortable in both creative and analytical domains
• Excellent communication and storytelling skills, with the ability to influence and inspire across teams
• Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences

Knowledge, Skills & Abilities

• Strong leadership skills with ability to navigate complex organizations
• Experienced operator who is both player and coach in dynamic environments
• Collaborative approach embodying Snap’s core values
• Analytical mindset to spot opportunities and cultivate ideas
• Superior ability to cultivate senior stakeholder relationships
• Deep expertise in SEO/SEM
• Expertise in paid media and performance marketing
• Proficiency in analytics and media attribution
• CRO (Conversion Rate Optimization) skills
• Experience with ecommerce platforms like Shopify
• Data-driven decision-making with large budgets
• Passion for Snapchat and AR innovation
• Excellent communication and storytelling
• A/B testing and experimentation leadership
• Knowledge of AR/VR/XR consumer behaviors

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success through equity (RSUs)
• Dynamic collaboration in a 'default together' office environment (4+ days per week)
• Opportunities to work on innovative AR products like Snapchat Lenses and Spectacles
• Inclusive culture celebrating diverse backgrounds and voices
• Support for disabilities and special needs with accommodations

Compensation

$209,000-$313,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.