Senior Manager, Product Marketing - SMC

Location: Los Angeles, Canada | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera—and AR innovation—presents the greatest opportunity to improve how people live and communicate. We empower our community to express themselves, live in the moment, learn about the world, and have fun together through Snapchat, Lens Studio, and Spectacles. Our Product Marketing team thrives in a highly collaborative, creative culture, using market research and insights to optimize product roadmaps and deliver go-to-market strategies that showcase Snapchat’s unique role in users’ lives and help businesses grow via immersive AR experiences. Join us as Senior Manager, Product Marketing - SMC on our Ads Product team, where you’ll lead efforts to supercharge revenue for Snapchat’s self-serve advertising solutions, blending cutting-edge camera tech with bold marketing creativity. In this leadership role, you’ll manage a team of Product Marketing Managers dedicated to Snapchat’s full suite of SMC advertising products, driving revenue growth strategies in close partnership with sales, product, marketing science, business operations, and planning. You’ll spearhead the collection and synthesis of advertiser feedback to shape product roadmaps, ensuring our AR-powered ads—like dynamic Lenses and Spectacles integrations—resonate with brands seeking authentic engagement. Regular syncs with Sales, advertisers, Solution Engineers, and Customer Support will keep you at the pulse of opportunities to enhance our offerings, all while executing high-impact internal and external campaigns that highlight Snapchat’s creative edge in video and performance marketing. We’re seeking a cross-functional leader with 12+ years in product marketing or digital ads, including team management experience, who excels at building high-performing teams and navigating digital marketing dynamics. You’ll bring exceptional communication and public speaking skills to present to large audiences, influence stakeholders, and drive global product adoption. At Snap, our “Default Together” policy fosters dynamic collaboration with 4+ days in office, accelerating our innovative culture. We’re proud to be an equal opportunity employer, committed to diverse voices creating products that redefine communication through AR and camera technology.

What You'll Do

• Lead Product Marketing for Snapchat’s SMC focused advertising solutions
• Manage a team of Product Marketing Managers focusing on the full suite of Snapchat’s advertising products for SMC
• Lead Snapchat’s SMC revenue growth strategy, collaborating closely with cross-functional partners across sales, product, marketing science, business operations, and planning
• Guide the PMM team in collecting, synthesizing, and sharing advertiser feedback on new feature requests and existing feature performance to influence product strategy and roadmap
• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates, insights, and identify challenges and opportunities
• Deliver revenue through high-standard internal and external marketing efforts planned and executed by the PMM team
• Optimize go-to-market strategies that highlight Snapchat’s role in creative expression via camera technology and AR innovation
• Drive adoption of AR-powered advertising solutions like Lenses and Spectacles integrations for SMC advertisers
• Foster a collaborative, creative culture by inspiring the team to leverage Snap’s visual storytelling for business growth
• Analyze market research and insights to inspire product roadmaps that empower brands to connect authentically on Snapchat

Minimum Qualifications

• Bachelor’s degree or equivalent years of experience
• 12+ years of experience in product marketing or other relevant digital marketing or sales work
• 2+ years managing a team
• Strong understanding of digital marketing industry dynamics, especially Brand Advertising as it pertains to video and Performance Marketing with direct response
• Excellent verbal and written communication skills with high attention to detail
• Strong public speaking skills and comfortable presenting to groups of 100-500+
• Experience working cross-functionally with Sales, Product, and other stakeholder groups

Preferred Qualifications

• Solid track record in launching products and driving global adoption
• Advanced Degree (e.g., MBA)
• At ease with data analytics tools such as Looker and Excel, and working with Data Science or Data Engineering teams
• Product Marketing experience at a consumer technology company or digital ads platform

Knowledge, Skills & Abilities

• Cross-functional leadership with Sales, Product, and external partners
• Building and leading high-performing Product Marketing teams
• Deep knowledge of digital marketing, video brand advertising, and performance marketing
• Excellent verbal and written communication
• High attention to detail in marketing deliverables
• Strong public speaking and presentation skills
• Go-to-market strategy development and execution
• Influencing product roadmaps with advertiser insights
• Data analytics proficiency (Looker, Excel)
• Collaboration with Marketing Science and Data teams
• Revenue growth strategy for advertising platforms
• Understanding of AR and camera-based advertising innovations
• Creative storytelling for visual platforms like Snapchat
• Managing feedback loops from advertisers and sales teams
• High-standard internal and external marketing campaigns

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages with equity in the form of RSUs
• Competitive base salary based on pay zones (Zone A: $251,000-$377,000; Zone B: $238,000-$358,000; Zone C: $213,000-$320,000)
• "Default Together" policy with 4+ days per week in office to build culture and collaboration
• Opportunities to share in Snap’s long-term success
• Support for diverse backgrounds to create innovative AR and camera products

Compensation

$251,000-$377,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.