Senior Manager, SMC Advertiser Growth

Location: New York, United States | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, our AR glasses. We're seeking a data-driven and strategic leader as Senior Manager, SMC Advertiser Growth in our Sales department to drive Snap’s efforts in attracting, converting, and growing small and mid-sized advertisers globally. This role owns the end-to-end strategy, infrastructure, and execution of Snap’s advertiser acquisition engine, blending scaled digital marketing for small businesses with innovative Account-Based Marketing (ABM) to engage mid-market advertisers, all while leveraging Snapchat’s creative AR tools to fuel authentic brand connections. In this unique opportunity to build Snap’s ABM foundation from the ground up, you’ll define target account frameworks, intent-based segmentation, marketing automation, and integrated programs in partnership with Business Development. Oversee performance channels like SEM, Display, SEO, and CRO to acquire small advertisers efficiently, while creating seamless journeys from acquisition to activation. Collaborate with Product, Data Science, and Web teams to craft advertiser experiences that highlight Snapchat’s camera-first innovation and AR creativity, ensuring measurable ROI through robust attribution frameworks. The ideal candidate combines analytical rigor with creative flair, leading a high-performing team in a culture of experimentation. You’ll test emerging levers like intent data and industry placements, mentoring talent to drive growth in Snap’s vibrant ecosystem. Join us to empower businesses to harness Snapchat’s visual magic for deeper audience engagement. Snap practices a 'default together' policy, expecting 4+ days per week in office, and is proud to be an equal opportunity employer committed to diversity.

What You'll Do

• Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives
• Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD
• Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI
• Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams
• Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels
• Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels
• Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms
• Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact
• Integrate Snap’s camera technology and AR innovations into advertiser campaigns to showcase creative storytelling opportunities on Snapchat
• Drive advertiser growth by highlighting how Snapchat’s visual messaging and Lens Studio empower brands to connect authentically with audiences

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment
• Proven track record of managing acquisition programs that deliver measurable ROI
• Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels
• Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion
• Analytical and technical mindset with the ability to translate data into strategy and investment decisions
• Exceptional communication and stakeholder management skills

Preferred Qualifications

• Master’s degree or MBA a plus
• Experience leading ABM-driven growth initiatives and integrating them with broader demand-generation or BD pipelines
• Hands-on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker)
• Demonstrated success driving customer acquisition through both scaled and account-based motions
• Passion for experimentation, innovation, and Snap’s mission to empower businesses through creativity and connection

Knowledge, Skills & Abilities

• Performance marketing expertise
• Demand generation strategies
• B2B acquisition across paid and organic channels
• Account-Based Marketing (ABM) program building
• Account segmentation and intent data strategy
• B2B buyer journey optimization
• Lead scoring and funnel management
• Data analysis and strategy translation
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce)
• ABM platforms (e.g., 6sense, Demandbase)
• Analytics tools (e.g., GA4, Looker)
• Cross-functional collaboration
• Stakeholder management
• Creative experimentation
• Team leadership and mentoring
• ROI measurement and attribution
• Innovation in AR and camera tech marketing

Our Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success
• Equity in the form of RSUs
• Dynamic collaboration in a 'default together' office environment (4+ days per week)
• Opportunities to work with cutting-edge AR and camera technologies
• Inclusive culture celebrating diverse backgrounds and creative expression

Compensation

$251,000-$377,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.