Senior Product Researcher - Ads

Location: Los Angeles, Canada | Palo Alto, Canada | San Francisco, Canada

Department: Growth

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company at heart, believing that the camera unlocks the greatest potential to enhance how people live, express themselves, and connect in the moment. Our core products—Snapchat's visual messaging, Lens Studio's AR platform, and Spectacles AR glasses—power fun, innovative experiences worldwide. Join our Growth team as a Senior Product Researcher - Ads, where you'll dive into the creative pulse of Snapchat's ad ecosystem, uncovering user insights that fuel AR-powered ads, camera innovations, and growth strategies in our vibrant, collaborative culture. In this role, you'll partner with Product Managers, Designers, Engineers, Data Scientists, and Growth experts to identify research needs and craft mixed-method studies that illuminate how users engage with ads through Snapchat's ephemeral, camera-first lens. Owning the end-to-end research process—from scoping and recruiting to moderating sessions, synthesizing findings, and delivering compelling presentations—you'll turn user voices into actionable strategies that enhance ad relevance, AR creativity, and product delight. Be the champion for users in a company obsessed with fun, authenticity, and real-time expression. We're seeking a seasoned researcher with a passion for behavioral science and UX who thrives in Snap's dynamic environment. You'll evangelize user-centered practices across teams, present to Senior leadership, and drive insights that shape the future of ads on Snapchat. With our 'default together' policy fostering in-person collaboration 4+ days a week, you'll contribute to a diverse team building products that redefine communication. Snap is an equal opportunity employer committed to diversity, innovation, and inclusion—apply if you're ready to research the intersection of creativity, technology, and human connection.

What You'll Do

• Identify research needs by collaborating closely with PM, Design, Engineering, Data Science, and Growth teams on Snapchat's Ads products
• Craft comprehensive research plans using mixed methods tailored to camera technology, AR innovations, and ad experiences
• Own the full research lifecycle: defining objectives, recruiting diverse participants, moderating sessions, synthesizing data, and presenting insights
• Partner with Design, Growth, Product Management, and Data Science to execute studies informing ad product development and emerging AR technologies
• Clearly articulate actionable product and design insights to influence Snapchat's creative, user-centric ad ecosystem
• Advocate fiercely for the user, promoting user-centered design and usability in Snap's camera-driven, fun-focused culture
• Conduct studies highlighting solutions for ad growth, AR-powered ads, and innovative camera features
• Evangelize research findings across cross-functional teams to foster Snap's collaborative, innovative environment
• Present research to Senior Management, driving strategic decisions for Snapchat's Ads and Growth initiatives
• Analyze user behaviors in real-time visual messaging and AR contexts to optimize ad performance and engagement

Minimum Qualifications

• BS/BA degree in applied behavioral science, human-computer interaction, psychology, design, or a similar discipline, or equivalent practical experience
• 4+ years of experience conducting UX product research in a fast-paced tech environment
• Experience designing mixed-method research studies, analyzing results, and delivering reports with actionable product and design insights
• Solid understanding of UX research methods and ability to articulate study designs to cross-functional stakeholders
• Experience partnering with Product Managers, Designers, Engineers, and Data Science teams to drive product strategy
• Strong communication skills with meticulous attention to detail
• Ability to manage multiple projects with competing deadlines and deliver them successfully
• Comfortable presenting research findings to Senior Management

Preferred Qualifications

• Advanced degree in applied behavioral science, human-computer interaction, psychology, design, or a related field
• Deep product understanding of Snapchat, including its camera-first features, AR Lenses, and visual messaging
• Experience researching AR technologies, emerging camera innovations, or social media growth products
• Proven track record evangelizing user-centered design in creative, innovative cultures like Snap's
• Familiarity with Growth team dynamics and ad product optimization in consumer tech

Knowledge, Skills & Abilities

• Mixed-method research design and execution
• UX research methodologies (qualitative and quantitative)
• Data synthesis and actionable insight generation
• Stakeholder communication and presentation skills
• Cross-functional collaboration with PM, Design, Engineering
• User advocacy and evangelizing user-centered design
• Project management across multiple deadlines
• Attention to detail in reporting and analysis
• Understanding of AR and camera technology research
• Growth marketing and ads product research
• Moderation of user interviews and usability studies
• Statistical analysis and data visualization
• Creative problem-solving in fast-paced environments
• Articulating complex insights to non-research audiences
• Familiarity with Snapchat's ecosystem and user behaviors

Our Benefits

• Paid parental leave to support family growth
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• Flexible benefits built around your needs for happiness and health
• Opportunities to share in Snap’s long-term success through performance incentives
• Dynamic collaboration in a 'default together' office environment (4+ days/week)
• Access to innovative tools like Lens Studio and Spectacles for creative exploration

Compensation

$157,000-$235,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.