Social Media Specialist

Location: Los Angeles, Canada

Department: Marketing

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc. is a camera company at heart, believing that the camera unlocks the greatest potential to improve how people live and communicate. From Snapchat's ephemeral visual messaging that powers real relationships, to Lens Studio's AR platform revolutionizing creativity across services, to Spectacles' innovative AR glasses, we're pioneering human progress through expressive tech. Join our Creative + Marketing team as a Social Media Specialist, where you'll shape Snap's vibrant brand identity across owned channels with a sharp editorial eye, platform mastery, and a passion for AR-driven storytelling. This role is perfect for a strategic creator who blends bold ideas with flawless execution to amplify our influence in a camera-first world. You'll lead a brand-centric social strategy on platforms like Snapchat, Instagram, YouTube, Reddit, LinkedIn, and TikTok, crafting content that resonates with consumers, businesses, and developers alike. Own the creator collaboration program, forging partnerships that bring AR Lenses and Spectacles to life through authentic narratives. Drive integrated campaigns capturing cultural moments, while collaborating with creative, product, and legal teams to launch innovative, social-first experiences that embody Snap's fun, expressive culture. With deep insights into Gen Z trends, the creator economy, and social evolution, you'll deliver reporting and analysis to evolve our presence at scale. Grow our communities by leveraging Snapchat's unique visual tools, ensuring every post advances our mission of living in the moment and having fun together. If you're a well-rounded operator with prior Snap experience, ready to elevate our AR innovation through creative social mastery, apply now to help define the future of communication.

What You'll Do

• Execute a brand-first social strategy across priority platforms like Snapchat, Instagram, YouTube, Reddit, LinkedIn, and TikTok, ensuring Snap’s voice is clear, consistent, and culturally relevant
• Contribute to social messaging frameworks, platform guidelines, and tone of voice across teams and channels
• Own and evolve the creator collaboration program, managing key relationships to deliver compelling AR and camera-centric storytelling
• Drive content strategy for integrated brand campaigns, partnerships, and real-time cultural moments across consumer, Business, and Developer audiences
• Collaborate cross-functionally with creative, product, partnerships, legal, and AR teams to launch social-first initiatives
• Deliver ongoing reporting, insights, and competitive analysis to refine strategy and elevate Snap’s presence
• Grow owned social channels and communities, leveraging Snapchat's visual messaging and AR innovations
• Translate Snap's mission of empowering expression through camera technology into platform-native content
• Monitor and adapt to emerging social trends, formats, and video storytelling techniques
• Ensure all social executions align with Snap's creative culture and human progress goals

Minimum Qualifications

• Bachelor's degree or equivalent practical marketing experience
• 5+ years of experience in social media, brand marketing, or content strategy with a strong track record in brand-led work
• Experience managing creators, influencer agencies, and strategic partners
• Previous experience working at Snap Inc. or with Snapchat products
• Deep proficiency in social platforms including Snapchat, Instagram, TikTok, YouTube, Reddit, LinkedIn, and X
• Proven ability to thrive in a high-paced, ever-evolving environment
• Strong understanding of platform guidelines, tone of voice, and cultural relevance

Preferred Qualifications

• Experience with AR technologies, Lens Studio, or Spectacles
• Background in camera-first storytelling and visual messaging
• Knowledge of Gen Z culture and the creator economy
• Familiarity with developer and business audience engagement on social platforms
• Track record of growing owned social channels at scale

Knowledge, Skills & Abilities

• Deep platform fluency in Snapchat, Instagram, TikTok, YouTube, Reddit, LinkedIn, X, and Discord
• Expertise in video storytelling and emerging social formats
• Strategic thinking for brand identity and cultural relevance
• Creator economy knowledge and relationship management
• Content strategy development for campaigns and real-time moments
• Cross-functional collaboration with creative and product teams
• Analytical skills for reporting, insights, and competitive analysis
• Creative instincts with operational precision
• Understanding of Gen Z culture and tech landscape
• AR and camera technology enthusiasm
• Critical thinking in fast-paced environments
• Tone of voice and messaging framework expertise
• Community growth and engagement tactics
• Visual messaging and AR Lens integration
• Problem-solving for scalable brand influence

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• Flexible work supporting our 'Default Together' policy (4+ days in office)
• Opportunities to share in Snap’s long-term success
• Diverse and inclusive culture with dynamic collaboration
• Professional development in AR, camera tech, and creative innovation

Compensation

$118,000-$176,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.