Staff Product Manager, Ad Formats

Location: Bellevue, India | Los Angeles, Canada | Palo Alto, Canada | San Francisco, Canada | Seattle, India

Department: Other

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company that believes the camera represents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves authentically, live in the moment, learn about the world, and have fun together through our core products: Snapchat, a visual messaging app; Lens Studio, our augmented reality platform; and Spectacles, our AR glasses. The Revenue Product team drives innovation and performance across our advertising platform, blending Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering to deliver customer-centric solutions that connect businesses with our global community in creative, measurable ways. We’re seeking a Staff Product Manager for our Ad Formats team within the Revenue Product organization. In this high-impact role, you’ll craft a visionary strategy and roadmap for ad formats that harness Snapchat’s camera-first ethos and AR innovations, creating delightful experiences for both advertisers and Snapchatters. You’ll dive deep into user data to optimize creative ad formats, ideate immersive AR-powered ads via Lens Studio, and drive scalable solutions that fuel Snap’s revenue growth while enhancing real-time, expressive interactions. Tackle ambiguous challenges with data-informed insights, lead cross-functional teams through execution, and influence senior stakeholders to align on transformative ideas. Leverage your expertise in A/B testing and quantitative analysis to refine products that resonate with our creative culture. Mentor emerging PMs, contribute to building our world-class team, and champion ad innovations that make Snapchat the premier platform for brands to engage authentically. Join us in shaping the future of advertising through camera technology and AR creativity. At Snap, our 'Default Together' policy emphasizes in-person collaboration 4+ days per week to accelerate our culture and innovation. We’re committed to diversity, equity, and inclusion, offering equal opportunities regardless of protected characteristics. Benefits include comprehensive health coverage, paid parental leave, mental health support, and equity packages tied to our long-term success.

What You'll Do

• Develop and communicate a comprehensive vision, strategy, and roadmap for Ad Formats, aligning with Snap’s camera-first innovation and AR ecosystem
• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat, enhancing user experiences through creative camera and AR integrations
• Ideate net new advertising experiences that delight advertisers and Snapchatters, leveraging Lens Studio and Spectacles for immersive formats
• Leverage data to deeply understand and optimize ideal ad creatives tailored to Snapchat’s visual, real-time communication style
• Originate and execute scalable, transformative ideas addressing advertiser needs and delivering long-term impact to Snap’s revenue ecosystem
• Tackle complex, high-impact challenges by identifying root causes and designing future-proof solutions aligned with company objectives
• Build trust and influence across senior leadership and cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering
• Use data and analytics to monitor performance, identify growth patterns, and optimize or sunset underperforming ad products
• Inspire and lead cross-functional teams to deliver exceptional results under challenging circumstances
• Mentor less experienced PMs, contribute to recruiting, and strengthen the collaborative Revenue Product organization
• Foster a creative culture by championing innovative ad formats that empower authentic expression on Snapchat

Minimum Qualifications

• BS/BA degree or equivalent practical experience
• 8+ years of experience building and shipping products at a consumer or advertising technology company
• Deep understanding of user behavior and ability to translate insights into innovative ad experiences
• Strong knowledge of product-oriented quantitative analysis, including statistical analysis
• Practical experience in designing, executing, and analyzing UI-centric A/B tests to drive product improvements
• Proven ability to initiate projects, execute against defined objectives, and communicate results clearly
• Experience collaborating with cross-functional teams including engineers, designers, data scientists, and product managers

Preferred Qualifications

• Hands-on experience across the entire product lifecycle, including defining product needs, prioritization, and pre/post-launch execution
• Past experience working with design teams on developing advertising formats
• Experience in consumer-facing AR or camera-based products
• Background in advertising technology with a focus on creative ad formats
• Demonstrated leadership in mentoring junior PMs and contributing to team recruiting

Knowledge, Skills & Abilities

• Deep expertise in user behavior analysis for visual platforms
• Strategic product visioning and roadmap development
• Data-driven decision making with quantitative analysis
• Statistical analysis and A/B testing proficiency
• Cross-functional collaboration and influence
• Clear and concise communication in matrix organizations
• Project initiation and execution from strategy to completion
• Tactical and strategic execution against objectives
• Innovation in ad formats leveraging AR and camera tech
• Mentoring and leadership of product teams
• Understanding of advertising ecosystems and advertiser needs
• Analytical skills for performance optimization
• Creative problem-solving for high-impact challenges
• Experience with UI/UX design in consumer products
• Knowledge of Snapchat’s AR tools like Lens Studio

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation packages with equity in the form of RSUs
• Flexible work arrangements supporting our 'Default Together' policy (4+ days in office)
• Opportunities to share in Snap’s long-term success through performance incentives
• Professional development and growth programs
• Inclusive culture with diverse backgrounds driving innovation

Compensation

$229,000-$343,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.