Vertical Lead, Account Management

Location: Los Angeles, Canada | New York, United States

Department: Sales

Employment Type: Full time

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About the Role

Snap Inc is a camera company revolutionizing how people live and communicate through innovative products like Snapchat, Lens Studio, and Spectacles. We empower creativity with AR lenses, real-time visual storytelling, and immersive experiences that bring brands to life. Join our Sales team as a Vertical Lead, Account Management, where you'll lead in a fun, fast-paced environment, driving partnerships that harness Snap's camera technology and AR innovations to deliver standout results for brands. In this leadership role, you'll manage a team of Account Managers, coaching them to excellence in Snapchat's dynamic ad ecosystem. You'll collaborate with Sales leadership to resource teams effectively, spot vertical trends, and optimize campaigns using data-driven insights for maximum impact. By partnering cross-functionally with Analytics, Creative Strategy, and Product Marketing, you'll proliferate best practices, advocate for new AR features, and unlock upsell opportunities that leverage Snap's unique camera-first advertising. We're seeking a strategic leader with deep digital media expertise to build long-term client relationships and foster a culture of innovation. Advocate for your vertical, troubleshoot complex issues, and inspire your team to create campaigns that capture the moment on Snapchat. If you thrive in creative environments and have a passion for AR-driven advertising, bring your detail-oriented mindset and executive presence to Snap Inc. We're committed to diversity, equal opportunity, and a "Default Together" approach for collaborative magic (4+ days/week in office).

What You'll Do

• Manage and coach a team of Account Managers to achieve functional excellence and build Snap expertise
• Collaborate with Sales and Account Management leadership to optimize team resourcing for business impact
• Identify and share vertical-specific trends, guiding KPI-driven strategies and campaign optimizations
• Drive upsell opportunities by analyzing performance data and recommending tailored solutions
• Foster a culture of knowledge sharing, disseminating best-in-class work across teams
• Partner with cross-functional groups like Sales Enablement, Analytics, and Creative Strategy for training and process improvements
• Identify skill gaps and lead development initiatives for the team
• Advocate for vertical product interests, educating teams on new Snapchat features and GTM processes
• Serve as escalation point for campaign troubleshooting, technical issues, and client resolutions
• Leverage Snap's AR and camera innovations to enhance client campaigns and partnerships
• Build long-term relationships with brands, focusing on creative, immersive advertising on Snapchat

Minimum Qualifications

• BS/BA degree in business, communications, marketing, or related field or equivalent practical experience
• 10+ years of experience in the digital media space
• Deep hands-on familiarity with social/programmatic ad buying platforms
• 3+ years of full-funnel campaign activation and measurement experience across Awareness, Consideration, and Conversion tactics
• Strong understanding of advertising performance metrics and the broader ad ecosystem
• Experience managing client services or account management teams
• Proven track record in a fast-paced, dynamic environment

Preferred Qualifications

• 2+ years of direct experience managing a client services team
• Strong proficiency in Excel, PowerPoint, Keynote, and data analysis tools for actionable insights
• Hands-on experience with Snapchat Ads Manager
• Passion for Snapchat as a daily user with deep knowledge of Snap's ad products
• Familiarity with AR advertising and camera-based innovations
• Experience in vertical-specific trends within social media advertising

Knowledge, Skills & Abilities

• Strong mentoring, coaching, and people management
• Adaptability in fast-paced environments
• Expert media management and campaign optimization in biddable auctions
• Advanced data analysis from large datasets
• Strategic thinking to identify and act on opportunities
• Impressive relationship-building with executives
• Cross-functional collaboration at all management levels
• Strong presentation and communication skills
• Attention to detail across multiple projects
• Deep knowledge of full-funnel advertising tactics
• Pixel implementation and conversion tracking expertise
• Familiarity with AR and camera-centric ad innovations
• Proficiency in ad platform diagnostics
• Creative problem-solving for campaign performance
• KPI-driven measurement and trend identification
• Excel and presentation software mastery

Our Benefits

• Paid parental leave
• Comprehensive medical, dental, and vision coverage
• Emotional and mental health support programs
• Competitive compensation with sales incentive programs
• Equity in the form of RSUs to share in Snap's success
• "Default Together" policy with dynamic in-office collaboration (4+ days/week)
• Opportunities for professional growth in a creative, innovative culture
• Focus on work-life balance and employee well-being

Compensation

$157,000-$235,000 annually

This position is eligible for equity in the form of RSUs.

"Default Together" Policy: At Snap Inc, we practice a "default together" approach and expect team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer.