Account Based Marketing Specialist at Snowflake

Role Overview

As an Account Based Marketing (ABM) Specialist at Snowflake, you will play a crucial role in driving growth within our largest customer accounts. You will be responsible for planning, executing, and optimizing marketing campaigns tailored to the specific needs and interests of key accounts in the Retail and Consumer Goods industries. This role requires a strong understanding of ABM principles, sales processes, and marketing technologies. You'll work closely with sales, field marketing, and product marketing teams to develop and implement strategies that generate pipeline, accelerate deals, and drive revenue growth.

Day in the Life

Your day-to-day activities as an ABM Specialist may include:

• Collaborating with sales teams to identify target accounts and define ABM strategies.
• Developing customized marketing plans for individual accounts or small groups of accounts.
• Creating tailored messaging and content that resonates with key decision-makers.
• Managing multi-channel marketing campaigns, including digital advertising, email marketing, and direct mail.
• Coordinating account-specific events and webinars.
• Analyzing campaign performance and making data-driven adjustments.
• Tracking ROI and reporting on the impact of ABM programs.
• Staying up-to-date on the latest ABM trends and best practices.
• Working with marketing operations to ensure proper data tracking and reporting.
• Managing budgets and resources effectively.

Why Menlo Park, CA?

Menlo Park is a vibrant city in the heart of Silicon Valley, offering a unique blend of innovation, culture, and natural beauty. Snowflake's office in Menlo Park provides a collaborative and inspiring work environment, surrounded by some of the world's leading technology companies. The location offers easy access to world-class restaurants, shopping, and entertainment, as well as beautiful parks and outdoor recreation areas. Being based in Menlo Park also provides opportunities for networking and professional development within the tech industry.

Career Path

The ABM Specialist role at Snowflake offers excellent opportunities for career growth. You can advance within the ABM team to roles such as Senior ABM Specialist, ABM Manager, or ABM Director. You can also explore opportunities in other marketing functions, such as product marketing, demand generation, or sales enablement. Snowflake is committed to providing its employees with the training and development resources they need to reach their full potential.

Salary & Benefits

Snowflake offers a competitive salary and benefits package that includes:

• Competitive salary and equity
• Comprehensive health insurance (medical, dental, vision)
• Paid time off and holidays
• Generous parental leave policy
• 401(k) plan with company match
• Employee stock purchase program
• Professional development opportunities
• Wellness programs
• Employee assistance program (EAP)
• Flexible spending accounts (FSA)
• Commuter benefits
• Life insurance and disability coverage
• On-site gym or gym membership reimbursement
• Free snacks and drinks
• Employee referral program
• Opportunities for career growth and advancement
• Collaborative and inclusive work environment
• Hybrid work model

Innovation Culture

Snowflake is committed to fostering a culture of innovation. We encourage our employees to think outside the box, challenge the status quo, and develop new and creative solutions. We provide our employees with the resources and support they need to experiment, learn, and grow. Our culture is based on collaboration, teamwork, and a shared commitment to excellence.

How to Apply

To apply for the Account Based Marketing Specialist position at Snowflake, please submit your resume and cover letter through our online application portal. Be sure to highlight your relevant experience and qualifications, and explain why you are interested in working at Snowflake.

FAQ

1. What is Account Based Marketing (ABM)?
   ABM is a strategic approach to marketing that focuses on targeting individual high-value accounts with customized marketing campaigns.
2. What are the key benefits of ABM?
   ABM can lead to increased revenue, improved customer engagement, and higher ROI on marketing investments.
3. What skills are important for an ABM Specialist?
   Important skills include marketing experience, creativity, analytical skills, project management skills, and communication skills.
4. What is Snowflake's approach to ABM?
   Snowflake takes a data-driven approach to ABM, using insights to develop personalized campaigns that resonate with target accounts.
5. What is the hybrid work model at Snowflake?
   Snowflake's hybrid work model requires employees to work in the office three days a week.
6. What are the career growth opportunities at Snowflake?
   Snowflake offers excellent opportunities for career growth, with paths to senior ABM roles and other marketing functions.
7. What is Snowflake's culture like?
   Snowflake has a collaborative and innovative culture, with a focus on teamwork and excellence.
8. What is the interview process like at Snowflake?
   The interview process typically includes phone screenings, interviews with hiring managers, and panel interviews.
9. What is the best way to prepare for an ABM interview?
   Research Snowflake and the ABM landscape, and be prepared to discuss your experience and skills in detail.
10. What is the timeline for the hiring process?
    The hiring process can vary, but typically takes several weeks from application to offer.