Role Overview

The Campaign, Programs, and Events Manager at Snowflake is a pivotal role within the Field Marketing team, focused on driving awareness, engagement, and pipeline generation, particularly within the developer and startup ecosystem in India. This position requires a dynamic individual who can develop and execute integrated marketing programs, manage events, and collaborate effectively with various internal and external stakeholders. The ideal candidate is a strategic thinker with a hands-on approach, capable of managing multiple projects, budgets, and timelines simultaneously. They should be passionate about technology, creative in their approach, and driven by metrics to measure the success of their campaigns.

A Day in the Life

Each day as a Campaign, Programs, and Events Manager at Snowflake will be dynamic and multifaceted. Here's a glimpse of what a typical day might involve:

• Morning: Start with reviewing campaign performance metrics from the previous day or week. Analyze data from Marketo and Salesforce to understand lead flow, conversion rates, and ROI. Engage with the Sales and SE teams to discuss upcoming events, gather feedback on recent campaigns, and align on strategies for targeted accounts.
• Mid-day: Focus on project management tasks. This might include managing vendor relationships, processing invoices, onboarding new vendors, and ensuring projects stay within budget and timelines. Work on planning and coordinating logistics for upcoming events, such as user group meetings or industry conferences. Collaborate with the Education team on enablement activities and the ABM team on targeted customer engagement strategies.
• Afternoon: Dedicate time to strategic planning and creative development. This could involve brainstorming new campaign ideas, developing content for marketing materials, or working on go-to-market strategies for new product launches. Regularly track and report on campaign performance, evaluating the impact and ROI to determine the success and forecast potential future investments. Engage with the startup community, managing the Snowflake User Groups and startups program.
• End of Day: Wrap up by reviewing project timelines, prioritizing tasks for the next day, and communicating with global teams on cross-functional initiatives.

Why Bangalore?

Bangalore, often referred to as the "Silicon Valley of India," is a strategic location for Snowflake's marketing efforts in the APAC region. The city boasts a vibrant ecosystem of developers, startups, and tech enterprises, making it an ideal hub for driving awareness and adoption of Snowflake's data cloud platform. Being based in Bangalore provides access to a wealth of talent, networking opportunities, and a dynamic market that is highly receptive to innovative technologies. Snowflake's presence in Bangalore underscores its commitment to investing in the Indian market and supporting the growth of its customer base in the region.

Career Path

The Campaign, Programs, and Events Manager role at Snowflake offers numerous opportunities for career advancement within the organization. With demonstrated success in this role, individuals can progress to positions such as Senior Marketing Manager, Director of Field Marketing, or even leadership roles in broader marketing functions. Snowflake is committed to fostering employee growth and provides ample opportunities for professional development, training, and mentorship. This role also offers exposure to various aspects of marketing, from digital campaigns to event management, providing a well-rounded experience that can be leveraged for future career opportunities.

Salary and Benefits

Snowflake offers a competitive salary and benefits package for the Campaign, Programs, and Events Manager role, commensurate with experience and qualifications. While the exact salary range is not disclosed in this job description, it is important to note that Snowflake is committed to providing fair and equitable compensation to its employees. In addition to a competitive base salary, Snowflake offers a comprehensive benefits package that includes health insurance, retirement savings plans, paid time off, and employee stock options, ensuring that employees are well-compensated and supported in their personal and professional lives.

Innovation Culture

Snowflake fosters a culture of innovation, collaboration, and continuous learning. Employees are encouraged to challenge ordinary thinking, take risks, and push the boundaries of what's possible. The company values creativity, curiosity, and a passion for technology. As a Campaign, Programs, and Events Manager, you will have the opportunity to work with cutting-edge technologies, develop innovative marketing strategies, and contribute to the growth of a company that is revolutionizing the data cloud landscape. Snowflake's commitment to innovation extends beyond its products to its people, providing employees with the resources and support they need to thrive.

How to Apply

Interested candidates are encouraged to apply for the Campaign, Programs, and Events Manager role through the Snowflake careers website. The application process typically involves submitting a resume, cover letter, and completing an online application form. Shortlisted candidates will be invited to participate in a series of interviews with members of the marketing team, sales team, and HR department. The interview process is designed to assess the candidate's skills, experience, and cultural fit with Snowflake. Successful candidates will receive an offer of employment and will be onboarded to the company to begin their journey with Snowflake.

Frequently Asked Questions (FAQ)

1. What is Snowflake's culture like?

   Snowflake has a culture that values innovation, collaboration, and impact. Employees are encouraged to challenge ordinary thinking and contribute to the company's mission of empowering organizations with the data cloud.

2. What are the opportunities for career growth at Snowflake?

   Snowflake is a rapidly growing company, and there are numerous opportunities for career advancement across various departments. Employees are encouraged to develop their skills and pursue new challenges within the organization.

3. What kind of benefits does Snowflake offer?

   Snowflake offers a comprehensive benefits package that includes health insurance, retirement savings plans, paid time off, and employee stock options.

4. What is it like to work in the Bangalore office?

   The Bangalore office is a vibrant and dynamic hub for Snowflake's operations in the APAC region. Employees enjoy a collaborative and supportive work environment and have access to cutting-edge technologies and resources.

5. What is the interview process like for this role?

   The interview process typically involves a series of interviews with members of the marketing team, sales team, and HR department. The interviews are designed to assess the candidate's skills, experience, and cultural fit with Snowflake.

6. Is experience with the developer and startup ecosystem required?

   While not strictly required, experience in the developer and startup ecosystem is highly beneficial for this role, as it involves driving engagement and awareness within these communities.

7. What tools and technologies are important for this role?

   Experience with Salesforce, Marketo, Wordpress, and an understanding of cloud infrastructure, data science, and analytics platforms are highly valuable for this role.

8. How does Snowflake support employee development?

   Snowflake is committed to providing employees with opportunities for professional development, training, and mentorship to help them grow and succeed in their careers.

9. What is the work-life balance like at Snowflake?

   Snowflake values its employees and strives to provide a supportive work environment. While the pace can be fast, the company is committed to ensuring employees have a healthy work-life balance.

10. What makes Snowflake a great place to work?

    Snowflake is a great place to work because of its innovative culture, opportunities for growth, competitive compensation, and commitment to creating a supportive and inclusive work environment.